What are the common misunderstandings about Baidu’s paid ranking?

For those who are new to bidding, they often fall into some misunderstandings in bidding. We should optimize the account based on the specific situation of the bidding account, so as to promote the promotion effect. Common bidding mistakes include:

What are the common misunderstandings about Baidu’s paid ranking?

1. The work of Baidu bidding is to be creative with keywords. Many people complain that they want to vomit after adjusting keywords every day. It is correct to adjust words to optimize quality, but the purpose of the work is wrong. The purpose of adjusting accounts is to reduce sales costs. In fact, we can achieve greater results based on data analysis.

2. The more words in your Baidu account, the better. The more words in your account means the greater your workload. According to a survey, at least half of the bidders have nearly 300 words in their accounts. If you look at the data analysis of his account, you will find that there are only a few hundred words that are clicked in a month, and only dozens of them can bring conversions. Then 3,000 words are more than enough for one account. Unless you are promoting nationwide and using repeated words to promote different regions or your business scope is very wide.

3. Only the first keyword ranking is the best. The higher the keyword ranking, the more misclicks there are, which means your cost is higher. Generally, ranking 2nd or 3rd is enough. It should be noted that Baidu has now launched the path function, so if you are doing brand words, you must strive to be the first.

4. Blindly worship quality First of all, quality is very important. It is related to bidding and ranking. Practitioners will find that the speed of creative review has greatly increased and the cycle of quality change has become shorter and shorter. Don’t blindly bid or change your creative ideas as soon as you see a drop in quality. Whether this word is worth optimizing should be determined based on previous data. If the conversion rate has always been low, the cost per click may decrease if there are no more clicks. If it is a word worth optimizing, first look at the ranking, then look at the current click price, and then take corresponding actions.

Finally, I would like to recommend a Baidu bidding software with automatic price adjustment - bidding software. The automatic pricing software automatically bids, adjusts prices accurately, and uses cyclic price adjustment to stabilize rankings, reduce inflated bids, and save costs. Analyze the creativity of peers, automatically block malicious clicks, improve rankings, increase click-through rates, and increase promotion effects.