How to promote Xiaohongshu, and what to pay attention to when taking notes on Xiaohongshu!

When it comes to Xiaohongshu’s promotion methods, there are actually many kinds. However, the most common and used promotion methods are mainly the following four: amateur notes, expert recommendations, keyword rankings and drop-down ads.

1. Amateur Notes

The so-called amateur notes are notes posted by ordinary people on Xiaohongshu. The traffic-generating effect of such notes is relatively not very obvious. But precisely because of its more lifelike image, it is very close to the vast majority of ordinary consumers, and it is easier to achieve a publicity effect similar to "word-of-mouth". Generally speaking, the cost of amateur notes is lower and the budget is easier to control, making them more suitable for promotion by businesses that require brand packaging.

2. Celebrity KOL

Compared with amateur notes, celebrities bring huge traffic and attention, and have stronger ability to bring goods. They are suitable for merchants who need to quickly increase brand awareness and want to create popular products. However, we generally do not recommend small and medium-sized brands to be celebrity KOLs, because 90% of the current celebrity KOLs are fake. If you want to do this, you should try to choose top celebrities, and the promotion cost is relatively high. We do not recommend those so-called cost-effective mid-level or even tail-end stars because the cost of trial and error will be higher and there is no promotion effect.

3. Keyword ranking

In the keyword ranking promotion method, the price is generally determined according to different keywords. It should be noted that when doing keywords, you can try to make 1-2 notes first, and then place orders in batches after testing the ranking stability.

4. Drop-down ads

When it comes to drop-down words, many people may feel unfamiliar with them, but for those who often surf the Internet, you must have seen drop-down words.

In general, the promotion of drop-down advertising is very cost-effective. Generally, the promotion of drop-down ads will show results within 24 hours to 7 days, and the message that pops up automatically in the search box has an invisible official endorsement. With subsequent maintenance, the effect can last for about a month. This is very suitable for merchants who have encountered bottlenecks in traffic and want to further package their products or brands into hot-selling or popular brands. But please note that if the number of accumulated notes and fans is limited, blindly using drop-down words to attract traffic will not be effective.

After talking about the common promotion methods of Xiaohongshu, let’s talk about what issues we need to pay attention to when writing Xiaohongshu notes. After all, taking good notes is the basis of all promotion.

1. Pay attention to keyword layout

The title of a note must include keywords. In addition, try to add keywords reasonably in the first paragraph and the first sentence. In terms of the content of the notes, in addition to writing around keywords, you can also appropriately set a few more related keywords. In terms of setting techniques, you can use "category name + function settings" or "category name + crowd settings" and so on. These are related to Xiaohongshu's collection and ranking mechanism, which can help you display as many of your notes as possible and as high as possible.

2. Original images and content

Original pictures and content are the basis of Xiaohongshu notes, and the reason why original pictures are placed before content is that a clear, high-quality original picture is more attractive to young people than densely packed text. Although there are no excessive requirements on the quality of the notes, at least the notes should be written around keywords, and they must also ensure that there are no common sense errors and that the character setting and article content are normal.

Imagine what kind of effect it would have when you are promoting on the Xiaohongshu platform and the majority of the groups covered by your promotional information are potential customers of your products? Undoubtedly, it can not only greatly save time and money costs, but also greatly improve the conversion rate of products. In view of this, "Tomato Studio" combined with its own promotion experience, summarized for everyone how to push notes to your target audience better and more accurately when promoting on the Xiaohongshu platform.

1. Set accurate labels for your notes

I don’t know if you have noticed that when a user registers an account on the Xiaohongshu platform, the platform will prompt the user to select the category they are more interested in. This is a precise label that the user sets for himself. In the subsequent use process, the platform will give priority to recommending the category information selected by the user, so in your notes, set an accurate label for yourself, and the platform will help you push this note to potential users with the same label.

2. Set up keywords

The role of keywords can be simply understood from the following two points:

(1) When a user actively searches for a keyword, it at least proves that he or she has a demand for such information and products for a period of time. When you have made corresponding keyword layout in the title, first sentence, first paragraph and content of the note, you can increase the chances of the note being searched when users search. Increasing passive exposure can also improve product conversion rate. When setting keywords, you can set more keywords appropriately to increase the chances of your notes being searchable.

(2) Another point about keywords is that they also have a function similar to that of tags. After all, your keywords are sorted and summarized based on your product information. We have already talked about their role when setting precise tags, so we will not go into details.

3. Pay attention to the quality of your notes

The quality of notes can actually be briefly described in two points:

(1) Content quality. Here we do not emphasize the text in the notes. But at the very least, your notes should be written around keywords to highlight the central idea of ​​the notes! Then there should be no common sense errors, the sentences and character settings should be fine, and of course it would be best if the text layout could be optimized.

(2) Picture quality. Here I would like to emphasize the picture quality because this point is really important in Xiaohongshu notes! too! too! It’s important! Therefore, whenever possible, you must maintain the originality and clarity of the image. If you have a certain aesthetic ability and can make the image content richer and higher quality, that would be icing on the cake. After all, the main users of the Xiaohongshu platform are mostly young people. In their browsing and reading habits, the impact and temptation brought by pictures are often much greater than those of text.

4. Appropriate human intervention, such as commenting, liking, etc.

When Xiaohongshu platform assesses the quality of a note, in addition to the keywords and pictures we just mentioned, another factor is the feedback after the note is sent. Manually like, comment and collect notes appropriately to improve the activity and feedback of your notes and increase the weight of your notes. This will allow the Xiaohongshu platform to more quickly and better identify the quality of your notes, thereby supporting the promotion of your notes.

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Author: Tomato Studio

Source: Tomato Media Studio