What should I do if I spend money on Baidu promotion but there is no effect?

I believe that many business owners or managers will be troubled by one thing, that is, I have clearly spent money on Baidu promotion, why don’t I see any results? So how do you solve the problem of spending the budget without any effect? ​​What should you do if you spend money on Baidu promotion without any effect? Here, Feng Chao from Dongguan Network Promotion will explain to you some tips.

What should I do if I spend money on Baidu promotion but there is no effect?

Optimization has no effect

1. Analyze the search term report

The search term report is one of the important reports for a promotion account. The search term report can clearly tell us what netizens searched for that triggered the keywords that business owners purchased, and whether the triggering of the keywords was reasonable.

If it is unreasonable and the correlation between the search term and the keyword is low, you can do the following:

① Negative words: Negative words are a must in bidding. Check the account search term report within a certain period of time to see whether the netizens' search terms are valid, and negate invalid search terms to prevent them from being triggered.

② Narrow the matching method: change the matching method, from broad to short, and from short to precise. When the traffic reaches a certain level, what we need to do is to make the traffic more precise and reduce the matching range, which will help make the traffic more precise. Accurate traffic can improve the promotion effect.

③ Pause or delete keywords: perform analysis based on the accumulated data from multiple days. Through historical performance, the triggering keywords that have always been problematic can be paused or deleted to achieve the goal of triggering accurately and highly relevant keywords.

2. Analyze keyword reports

It should be noted that the more keywords, the better. Instead, we should start from the perspective of netizens and try to cover as many words as possible that may reflect customer intentions and trigger customer doubts.

Therefore, analyzing and optimizing keyword reports can help you see if there are any problems with keywords:

① You can check the ranking of keywords to see if there are any bids that are too high, and lower the prices of keywords with too high bids or poor results.

② Through data analysis and historical performance, pause or delete keywords with poor conversion rates and high consumption, thereby increasing clicks on effective keywords.

③ Refer to the search term report or related word mining tools to find more words with conversion and effect, or mine more long-tail words to more accurately cover the potential groups.

3. Other account operation settings

Shangdun denies IP: Count the IPs of netizens who search for words in the account every day, check whether there are malicious clicks from competitors, etc., and deny the IPs to reduce budget waste.

Adjust the promotion time period: Analyze the promotion effect within the promotion time period, and see which time period has no effect. You can pause or reduce the promotion during that time to spend your money wisely.

View data reports: view the account promotion results in the past month, make an accurate data analysis of the account promotion results in the recent period, and make account adjustments based on the data analysis conclusions.

The above is what you should do if you spend money on Baidu promotion but there is no effect? For the specific content, when bidding promotion shows that you are spending money but have no conversion effect, you must not blindly adjust the account immediately, because there may be external environmental factors or industry traffic fluctuations and so on.

It is necessary to accumulate and summarize the account data over a relatively long period of time before analyzing it. Make adjustments based on the results of the analysis, and I believe that the results will be good after hard work.