Ten ways to promote online marketing

As a business that wants to create value and wealth on the Internet, and wants higher visibility, a better image, and more sales, how do you promote yourself? This has become the issue that many people have been considering the most recently. Next, I will introduce ten methods to you!

1. Question and answer marketing

Baidu Knows is the first choice platform for question-and-answer marketing. Baidu Knows has helped countless netizens solve problems. In the minds of netizens, the authority of the platform is self-evident. Because of the high authority and good ranking of the platform, using the format of question, answer and adoption to package the brand and attract brand traffic can achieve very good results.

2. E-mail Marketing

The characteristics of mail marketing are wide range, high efficiency, low cost, strong targeting and simple operation. Therefore, E-mail marketing is an enduring marketing method. Maybe you have received countless marketing advertisements in your E-mail. E-mail marketing does not recommend hard advertising. Instead, you can recommend humorous and attractive soft advertising, which is easier for people to accept.

3. Video Marketing

With the development of the Internet, watching videos has become one of people’s daily habits, and video website platforms have gathered huge traffic. You can create a series of traffic-generating video sources and publish them on major domestic video platforms. This can also increase interactivity with potential users and allow for more vivid promotion.

4. Livestream Marketing

Live streaming platforms have been very popular in recent years. Among them, Douyin and Kuaishou live streaming platforms have amazing traffic and have also become marketing treasures. Many powerful marketing accounts can attract hundreds of thousands of fans overnight, and the traffic is very accurate. Vertical industries are recommended to try live streaming marketing.

5. Communication tool marketing

Communication tool marketing can catch big fish by casting a wide net. Instant messaging now has a huge consumer group, such as QQ, WeChat, MiTalk, etc. There are also some mainstream apps with embedded chat function platforms, such as the common Taobao, JD.com, Lizhi FM, Driving Test Encyclopedia, Hujiang Online School, etc. These platforms bring together a large number of audiences. Companies can label users based on their basic registration information and behavioral analysis, and send specific marketing content to different user groups to achieve precise positioning and delivery effects.

6. Soft content marketing

Soft content marketing is one of the most effective promotion methods among the ten online marketing promotion methods, and it is also the most widely used promotion channel for small and medium-sized enterprises. We combine the brand's advantages, brand audience, brand reputation, the industry's precise long-tail keywords and other information, and by writing high-quality original soft articles, we can package the brand and drive brand traffic. In one move, we can achieve a surge in traffic and increase the company's sales by N times. For the specific operation process, you can consult our customer service to obtain the soft-text marketing tutorial.

7. Viral Marketing

Viral marketing can bring us a lot of traffic. For example, if an event has a hot spot of 90,000+, we can use this hot spot to do viral marketing. The soft article will be automatically shared by readers, and then shared a second or third time. As you can imagine, the effect will be very good. Or, if a platform wants to generate user traffic, it can also use the invitation code registration form, which has rewards, etc. Many times, we will find ourselves receiving dozens of links in a day, which are advertising links inviting us to register as users. Once registered, it will automatically become the next propagation node.

8. Encyclopedia Marketing

The encyclopedia platform is very authoritative. I remember a star introducing himself on a show and confidently said, "I have Baidu Baidu, and you can learn about me on Baidu Encyclopedia!" This shows the importance of the encyclopedia platform.

Encyclopedia is our online business card. If we manage it well, we can shape a positive image and increase our visibility.

9. Personalized Marketing

Personalized marketing is about tailoring products to the differentiated requirements of different users, making personalized products and putting people at the center. Personalized marketing pursues very precise traffic, and once the promotion is launched, the effect received is also very good.

10. Integrated Marketing

Simply put, integrated marketing is the integration of various online marketing and promotion methods to provide companies with the best online marketing solutions. For example, there are many Internet marketing outsourcing companies that can provide companies with one-stop services such as website building, soft-text marketing, encyclopedia marketing, brand packaging, brand traffic diversion, etc.

Author: Shi Cheng

Source: Shicheng