How to write eye-catching copy?
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No matter what your profession is, whether it is related to copywriting or not, as long as you can write texts that are eye-opening, you will always impress your clients and your superiors. If you want to know, what skills do you need to learn to write copy as a beginner? What are the basic routines for copywriting? How to write a copy that is both logical and clear? How to use techniques to attract readers’ attention? Should you write long or short copy? How do you test whether what you have written is a qualified copy? So, stop talking about it and don't do it. In six minutes, you will find what you want. When we use titles, we draw 80% of the readers' attention to your text. Next, how should you write so that your readers can accept your product and arouse their desire to buy it? Advertisement content 1: How to write a copy that is both logical and clear? It is important for your readers to understand a good copy without any effort. By following the following 7 points, concise, elegant, clear and logical copywriting will be presented to you. 1) You can use the title "you" and adopt a colloquial style as the writing style. Express what you write in the form of dialogue so that readers can feel familiar with it after reading it and feel that you are helping them. Here is a small tip : some professional terms can be abbreviated, for example: Olympic Games, abbreviated as Olympic Games. 2) State your selling points in a logical order from important to less important, from one key point to the next. Each selling point should be separated by a symbol to make it easier for consumers to read. Here is the suggested order: Case 3) Divide a longer copy into several short paragraphs. A. For paragraphs with logic between them: you can use numbers as symbols between paragraphs B. For paragraphs without logic: use small icons or dashes as symbols between paragraphs. C. Regardless of whether it is logical or not: you can add subheadings, and then each small paragraph starts with two or three sentences as an explanation, and then explains the previous explanation. 4) Use short sentences wisely, with clear length differences between them. If every sentence is very long, it will hinder the reader's motivation to continue reading. 5) Use simple vocabulary. Unless your readers are professionals, use other words instead of technical terms. Let readers see your product at a glance. The author said that if more than 95% of readers cannot understand your professional terms, then use simple words. If it is necessary to use it, be sure to explain it at the end of the article. 6) Conciseness of sentences. That is, make deletions after writing, get straight to the point, and don't repeat facts that are common sense from the reader's perspective. Since they all know it, why do you need to repeat it? Make your copy sell from the first sentence. 7) Use specific objects/data to describe your product. Case 2: Some tips for writing sentences 1) Prepositions are placed at the end of the sentence. For example, if you want to express "drive away air pollution", you can change it to "drive out the air pollution", which will add a conversational atmosphere. 2) Use sentence breaks to avoid making the article too long. It can not only reduce the reader's fatigue, but also increase the rhythm of the copy. 3) Use only one sentence per paragraph. This is a very good practice. example: Case 4) Use visual design to emphasize the words in the copy, but only on specific points. Remember not to put special marks between a large amount of text, otherwise it will be the same as not doing it. Here are some good practices: underlining, bold fonts, uppercase fonts, colored markers, word boxes, arrows, white text on a black background, etc. 3: Everything is ready, so, long copy or short copy? 1) First of all, it depends on the product itself. Some products require extensive text descriptions, while others do not. For example, for soda, you only need to write down its ingredients, and that’s not much else to say. But when you buy a machine, in addition to writing how to use it, you also need to write about the product's properties, performance, principles, structure, specifications, usage, maintenance, precautions, etc. That would require a longer copy. Second, look at the reader group. Some readers are reluctant to read long texts, such as busy brokers, salespeople, etc. But some readers are willing to read long texts, for example, if your consumers are members of a reading club. Finally, look at the purpose of this copy. If you are screening potential customers, you do not need to provide product details. If you need consumers to order the product immediately, you need to write down all the information for the purchase decision. 2) Here’s a little trick to quickly determine the length of your copy. Determine based on emotion and involvement. Emotion refers to the degree of emotion involved; involvement refers to how much time, effort, thought, etc. are required. Combining the chart with this table, when you buy a wedding ring, it involves quite a lot of emotions and requires more consideration, so it is classified as high involvement and is placed in the upper left corner of the table, which means using long copy. But when you decide which brand of paper clips to buy, you won’t have any emotions and will seldom think, so it can be placed in the lower right corner of the table and a short copy will do. 3) Of course, in addition to emotion and engagement, which are the two factors that determine the length of an article, factors such as price, whether the product is a must-buy, and the consumer's familiarity with the product are all secondary factors that determine the length of an article. 4) The author’s research confirms that long copy leads to better sales results than short copy. 4. After writing, check your copy 1) Does the body of the ad deliver on the promise made in the headline? For example, if your title is “How to Win Friends and Exert Influence,” you should let readers know how to win friends and exert influence after reading it. 2) Is the article interesting to read? Can you understand it? 3) Is this copy credible? Is it convincing? That is to say, after watching the video, consumers will have the desire to buy it, rather than just knowing about the product but not having the desire to buy it. 4) Does this copy clearly and specifically describe the product’s features using concise language? 5) Is this copy relevant to the reader’s own interests? There is a great saying in this book: "One of the principles to be followed in excellent copywriting is not to talk about yourself. Don't tell readers what you have done or what achievements you have made... These are not important to readers." You have to make sure that when readers finish reading, it will benefit them. 6) Does the text flow smoothly? Excellent copywriting will go from one key point to another. 7) Can this copy make readers want to buy? Of course, to achieve your goal, you can offer coupons, discounts for the first thousand people, and other practices that can increase response. After completing the above three points, your copywriting will be a qualified one. Mobile application product promotion services: ASO optimization services Qinggua Media information flow The author of this article @一个喵先生 compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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