Case analysis: Detailed explanation of how to attract precise fans through 0-cost Weibo promotion!

In terms of promotion and traffic , different products and different fields have their own precise customer groups. The more precise the customers are, the easier it is to convert sales. Where can we find these customer groups accurately now?

For example, many micro-businesses say they want to add "moms", so what are the channels to add these precise groups (moms). Some people said that I used QQ groups. I searched for some QQ groups for mothers and mother groups, and they were all mothers...

However, once you have tried it, you will know, are there real mothers in such "mom groups" and "mom groups"?!

There are not at all. Almost all of them are merchants who want to join and sell things just like you. Many of them are even robots. You can't add real mothers in this kind of group at all.

So, the current situation is: on the surface, many channels can allow you to add fans, but it is difficult to add real and precise customers! Why is it that many small micro-businesses have gained nothing even after adding two or three thousand people? They always think that they are adding precise fans, but in fact more than 90% of the people they add are micro-businesses. Who can you sell the goods to?

Today I will show you how to attract large numbers of targeted customers without spending a penny.

First, you need to use Sina Weibo. Weibo, to a certain extent, is a social platform like WeChat. Countless users post about their food, drink, life, and daily life on Weibo.

The biggest difference between Weibo and WeChat is that it is open. So, you can search for anyone on Weibo.

For example, if I search for "eating", when we search for the keyword "eating", all the content about "eating" on Weibo will be found. The results we searched all contain the keyword "eating". The people who post these contents are real users on Weibo.

What if you search again: "take medicine"? When you search for taking medicine, all the content that comes out now is about "taking medicine". So do the people who post these contents all have one characteristic: they must be people who are not feeling well, so they would post content like “I’m taking medicine”.

In other words, by searching the keyword "take medicine", we can find all the "people who are feeling unwell" on Weibo at once.

Then I'll search more precisely, for "taking sleeping pills". When we find these people, we not only know that they are all feeling unwell and taking medicine, but we can even know more precisely: where exactly are they feeling unwell? They all have symptoms such as poor sleep and insomnia.

So, now you have an idea, Weibo is a public social platform, we can use it to search for anyone, so we can use some specific keywords to search for the people we want with various specific symptoms.

Let's continue to take "Bao Ma" as an example. As we all know, it is difficult to add real Bao Ma on the Internet nowadays. Now through Weibo, how can we realize batch search for "Bao Ma"? It's very simple. We search for the two keywords "my baby" (remember to add a space in the middle):

The search results are all about "My baby's birthday", "My baby xxx" and so on. Who are the people who post these contents? Aren't they just mothers of their children? Aren't they the real and accurate mothers we want? Observe carefully, which one of them is selling things? Is there any WeChat business? Basically no, they are all real, accurate mothers with children!

Therefore, we can completely search for the various precise groups of people we want through the combination of different keywords. And as you optimize your keywords, the resources and results you search for will become more and more accurate.

For example, when people search for the keyword "Bao Ma" just mentioned, they will still only think of literally related keywords such as "Bao", "Mom", and "Infant". The search results will still include some advertisements and businesses pretending to be "Bao Ma", so the efficiency of adding fans is still not high. So how can we make the results of our searches more realistic? Let’s try searching for the two keywords “梅林喝”.

Tips:

Motrin, as all mothers should know, is a fever-reducing medicine for babies to take when they have a fever. It is a must-have in almost every family. If we search for the two keywords "Merrill Lynch Drink", what can we find?

When searching for "drink Motrin", the results are: "My baby had a fever, drank Motrin, and felt better", "My baby was sick, drank Motrin, and fell asleep", etc. So who are the people who posted these contents? Real mothers. Moreover, the quality of the search results is more accurate than the "my baby" search results. None of them are advertising businesses. And if you look at the search page number at the bottom, there are dozens of pages of accurate mothers. You can't add them all even if you add them every day!

Therefore, if you want to ensure the quality of the people you search for, you must open your mind to optimize your keywords. The more clever the keywords you search for, the more real and accurate the people you search for will be.

In short, remember one principle: what kind of keywords do the people you need usually mention?

Or, anyone who mentions certain keywords definitely meets the characteristics of your target audience. It seems that anyone who mentions "drinking Merrill Lynch" must be a "baby mom". Who else would drink Merrill Lynch if they have nothing to do?

This is not the end. Now that you have searched for "Bao Ma", you can even refine your scope and search for "Bao Ma in your local city" in batches. For example, if you search: "taking care of baby" + "a local place name", or "taking care of baby to eat" + "a local restaurant name", you can search out all the mothers in your city in batches at one time, and it is extremely efficient.

Extending this line of thought, you can find countless ways to search out your desired target audience at one time, and you don’t have to worry about whether the fans you search out are dead fans or zombie fans.

When you usually add various moms, you may end up adding micro-businessmen or peers who are claiming to be "moms", which has no actual conversion significance at all. Now the "Bao Ma" that comes out of the search are all genuine, not selling things, and are real "pure Bao Ma"!

3 tips:

1. When searching for keywords, you must search according to the language habits of a normal user, so that you can search for real and accurate users.

For example, if you search for "clothing", the results will definitely be businesses selling clothes. Because a normal user would post a status saying: "I went out shopping and bought clothes today", but no one would say: "I went out to buy clothes today".

2. If you search for two or more keywords at the same time, separate the keywords with spaces, so that all content containing these keywords can be searched out. If you don't add spaces, the search results will be very limited.

3. When determining keywords, you must fully open your mind and not just search for literally related words. Just like the search above for "梅林喝", which literally has nothing to do with "寶妈", but the search results are all extremely accurate 寶妈 resources!

Of course, it is not enough to just search for people. Our goal is to attract traffic. Since it is to attract traffic, adding people to WeChat is our ultimate goal. The following will explain in detail how to attract Weibo users to WeChat one by one.

1. How to add “WeChat Business Groups” in batches through Weibo

Doing micro-business involves recruiting agents, and recruiting agents requires a large number of micro-businesses, preferably ready-made micro-business novices to convert for us. In fact, it is not difficult to add Wechat businessmen nowadays. There are various WeChat groups and mutual following platforms everywhere. The difficulty lies in how to add real and active Wechat businessmen in batches.

However, if the people who add you are robots or they rarely post on social media, there is no point in adding them on WeChat. So, now through Weibo, we can search for the two keywords: "Add me V"

As shown in the picture, the content that comes out of this search is: "Add my V if you need xxxx", "Add my V: xxxx"... If the person who publishes these contents is not a WeChat businessman, what else can he be?

The most important thing is that there are almost no likes or comments on Weibo posts like this, which shows that such people have no influence at all. People like this who know nothing and no one cares about them, what else can they be but micro-business novices?

Then, all the ready-made WeChat accounts are reserved for you. You just need to take the initiative to add them. When adding friends, write the verification message: "Saw it on Weibo", and it will be 100% approved.

For example, taking myself as an example, I have been selling hairy crabs on WeChat for several years. If I add WeChat business words on it, it must be for the purpose of recruiting hairy crab agents.

So what I want to strive for at least is: there is a great chance that these WeChat merchants I add will become my agents, and there is a great possibility that they will sell hairy crabs to me. So the micro-businessman I want to add should preferably be one who is also engaged in the "food" related field like me.

Based on this premise, I can further refine my search scope. For example, if I search for the three keywords "want to eat add me V":

Look, the results of this search are all WeChat businesses selling fruits, desserts, snacks, etc. in various food sales fields. So for me, are they the most accurate WeChat business groups that I need? I want to convert a WeChat businessman who originally sells food to sell hairy crabs as well, and then we will have many opportunities to discuss. But in comparison, if the people I add are those who sell cosmetics, weight loss products, foot patches, and have nothing to do with me, is it realistic to ask them to sell hairy crabs for me? The conversion rate will be very passive and very few.

Therefore, through Weibo, we can not only add a large number of Wechat businesses in a broad sense, but most importantly, we can continuously optimize our keywords and accurately add a large number of Wechat businesses that match our products, so that the conversion rate is very high.

Just like me, with these accurate WeChat merchants who are also selling food, my conversion rate for recruiting agents is very high, because my traffic is accurate, so I don’t need to pursue any drainage or explosive machines. I use the most primitive method, which is to actively add one by one every day. One WeChat account adds 20 people a day, which is 600 in a month. Then I don’t add one account, I add 3 accounts, 5 accounts? You can do the math!

I sell hairy crabs, and I have 6 months every year to accumulate agents. One account adds 20 people a day, which means 600 agents a month, and 3 accounts add 1,800 agents. In other words, I can accumulate 1,800*6=10,800 accurate agents who fully meet my intention of selling hairy crabs in 6 months. Then when the crab season comes, the resources accumulated in 6 months will burst out all at once. You can feel it!

Therefore, nowadays, it is very easy to just add people. Having three to five thousand friends on WeChat, all of whom are micro-businessmen, is not a big deal. And what is your conversion rate among these thousands of friends? I'm afraid it's very few. In fact, the fundamental reason is that the products are not suitable. The micro-businesses in your WeChat are people who have nothing to do with your products. You have no purpose when adding them. You just add them randomly when you see their WeChat accounts. What conversion rate can you get with this? These friends are just friend numbers in WeChat.

The efficiency and conversion rate of recruiting agents depends on the degree of compatibility with the WeChat merchants you add. In fact, what are the opportunities for converting agents nowadays? It is difficult to get someone to give up a product.

But if you ask him to sell the same product at the same time, it's easy to agree. Just as I recruited hairy crab agents, it is difficult for me to ask a WeChat merchant who sells fruits to give up selling fruits. But I asked her to sell hairy crabs at the same time as selling fruits, which she easily accepted. The customers would be the same anyway, and it would be an extra source of income.

Therefore, according to this idea, those who sell skin care products can target the WeChat merchants who sell underwear/donkey-hide gelatin/women's clothing/jewelry. Your products do not conflict, but your customer base is the same (all women).

Those who sell slimming and weight loss products can add WeChat merchants/physical store owners who sell plus-size men's/women's clothing;

Those who sell diapers can add WeChat merchants/physical store owners who sell infant and children's clothing;

Those who sell clothes, bags, and shoes can add WeChat businesses that have the same large number of products, update quickly, and do not conflict with each other.

To use these resources, you just need to search for keywords in batches as I taught you today. In this way, the WeChat business resources you add are real people, they are active, your products are not conflicting, and your customer groups are the same. As long as you show that your ability is greater than hers, you can easily convince the other party to be your agent and sell together with you.

In this way, you can add people and convert them. You don't need to pursue "traffic diversion" or "explosion". The income brought to you by such traffic will be much more than the income brought to you by the 3,000 to 5,000 WeChat friends you have now!

2. How to attract “non-micro-business” users through Weibo

The above demonstrates how to add WeChat merchants in batches, but what about "non-WeChat merchants"? For example, a normal person who is not a WeChat merchant will not leave his or her contact information and WeChat account everywhere on the Internet, so if we want to add WeChat, we have no idea where to start. The usual way is to add me on WeChat and send me red envelopes, gifts, movie resources, etc. This kind of low-level way of attracting traffic has long been ignored, because as soon as you open your mouth, others know what you want to do!

So, how to do it? It’s not difficult actually. Let’s continue with the example of “Bao Ma”.

In the above text, we searched for "Mei Lin Drink" and found all the content about babies having fever. At this time, I only need to comment on these Weibo posts, as shown below:

In this way, these mothers, out of reference, learning, and curiosity, will mostly try to search for this article "20 Tips for Nurse Moms to Take Care of Babies". Let’s try searching this article now:

Do you understand? This article is actually a post I posted in Baidu Tieba in advance, and my own WeChat account has already been embedded in it.

So, when I recommend this article to these mothers in the tone of a third party, also a mother, 1. It is very credible; 2. They search for my own articles based on my recommendation. With such batch operations, my purpose of attracting traffic is naturally achieved.

Similarly, if you are a micro-business owner selling skin care products, you can search for "acne squeeze" and you will find many girls with skin problems.

You can comment on these Weibo posts one by one and recommend them to search for an article you have posted on Baidu Tieba. The format of the copy is roughly like this: I used to be the same as you, but after reading an article about xxx, I have changed.

Pay attention to the details: When posting on Baidu Tieba, try to find a less popular Tieba with low popularity and few people posting. The more unpopular the Tieba is, the less likely it is to be managed, so it doesn’t matter how you leave your WeChat account in the post. However, if you post on a popular forum, your post will easily be deleted once you leave your WeChat account.

I specifically look for very quiet forums to post, so that I can leave my WeChat ID in my posts. I don’t care about the popularity of this forum or whether anyone reads my posts. I just need to make sure that the title of my post can be searched on Baidu. It’s that simple.

Source: Teacher Piao