The Baidu Yinchuan Mini Program failed the review and it was prompted that the Baidu Mini Program does not currently include this type of product. What should I do?

1.Q: The business entity or special qualification entity is inconsistent with the entity registered for the mini program and is rejected. What should I do? A: When filling in the basic information of Baidu Mini Program, if the name or avatar of the Mini Program contains trademark words, in addition to the trademark certificate, you will also need to take a photo/scan and upload the "Joint Development Commitment Letter".

Yinchuan Mini Program

2.Q: During the registration process of Baidu Mini Program, you need to upload relevant qualifications, but you can only upload one picture. What should I do?

A: When Baidu Mini Program registration involves trademark words and industry-specific qualifications, merchants will be required to provide relevant certificates. Currently, there is only one entrance. Merchants can use puzzle software to merge multiple images into one image for uploading.

3.Q: The Baidu Yinchuan Mini Program failed the review. I don’t understand the reason for the rejection. What should I do?

A: Baidu will generally return the specific reason for the failure. If there are some problems with page loading and opening, you can feedback to Youzan's online customer service. If the basic information of the mini program (name, introduction, avatar, service category) fails to be reviewed and you don't know how to modify it, or if there is a problem with the product and you don't know which specific product it is, you can consult Baidu Smart Mini Program customer service to get a definite solution.

4.Q: The Baidu Yinchuan Mini Program failed the review and it was prompted that the Baidu Mini Program does not currently include this type of product. What should I do?

A: You can refer to the link for the service categories currently open to Baidu. Due to some restrictions of laws and regulations, some products are not currently supported for online sales. Merchants can directly consult the customer service of Baidu Smart Mini Program or check the banned category reference document in Youzan’s Help Center to check whether their products/services support the opening of Baidu Mini Program.

5.Q: The Baidu Mini Program name review failed. How can I come up with a name that meets the requirements?

A: Many businesses are confused about the naming rules of Baidu Mini Programs. They believe that search keywords = Mini Program names, and have submitted some industry terms, general terms, and long-tail search terms as the names of smart Mini Programs. These mini program names are conceptual, general, and cannot accurately describe the target, and do not comply with the platform operation rules. Common examples include "food", "electrical appliances", "official website", and other words; brand-occupied words such as "WeChat", "Tmall", and "Yangcheng Lake hairy crabs"; and some non-target keywords that can also bring search traffic, such as "how to dress to look thin" and "top ten popular snacks". For the naming of mini programs, it is recommended that businesses include relevant keywords and services in the name or introduction of the smart mini program. Names based on their own brand characteristics, service features, and product functions are more likely to pass review quickly.

For example: Assume that "Xiaodong" is a brand

You can name it: Beijing Bottled Water → Xiaodong Water Delivery, Flower Gifts → Xiaodong Flower Shop; in addition, brand merchants should pay attention to compliance when setting the name and must submit complete brand certification qualifications.

6: Q: Baidu Yinchuan Mini Program failed the review because it sold virtual goods. How to deal with this situation?

A: Currently, e-commerce membership cards and membership deposits used to purchase physical goods in stores are supported. If a merchant's application for a paid membership card or membership deposit is rejected, they can report it to Youzan's online customer service for processing. Other virtual payment products are not supported for online sales due to legal and regulatory restrictions.

1). Physical e-commerce membership card, scenario: Physical e-commerce merchants sell paid membership cards, and membership cards can only be used to purchase physical goods.

2). Member recharge, scenario: Merchants open a member recharge entrance, and consumers can recharge themselves at the recharge entrance of the store or online store. All stored value can be used to purchase physical goods in the store.

7.Q: What is the status of Baidu Mini Program? Is it considered a successful launch?

A: There is an online version in the mini program version section of the Baidu mini program interface in Youzan’s backend, which means the mini program has been successfully released.

8.Q: My Baidu Mini Program is already online. How can I search for my Baidu Mini Program?

A: The mini programs that have been launched can be directly accessed by searching the full name of the mini program. Merchants do not need to worry about the name not being searchable. Every page within the smart mini program can be searched and included! Moreover, mini program pages of the same quality will have a higher ranking preference than H5.

9.Q: After opening the Baidu Mini Program, how do users pay/place orders on Baidu?

A: Users can complete the complete transaction closed-loop process of placing orders and paying within the merchant’s Baidu Mini Program without having to jump to other pages. Currently, Baidu Mini Program supports WeChat payment and Alipay payment. When users make payments, the payment interface of the corresponding payment platform will be called up, and the buyer will pay directly.

10.Q: Does the Baidu Yinchuan mini program page need to be rebuilt? Is it possible to reuse the previous micro page?

A: Currently, the Baidu Mini Program page will be the same as the WeChat Mini Program or micro mall page previously used by merchants, including navigation content. There is no need to create it separately and it can be used directly after it goes online. The bottom navigation and personal center can be decorated independently. For details, please refer to Baidu Mini Program Micro Page Independent Decoration