Baidu SEM Bidder Practical Super God Guide Course

Learn to master: platform operation, account building, data analysis, effect improvement, all [actual combat] classic examples, unraveling the mystery, step by step, and real details to teach you from a novice to an expert.

Suitable for people: newbies with no basic knowledge, bidding novices, veterans in bottleneck period, bosses/supervisors who don’t want to be fooled.

Chapter 1: How Bidders Achieve “Wild Growth”

1.1: The role of bidding in marketing

1.2: From beginner to master, what is your rank?

1.3: How to learn bidding efficiently?

1.4: Instructions for using the bidding promotion course

Chapter 2: Why bidding has become the "core competitiveness" of promotion

2.1: Interpretation of common SEM terms

2.2: Bidding promotion platform

2.3: Bidding promotion features

2.4: How bidding works

Chapter 3: How to become an experienced Baidu bidding promotion expert

3.1: What is Baidu bidding?

3.2: Display forms of Baidu bidding ads

3.3: Advantages of bidding promotion

3.4: Purpose of Bidding Promotion

3.5: Regular account/rebate account opening process and differences

3.6: Free blank practice account application process

3.7: 9 elements of crowd portrait

Chapter 4: Follow the keywords and reveal the secrets of promotion

4.1: Keyword concepts and understanding

4.2: Keyword expansion methods

4.3: Keyword demand analysis

4.4: Keyword traffic layout

Chapter 5: How to build a good account structure from 0 to 1

5.1: Account Strategy Composition

5.2: Account Building Dimension

5.3: Significance of Account Building

5.4: Account establishment process

5.5: Account Building Strategy

5.6: Development of different budget strategies

Chapter 6: Being an SEMer, you really only know how to adjust prices

6.1: Keyword bidding principles

6.2: Keyword matching application

6.3: Keyword presentation status

6.4: Tips for setting keyword negation

6.5: Search result sorting rules

6.6: Calculation method of keyword deduction

6.7: How to check ad ranking

Chapter 7: About Bidding Creativity

7.1: Creative style analysis

7.2: Basic knowledge necessary for creativity

7.3: Creative Writing Principles and Norms

7.4: Advanced styles of bidding creatives

7.5: Tips for writing high-click creatives

7.6: Alternative writing techniques for bidding creatives

7.7: 2 excellent bidding creative writing techniques

7.8: Differences between B2B and B2C creative writing

7.9: Creative Optimization Process

Chapter 8: Analyzing essential skills - Baidu bidding promotion

8.1: Home page, promotion page layout and functions

8.2: Practical demonstration of setting up an account from scratch and notes on account setting up

8.3: Customer rights, daily budget, region and other functional settings

8.4: Interpretation of the role of data reporting

8.5: Explanation of shared library functions

8.6: Introduction to tools in the tool library

Chapter 9: Essential skills for analysis - Baidu client

9.1: Baidu Client-Installation and Use

9.2: Baidu Client-Function Area

9.3: Baidu Client-Material Management

Chapter 10: Essential skills for analysis - Baidu Statistics

10.1: Introduction to the powerful functions of Baidu Statistics

10.2: Introduction to Baidu Statistics Conversion Tool

10.3: Interpretation of Baidu Statistics Report

Chapter 11: A bidder who doesn’t want to kick out his manager is not a good supervisor

11.1: Build logical thinking

11.2: Increasing revenue and reducing expenditure

11.3: Problem Solving Thinking

11.4: Flow Control Thinking

11.5: Use keywords to control traffic

11.6: Controlling traffic with creativity

Chapter 12: How to solve the 10 common problems of bidding promotion

12.1: What happens when there is a click but no dialog?

12.2: What should I do if the promotion effect suddenly decreases?

12.3: How to solve the problem of increasing bidding promotion costs?

12.4: What should I do if a high-intent word matches a low-intent traffic?

12.5: How to optimize keywords in the mid- and late-stage to improve results?

12.6: How to solve the problem of malicious clicks in Baidu promotion?

12.7: How to quickly take over an old account

12.8: How to make an account plan?

12.9: How to choose competitive keywords?

12.10: What is the daily work of a bidding specialist?

Chapter 13: Step by step, we will teach you how to do every step of the conversion

13.1: Purpose and collection of data analysis

13.2: Bidding Data Analysis Process

13.3: Collation and monitoring of conversion data

13.4: Practical Demonstration - Search Term Report Analysis

Chapter 14: How the Bidder Can Get Rid of the Scapegoat

14.1: Trend Analysis

14.2: Gravimetric analysis

14.3: Four-quadrant analysis

14.4: Attribution Analysis

14.5: Single Dimension Data Analysis

14.6: Multidimensional Data Analysis

Chapter 15: Don’t Let Your Landing Page Become Your Visitor’s Goodbye Page

15.1: Landing Page Design Principles

15.2: Landing Page Design Tips

15.3: Landing Page Design Process

15.4: Landing Page Notes

15.5: How to judge the quality of landing pages

15.6: The relationship between keywords and pages

Chapter 16: Operational suggestions to increase consulting conversion by 30%

16.1: Basic settings of Baidu Business Bridge

16.2: Site management and code installation and testing

16.3: Baidu Business Bridge Style Management

16.4: Customer Service Talk and Skills

16.5: Baidu Business Bridge Common Terms and Commonly Used Files

Chapter 17: Newly Added - Baidu New Matching & OCPC

17.1: Interpretation of Baidu's new keyword matching model

17.2: Ocpc tool introduction and promotion process

17.3: Ocpc construction practical demonstration

17.4: Analysis of common problems of Ocpc