5 key points to distinguish the quality of APP channels, saving you the cost of blind trial and error!

Faced with an increasing number of channels, CPs have more and more choices. However, the quality of the channel is a problem that worries many CPs. Moreover, in the process of selecting channels, there are also quite a lot of considerations, such as the quality of channel users, the cost, whether it brings volume, etc. These issues trouble many CPs.

So can we select channels through some constant indicators to reduce our time cost in channel identification and selection?

I think it is very feasible. From a personal perspective, I have summarized several key core points, which I call "KP". Now I will explain in detail what "KP" is.

1. Key Person

When choosing a channel, you need to find the key person. When you confirm that a channel is suitable for you, you must find the right key person. This key person can bring you not only a simple channel product, but also save you a lot of learning costs, reduce your trial and error costs in channel placement, and quickly and deeply understand the channel.

Such cooperation can not only promote the improvement of work efficiency, but also learn more channel knowledge from partners. Why not do it?

2. Key Product

When choosing a channel, it is very important to combine and analyze the channel and your own products in a targeted manner and find suitable channel products.

For example, some products are very suitable for the application market , some products are very suitable for social platforms, and some products are very suitable for online media channel products. After screening key channels, you can narrow down your choices and conduct in-depth research and data collation.

3. Key Provide

What kind of key contribution can a key connector and key channel product bring to you? This is a point worth pondering and analyzing.

For example, some channels have high activation costs, but the user conversion rate is indeed very high. Take e-commerce as an example. The assessment of customer acquisition costs is very important. If the customer acquisition costs are controllable, can we accept the reality of relatively high activation costs? For different products, the assessment points of key contributions are of course different, and this requires CPs to distinguish them for their own products.

4. Key Position

When choosing a channel, carefully observe the channel display position of the channel to see whether it meets the requirements of your own products, whether these positions can bring good results, whether there will be some false volume, what kind of users browse this position, and what is the display mechanism of this position. All of these can be analyzed through the concept of Key Position.

5. Key Price

This issue is definitely a point that many CPs care about very much, and it is also the most important point when choosing channels. Just as Longlong mentioned above, CP must evaluate key prices and clarify its own assessment requirements, such as click cost, download cost, activation cost, registration cost, customer acquisition cost, next-day retention cost, 7-day retention cost, monthly retention cost, etc.

Never compare your products with those of other companies. Reasonable evaluation standards should be formulated according to your own situation, so as to reduce blind following.

Find a good channel liaison, screen out the promotion channels suitable for your products with the lowest trial and error cost, set different delivery strategies according to the delivery effects of different platforms, and you can achieve twice the result with half the effort in product promotion. I hope that what I have said above can bring some help to you when screening channels, and I also hope that you can give more comments and supplements.

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