iQiyi advertising account opening, iQiyi promotion billing

The average online time of iQiyi users is long and the advertising exposure rate is high, which is a very good way to promote advertising. The prerequisite for placing advertisements on iQiyi is to open an advertising account. After opening, you can place advertisements through the advertising background! So how do you open an account on iQiyi Advertising ?

iQIYI Advertising Account Opening Process

1. Contact us to confirm relevant matters before account opening;

2. The customer provides the materials required for opening an iQiyi advertising promotion account;

3. Customers make recharges to pay for advertising fees;

4. Advertising.

How to place ads on iQiyi

1. Ad targeting

iQiyi supports targeted advertising, and advertisers can set the targeting of ads based on different elements such as gender, region, and time. Through targeted delivery, your promotional information can be more accurately delivered to our target audience, thereby tapping into more potential customers and improving advertising conversion rates.

2. Advertising material production

There are various forms of advertising on iQiyi, and advertisers can use different advertising ideas based on different forms of advertising, such as pictures, texts, videos, animated graphics, etc. The production of advertising materials should highlight the characteristics of the product or brand, and optimize the materials according to user needs to make the advertisement more attractive.

3. Ad placement selection

iQiyi has numerous advertising resources, including splash screen ads, video patch ads, video pop-up ads, subscription information flow ads, social information flow ads, and other advertising resources. These resources are allocated to different ad slots, so when advertisers place ads, they must choose the appropriate ad slot to place them. We can refer to the data of previous advertising and the advantages of peer advertising to choose advertising positions.

4. Advertising data monitoring

Advertising mainly conducts effect analysis based on advertising data, and optimizes advertising plans in a timely manner to improve advertising effects. Data monitoring can help advertisers develop better advertising plans and prepare for the next advertising campaign.

iQIYI advertising billing method

iQIYI advertising supports CPC, CPM, and CPV billing, and uses a bidding model for advertising display:

1. CPM means pricing per thousand impressions. The minimum bidding price for each CPM is 5 yuan, and the upper limit of the CPM bidding is 1,000 yuan. The higher your bid, the greater the chance of exposure. A low bid will reduce the chance of ad display.

2. CPC means cost-per-click. The starting price of CPC bidding mode is 0.5 yuan per click, and the upper limit of CPC bidding is 500 yuan.

3. CPV means pay-per-view, and the bidding floor price of CPV is 0.2 yuan;

4. The advertising bids for different ad positions should be greater than the reserve price of that ad position.

5. Daily budget: starting from 100 yuan: The created ads support modifying the daily budget at any time. If the daily consumption exceeds the maximum budget after modification, the delivery of the ads will be stopped for that day.

6. Total budget: starting from 500 yuan: The total budget of the created advertisements can be modified at any time. If the funds in the account have been used up (the budget has not been reached), the current delivery will be stopped.

To place an ad on iQiyi , please contact Qinggua Media official