Soul advertising, Soul advertising forms

Although the top promotion platforms are now famous, for many companies, the competition is fierce as they are competing with thousands of peers for users. The Soul platform has just started to commercialize advertising and is a blue ocean for commercial marketing. It will not be bad if it can get the first wave of traffic.

As we all know, soul is a social software. Soul takes "user soul" as the basis for making friends, uses special algorithms as a matching method, and conducts user interaction through text, pictures and other content. It is a deep social app that weakens appearance.

Such a software has attracted a large number of Generation Z users because of its attributes. Soul has recently started commercialization and is in its bonus period, but no matter how good the platform or how good the opportunity is, we must always be able to grasp it.

Nowadays, many platforms have advertising. Some advertisers have indeed achieved good advertising results through the platforms. However, there are also cases where money is spent but the traffic is not good, and the clicks and conversions are low.

In fact, it is very simple. Why do those advertisers whose advertising is ineffective fail to achieve satisfactory results?

Nothing more than the following:

1. Individuals fail to continuously optimize their advertising. Many advertisers think that once an advertisement is placed, they can just leave it to fate. In fact, this is not true. We can see relevant data in the advertising background, and what we need to do is to continuously optimize the advertising based on the advertising data.

2. The advertising creative is not right and the advertising production is wrong. As the gathering place of Generation Z, if your advertisement is not eye-catching enough and not interesting enough to the post-95s, you will basically not achieve the desired effect.

3. The audience positioning is inaccurate. Each platform has its own advantages. We must determine the audience for our advertising based on the audience positioning given by the platform.

In simple words:

1. Soul has more than 200 million registered users, 60% of whom were born after 1995.

2. Soul’s traffic is new, with more than 7 million user-generated content information every day.

3. Soul has tens of millions of daily active users, which can give your products wide exposure.

Many advertisers know a principle: where there is traffic, there are business opportunities hidden, so they all want to use the SOUL platform to promote their own products and services, enhance brand exposure, and build their own brand image. In short, they try their best to get more traffic. However, many people still don’t know how to place advertisements on the SOUL platform and what are the different ways of placing advertisements? Today’s article will find out.

1. Steps for placing SOUL ads

To place advertisements on the SOUL platform, you need to go through the following four steps: account opening - recharge - material review - advertisement placement.

1. Open an account

Submit relevant qualifications, such as company business license, ICP filing, industry-related qualifications, promotion page, etc. to apply for an account opening. However, different industries and different products require different qualifications. The specific requirements still need to depend on the requirements of the industry product platform!

2. Top-up

To place advertisements on SOUL, you must first recharge and then deduct the advertising fees, so advertisers need to pre-charge their accounts. The minimum deposit for opening an account is 10,000 yuan. You can find the advertising agency Qinggua Media to open an account and find Jiezhi Media to recharge.

3. Material review

Start setting up an advertising account, design advertising materials, edit copy, create landing pages, etc. based on the target audience and products.

4. Place advertisements

If you have no experience in advertising, you can ask a professional agency like Qinggua Media to help you. This is because they know the needs of your target customers better than you do. When designing advertising materials, starting from the real needs of users can bring better advertising results.

5. Ad Optimization

Advertising is not something you can just leave alone once it’s successfully launched. Many advertisers just ignore the ads after they’re officially launched, but this isn’t acceptable. We have to optimize advertisements based on real-time background data in order to improve the effectiveness of advertising and achieve the purpose of advertising.

The risk of individual advertising is relatively high. The advertising effect is closely related to the direction of delivery, material quality, targeted audience matching, activity intensity, and customer back-end conversion capabilities. The entire chain from delivery to conversion needs to be continuously adjusted and optimized based on real-time results. It is difficult for an individual to take care of everything.

2. SOUL Advertising Format

The advertising display formats for Soul advertising include splash screen ads, recommended page information flow ads, and moment page ads.

When the splash screen ad is displayed when the APP is started, it can bring visual impact to users and make them have an impression of the product.

Information flow ads are ads that are actively displayed after the APP is opened. They are consistent with the reading environment and can be integrated into the user's reading atmosphere. However, when users have no demand for the product, they may ignore the ads or even feel disgusted with them.

Various forms of advertising display bring different effects to products. When choosing, advertisers must pay special attention to the fact that different products are suitable for different display forms, and specific analysis is required based on specific circumstances.

How to place advertisements on soul and achieve satisfactory advertising results?

1. Eye-catching advertising creativity. A good advertisement should be able to attract people's attention.

2. Set the targeted audience. All products have their own user groups. Only by finding the right positioning can you achieve good advertising effects.

3. Continuously optimize and adjust. From delivery to conversion, the entire chain needs to be adjusted according to real-time results to achieve satisfactory advertising results.

To place soul advertisements, please contact Qinggua Media official