How to continuously obtain seed users?

There are many techniques for acquiring seed users on the Internet now, but I believe that not many people know how to acquire seed users continuously. Read the entire article carefully and I believe you will gain something.

When we are going to carry out fission activities, the first thing we need to solve is the problem of the number of seed users to start with, right? If you don't have seed users before doing fission activities, there will be only one situation: a good cook cannot cook without rice.

Currently, most people obtain traffic mainly through platform traffic. We can divide this type of platform into two categories. The first category is APP platforms, such as Zhihu APP, Douban APP, Baidu Tieba APP, etc.

The second category is platforms that use WeChat groups as traffic carriers, such as moms’ groups, operations groups, entrepreneurship groups, etc. Each group is a platform. Before determining which platform to go to to obtain traffic, I will first use two tools. The first tool is called Baidu Index. Use this tool to look at the crowd portrait. Where is the crowd portrait mainly reflected?

The first is the age distribution. For example, what is the approximate age range of our users? For example, the target users of my product are between 30 and 40 years old. When I started, I found a group of people between 18 and 25 years old. Naturally, they are not interested in my product. The second thing is to see the gender distribution ratio. What is its gender ratio?

For example, the thing I am promoting now has 90% men and 10% women. I have found a women's product to promote. Do you think I can do it? This is definitely not feasible, and when we go to recruit seed users, it is not easy to target female users. So we only need to use the Baidu Index tool to see the age distribution and gender attributes in the population portrait.

The second tool is Qimai Data. This tool can mainly help us find more traffic pools through a keyword. How to use Qimai Data? You must first find your competitors. For example, if we were attracting traffic from Douban before, we can search for Douban on Qimai. We can see the search results, and the first ones are other products of Douban, such as Douban Reading and Douban Movies. At the same time, you can also see some of its competitors, such as WeChat Reading and Renren.

We can download all these competing apps, register and try each one. During the experience, you can look at the people on their platform. How should we view this group of people? At this time, there is a very important point when we choose a platform: what is your purpose in generating traffic and fans? Make money, right?

So what kind of users should we look for? The users we are looking for are not just those who meet the age and gender requirements. Such users cannot be considered our users. They should meet the above two points and also be willing to pay. This is the key to our traffic. After we have experienced more than a dozen related competing products, we have screened out the platforms that meet our first three conditions. Then we go to the two platforms, Renrenshishipinmengguan or Niaogebiji, and enter the keywords. There will be a lot of analysis about the platform you want to research. From these analyses, you can better understand the user's psychology and the success rate of subsequent paid services.

Therefore, as long as you can understand the logic of these people's analysis of this product, or they summarize this product from certain viewpoints, then you will find that you will gradually have a deeper understanding of those platforms where you want to generate traffic, and obtaining traffic will become much easier.

When you are researching any platform, you need to pay attention to two points. These two points are what you need to study when you are collecting traffic for any platform and acquiring seed users.

The first core point is the user analysis of the platform

For example, what kind of users are there on the Zhihu or Douban platforms? What type of user? What age group of users? Is this user willing to spend money? Then what are the users’ consumption and revenue levels? You can easily get this information on Renrenshishipinzhang and Bird Brother’s Notes.

The second is the study of platform rules

Where to start researching platforms? From the historical version, this is the first direction you should study. For example, we can see that every time an APP is launched, there will be 1.0, 2.0, and 3.0 version updates and iterations, right?

With every update and iteration, you have to think about the direction they want to develop, and look at the product analysis on Renren and Niaoge. You can basically understand the direction of the platform. Follow the direction of the platform to study the rules, and you will not go wrong 100%.

Next, let’s talk about another WeChat group platform. When creating a WeChat group, you need to understand what kind of traffic you want to obtain? After positioning your traffic, find a group, set bait, guide others to add it, and finally calculate the conversion.

After we have identified our target audience, how should we find the group?

I divide the groups into two categories. The first category, I call all groups search groups, but search groups can be divided into two categories, one is called internal search and the other is called external search.

Internal search means that each of us has hundreds or thousands of friends, right? In fact, our daily circle of friends can be searched. For example, if you want to join an operations group, you can search for operations in the circle of friends. At this time, you can see that some friends have created related group chats, so you can just join the group directly.

When searching internally, you just need to sort out all the keywords that target your traffic, and then search them one by one every day. Then you can at least get into 1 or 2 groups, which will have at least 100-200 users, right? At this time, don’t tell me that the number of users is not enough. A journey of a thousand miles begins with a single step. If you don’t take action, you will always stay where you are.

The second search is external search. Similarly, we take new media operation as an example and search for relevant keywords on the Douban platform, such as switching to new media, operation information, etc. At this time, some QR codes will appear. This QR code may be for a personal WeChat account or a group. You don’t need to worry about it, just scan the code to add it.

How many groups can you get this way? Are you still worried about not having a group at this time? You don't have to worry at all. There are even many platforms like Qianliao, Lizhi, and Knowledge Planet where you can search for groups. I have also compiled a detailed guide to finding groups. It requires you to spend some time to find me. I can give you this information for free.

After I have finished talking about the above methods of finding groups, I know that many people knew this method before, but they still did not do it well and could not persist in doing this. Why?

The first is that the goal is not clear. They don’t know why they are looking for these groups? The second is weak feedback. After finding a group, you gain little and get fewer fans. The third is low conversion. Low conversion is the same as weak feedback. When you try to increase your fans, basically no one will accept. The fourth is strong inertia and lack of execution. As long as you have this point, it is impossible for you to get continuous traffic.

How can we persist in the process of finding a group? You are lazy, but we can solve your laziness! All you have to do is design profit points in the process and establish a cyclical work model with the goal of making money. If you keep doing something and it doesn't make any money, no matter who you are, it will become boring after a while, that's for sure.

So how do you design a profit point? For example, we can design a one-dollar product, a forwarding product, or a deposit product. Your goal is to design according to these three categories, and you will find that it can fully realize what makes you different from the previous ones. For example, if you design a course that costs one dollar, and one thousand people pay you, you will instantly receive one thousand dollars. This is not to say that one thousand dollars is not a lot, but when the little red dot for each person who paid you lights up, you will feel very happy. Do you know this? Or we set up a free course, but I need users to forward it before they can learn. After users forward it, new traffic will be added to me. If a very awesome person forwards it, and a hundred people come to add me every time I forward it, do you think you will be unable to continue looking for a group? So, when you have these strong feedbacks, you will find that you can persevere.

The deposit-based products need to guarantee the new products. Even if I don’t make money from this product, you still have to put money in my pocket first. During the time when you put money in my pocket, I will always be very happy. When I return your deposit, because you can put money in my pocket, I will design another activity, and you will put your money in my pocket again, right?

So, after understanding these designs, how can we achieve mass production? Before you can quickly get the seed users we need, you must ensure that you carry out all the steps mentioned above and practice them until they are smooth. At this point you only need four points. The first point is that you need a batch of WeChat accounts. The second is that you need a batch of WeChat groups. The third is that you need a batch of people. The fourth is that you need a batch of mobile phones, right? After solving these problems, you just need to teach the people who can help you how to find WeChat groups. Do you understand this?

When you do it yourself, you can only create dozens of groups even if you work yourself to death in a day, and you cannot do it in batches. At the same time, the person you find needs to establish a binding relationship of common interests between the two of you. You make money while he also makes money. This is the only way to last long.

Finally, let’s review what is the core of acquiring seed users? There are two most important things about seed users. The first is user analysis, and the second is determining the platform from which you obtain traffic. These are the two most important points. Especially when analyzing the first user, you must use all the tools mentioned above, use them several times until you are very familiar with them.

In addition, if you want to find the carrier of target traffic, you need to do two things. The first is to find two or three platforms with their own traffic. The second is to use platforms such as Renren and Niaoge to analyze and understand these platforms. At least read three related articles in them. After you are familiar with them, all that is left is execution. As long as you repeat the past, you can continuously obtain seed users.

Author: Zhiyu Essays

Source: Zhiyu Essays