An event operation and promotion plan that can be used directly!

Do you still remember the NetEase opening class that was all over the circle of friends?

Friends who work in operations should be familiar with this. Not long after the New Year, NetEase’s New Year’s class took over everyone’s circle of friends and WeChat groups, becoming a screen-sweeping event that everyone rushed to discuss and forward.

According to statistics, after the launch of NetEase's New Year's course, 100,000 copies were sold overnight. By the time the event H5 was blocked, more than 130,000 people had purchased the course. Whether in terms of social exposure or course revenue, this course screen-sweeping activity has brought great attention and relatively considerable revenue to NetEase, platform partners, and the "big Vs" who participated in the distribution of courses in the early stages.

Soon, operators who were good at breaking down routines analyzed the routines of this screen-sweeping activity and summarized the following points. So shortly after the NetEase New Year's Day class incident, everyone found that their friends' circles were sporadically swiped by such similar routines several times.

Although from a perceptual point of view, such activities with distribution routines have begun to cause visual and creative fatigue to everyone, planning a screen-sweeping event like NetEase’s New Year’s Class is still a small goal for most operators.

In order to help operators who are struggling in the sea of ​​hardship to get closer to their small goals, we have compiled high-quality event operation templates on the website, covering various aspects of event planning, execution, risk prevention, post-review, etc. The content is highly practical, and you can even plan directly based on the template.

Overview of Internet Activities Operation

These contents are compiled from teacher Han Xu's answers on Internet event operations. They cover all aspects of the entire event operation and are highly operational and reusable. They not only include preliminary preparations, optimization of links in the event, and data monitoring, but also post-event summaries, which are conducive to reference and corresponding guidance for future activities.

Activity operation process

After fully understanding the operation of the event, you need to sort out the process of the event, the corresponding work that needs to be completed during different event execution periods, and the cooperation between departments. Sorting out the work content of each department before the event starts can avoid many problems in the later stage.

Activity operation links and risks

An activity may go through a lot of trials and tribulations before it is officially released, and may even experience the pain of abortion midway. Therefore, when planning an activity and coordinating with various departments, you must fully consider the work schedules of other departments and the feasibility of the activity, and try to avoid the embarrassment of having a hard-earned plan not be able to go online normally.

Event planning (directly implementable version)

This template file involves the preparation document content and docking process of the event, as well as two dimensions of online and offline activities. It can be edited directly according to the form and content of the event, saving almost half of the preliminary thinking time.

The most complete event materials in history

Internet activity operations not only refer to online operations, but also offline operations. If you want to know what kind of materials are needed for different activities and what their sizes should be, then look at this. However, these sizes are only for reference. They still need to be changed according to the actual measured sizes, such as banners, vertical banners, background boards, etc.

Notes on large brand events

The purpose of operational activities is almost always to attract new customers, promote activation, and market. The effects of brand activities seem difficult to predict, but they have a significant impact on the brand image and future activities and promotions of products.

Double 12 working hours

After reading so many documents introducing event operations, are you eager to try it out? Finally, I will give you a relatively complete flow chart of the activities during the Double 12 period, including the promotional focus between each platform, the operation rhythm at different time points, etc. Determining the activity rhythm and the focus between channels before the activity is of great significance to the activity execution and subsequent effects.

After reading so much, do you have a more comprehensive understanding of event operations?

What is important is not just mastering the activity routines, but being able to truly hit the users in repeated activity practices and bring more new customers and conversions to the product.

Author: Internet

Source: Internet