After studying 10 big Douyin accounts, I found 8 Douyin promotion routines

Brother Xian has been feeling rather depressed lately, so I cautiously probed him and asked him what was wrong.

He said he has been considering whether to use Tik Tok recently, but he just doesn’t know how to use it. So I patted my chest and told Brother Xian: "Brother Xian, I will help you explore the way."

So I took on the important task and studied the top 10 Tik Tok accounts by followers.

After all, I also want to be someone like Director Bi. (He is very inquisitive and once published "There is such a big difference between grabbing WeChat red envelopes first and grabbing them later", which became popular on the Internet)

This research is amazing and I discovered some secrets.

The secret behind Douyin’s big account data

Let’s take a look at a table first. I have extracted the relevant data and made it into an Excel spreadsheet.

Then I discovered some secrets in this table. These secrets may subvert your cognition or may be boring... But just treat it as an exploration, and friends who have opinions are welcome to criticize.

1) People like those who are good-looking and can sing

I used to think that most people went to Tik Tok to watch the young men and women, but I didn’t expect that many people went there to listen to the songs. If you don’t believe me, take a look at the table below. Among the top 10 big Vs:

There are 4 people with the label music, 3 young ladies and 2 young men.

I carefully studied these music KOLs and found that they are all good-looking. Suddenly I realized something: it turns out that people like people who are good-looking and can sing.

Think about it: What do you think about letting Brother Xian sing? Please raise your hands if you agree

2) Fans will unfollow if they are unhappy

I usually play Tik Tok in the same way, constantly scrolling and swiping. It's impossible to unfollow someone. I will never click on a person's profile picture and deliberately unfollow someone in this lifetime.

I never expected that after checking the data yesterday, I found that some people had unfollowed me. Let’s take a look at the picture below. The explanation is very clear. When the value is negative, it means that the user has unfollowed.

Feng Timo's fan trends

Thinking: Before operating, the operation agency can study similar accounts (education). We have to be careful of the mistakes they made in selecting topics.

3) Is it really better to send more?

When I listened to a master’s sharing before, he said that playing Tik Tok is just one word: shoot! Keep shooting.

But after seeing this set of data (the average KOL posts 4.4 posts per week, and the lowest only posts 0.3 posts per week), I was confused... Could the master be wrong?

Why do they not take that many photos but have a huge number of fans?

The editor can only think of two possibilities. One is that they shot a lot in the early stage, and the number of fans increased, so it is enough to ensure the quality of the later videos (verified by the sharing of the great god).

Another possibility is that their content is indeed high-quality, and they win by quality rather than quantity. There may be other possibilities, and everyone is welcome to comment.

Thinking: Operation agencies should insist on producing high-quality content and win by quality.

However, I provided another way for Brother Xian. If his original output is small and his number of fans is growing slowly, he can try to shoot more (but I believe in our Brother Xian’s original ability, which is definitely great, so he doesn’t need to consider my advice)

4) Opposites attract, which is an eternal truth.

Have you ever heard that magnets attract opposite sexes? The same principle also exists between opposite sexes.

I didn’t want to admit it at first, because when I walk on the street, I always like to look at young ladies (I am a female), but why don’t I see me looking at young men?

However, after seeing this data, I have to admit that opposites attract each other.

Let’s look at the bold part of the table below. In 7 out of 10 cases, the gender ratio of fans (male:female) is seriously skewed, and basically, young ladies have more male fans, while young men have more female fans.

And did you notice that 6 out of 7 are surprisingly consistent, female fans are far more than male fans. I would boldly guess that female fans are crazier...

Thinking: I suggest that Brother Xian open two accounts, one is the account of the operation agency, where beautiful young ladies can appear on camera; the other is Brother Xian’s own account, where Brother Xian himself appears on camera, to see who attracts more fans of the opposite sex, and whether female fans are crazy or male fans are crazy…

5) KOLs’ nicknames are generally weird

Through word cloud comments, you can see a very interesting phenomenon. Almost all KOLs have their own nicknames, and these nicknames are quite weird.

Many girls like to call themselves "brother", and some girls call themselves "mom"; however, boys do not call themselves "sister", they like to call themselves "grandfather" and "brother"; there are also some more unique ones, such as little monk and black face.

Anyway, no matter what, there is a distinct personality.

Thinking: It is recommended that the operating company give itself a nickname (if any friends have any interesting nicknames, please tell us~).

6) Capricorn and Libra are particularly free

Finally, let’s talk about something relaxing. Some time ago, I found an article like this online: Which zodiac signs like to watch Tik Tok the most when they are bored (I thought to myself, you are so bored that you actually study this).

Out of curiosity, I clicked on it and found that the first place was Gemini. I don't accept it. Why don't you see me playing? Also said I like to play when I'm in a bad mood, liar.

So when I was studying the data yesterday, I specifically pulled out the data on "fans' zodiac sign distribution", and it turned out that the person above was indeed lying.

Capricorn and Libra took the first and second places, and the people of these two zodiac signs are the most idle (don’t hit me).

A little thought: The operation agency may want to hold on to the thighs of Capricorn and Libra and study their psychology.

4 little secrets of Tik Tok that may give you some inspiration

A total of 6 secrets are mentioned above, but in fact there are still many secrets that have not been figured out.

If you want to study other data, here is a website for you, Kas Data. You can just go there to check any data you want to see.

Next, I would like to share with you some Douyin data and internal information, which may give you some inspiration for operating Douyin.

Let’s look at some basic data first:

1) After 18:00 is the peak time for users to browse Douyin

① Content distribution type

Only by posting content that fans like can you win their hearts.

So you might as well take a look at the table below, which shows that singing and dancing content is the most popular, excluding male and female artists, followed by comedy content.

So I gave Brother Xian a suggestion, although we can't change the direction of our topic selection, we can record videos in the form of rap (I hope we don't get beaten to death)!

② Release time distribution pattern

Why do you say this? In fact, this is the same as publishing content on our official account . Find out the time when readers like to read the official account, and publish content during that time, the number of readers will be slightly higher.

As can be seen from this picture, the number of videos released by Douyin is the largest between 18:00-20:00. Therefore, our operating company can also try to release it during this time period.

2) Self-discipline committee, a mysterious organization on TikTok

When you break the rules, TikTok will limit your traffic without you knowing (so scary).

However, TikTok has an organization called the Self-Discipline Committee, you can check it out.

The people in the organization are equivalent to the porn reviewers of certain websites. They will report certain content based on the rules of Douyin.

So I gave Brother Xian another suggestion, that we should infiltrate the organization and learn more about the rules. Brother Xian smiled and said, “Then I’ll send you.”

3) The original soundtrack is copyrighted and cannot be filmed

You cannot use other people’s original voices on TikTok, otherwise it will be copyright infringement. How do you judge this?

For example: If I see an original audio file posted by someone else on the Internet today (created by someone else, or a sound that he created independently), and I think it is very nice, I will download it.

Then, you post the original audio through your own account on TikTok, and this is considered infringement (if you copy other users’ videos or audio content on TikTok, that’s fine).

This further strengthened the operating agency's determination to create original works.

4) Douyin Knowledge Content 2.0 Gameplay: Real People Appear on Screen

In the past, when you saw an institutional number, the page you clicked on might look like this.

But now, it might be like this. It is no longer cold subtitles that appear on the screen one after another like fools, but real people. For example, an uncle was passing on management knowledge to us in front of the camera.

Or a young man teaching us English.

More and more real people are appearing and portraying the images of industry leaders, professionals/practitioners.

Seeing this, you may have understood my intention. I hope that Brother Xian will personally come on stage and appear in person!

Summarize

After studying the Douyin data and communicating with a certain big shot, I gave Brother Xian some suggestions:

1) Short, concise and fast-paced knowledge-based content can be popular on Douyin.

2) Find pretty girls and handsome boys to appear on camera.

3) Focus on similar accounts and conduct research on topic selection, interaction, and shooting techniques.

4) Pay attention to the quality of the content. When the number of fans is growing slowly, you can consider shooting more videos.

5) Publish content at 9:00 and 20:00, two times when users are most active.

After reading my suggestion, Brother Xian slammed the table and started working immediately!

Next, we will start operating the Douyin account. I hope we can successfully operate the Douyin account and share with everyone the methodology for corporate operations of Douyin.

But no matter how we operate, we will share our experiences with everyone and tell everyone which pitfalls to avoid.

For Douyin agent operation needs, please contact Qinggua Media official

Introduction to Douyin advertising: www.iqingua.com/93.html