Check out 8 basic Facebook advertising tips!

For marketers and businesses, advertising on Facebook is relatively simple. Facebook has 2.41 billion monthly active users, so you can reach any type of audience you want.

But if you want to achieve better results, then you need a Facebook advertising strategy to get more potential customers.

1. Set the goals that your advertisement will achieve

Without setting goals, it’s difficult to tell whether your advertising strategy is effective. More importantly, you won’t be able to update and improve your strategy.

Most people who advertise on Facebook want to achieve the following goals:

Increase brand awareness;

Increase website traffic;

Increase the breadth of population covered;

Get potential customers;

Get the sale.

Now, it’s not enough to just pick one of these goals, your goal needs to be as specific as possible. Your goals should be specific, measurable, ambitious, realistic, and time-bound.

Once you have your goals clearly defined, you can start creating ads that will achieve those goals: copy, images, calls to action, etc.

2. Clarify the buyer’s profile

No matter how good your message is, you can’t make everyone interested, and showing your ads to people who aren’t interested will only waste your advertising budget.

To ensure your ads have the best chance of converting your audience into customers, you need to create a document with details about your ideal customers. Buyer personas should include detailed information about your ideal audience, such as

name;

Location;

gender;

age;

interest;

Common behavior.

Your buyer persona should include as much detail as possible because it will influence your ad copy, headlines, creatives, and targeting options.

You can also use Facebook Audience Insights to gather more information about your target audience. You can also create more buyer personas if you are advertising different types of products.

After getting these details, you should use Facebook’s targeting options so that you can reach out to people who would be interested in the information you have to offer.

3. Set a budget

If you want to set a budget limit, there are two ways to set your advertising budget:

Daily budget;

Total advertising budget.

You can also set a schedule for when your ads start and end, which helps ensure you don’t go over budget.

If you have a lower budget, you should use a daily budget because it gives you more control over how much you spend on your ads, whereas using a total budget can burn through your budget quickly.

To allocate your budget more efficiently, you can enable budget optimization. Facebook will allocate your funds to the higher performing ads so you get better advertising results.

You need to consider your goals when setting your budget, but achieving them requires experimentation and optimization. You can increase the budget for ads that are performing well, and stop running ads that are performing poorly.

4. Use Post Promotion to Increase Reach

Promoted Posts are useful if you want to increase the reach of specific information, such as when you have just launched a new product or a major new feature and want to promote these contents.

You can promote your posts to the right audience to ensure people are aware of your updates. For better results, you should promote posts that already have high organic engagement. This will help you reach more people and increase results.

One of the benefits of promoted posts is that they are easier to operate and quicker to set up than traditional ads. Simply find the post you want to boost and select Boost Post as shown in the screenshot above.

5. Improve conversions with remarketing ads

Most of the time, people just visit your website and leave without taking the action you expected. In fact, 98% of first-time visitors leave your site without converting.

However, Facebook remarketing ads can bring these visitors back and drive conversions. Moreover, you can target users based on their behavior on your website.

For example, you want to know if users visited a product specification page, or if they abandoned their shopping cart. Facebook offers many options for tracking users for remarketing ads.

To do this, you need to install the Facebook pixel on your website to track the behavior of Facebook users.

6. Use Facebook lead ads

It can be challenging to get Facebook users to your landing page before acquiring leads. Some users may enjoy their purchasing experience on Facebook so much that they are reluctant to log out of it. With Facebook lead ads, you can generate leads directly on Facebook.

Users can submit details pre-filled in their Facebook account, which makes it easier to acquire leads.

To use this option, you need to select “Lead generation” as the objective for your campaign.

Once you’ve completed the ad and lead form design process, you can collect the required information from your potential customers. You can choose to download a CSV file of the details from your Facebook page.

7. Prevent ad fatigue

When you publish your ad, you may notice an increase in ad performance. But over time, you may also notice that the effects begin to wane.

Showing ads too many times to users can lead to ad fatigue, and users will become less responsive to ads. Users may become put off by your brand and leave negative feedback, which is the opposite of what you are trying to achieve.

Therefore, it’s a good idea to show your ad to Facebook users about once to three times, which will help you keep your relevance score high.

For example, studies have found that as the frequency of ad views increases, the click-through rate (CTR) decreases and the cost per click (CPC) increases.

Facebook avoids this by showing ads to the right people. If your goal is to reach different groups of people every day, you can set a cap on the number of times your ad is pushed.

Facebook says this doesn't apply in all situations, and recommends that you consider ad frequency based on the following factors:

You should experiment with your ads from time to time to get better results.

8. Create an A/B testing plan

If you want to get better results, you need to conduct A/B testing. You should experiment with making changes to your ad elements and see how those changes affect your conversion rate.

Elements of Facebook ads you should test include:

Pictures (and other assets);

Ad title;

Advertising copy;

Advertising information.

Test only one element at a time and let the test run for a while. This will bring results related to the changes you made.

When testing, you should use ad variations in different ads so you can run your ad tests as long as you want. If you test two ads at the same time in one ad set, Facebook will prematurely select the best performing ad and stop running the other one.

Author: Hugo.com Chen Jie

Source: Hugo.com Chen Jie