Douyin dou+ advertising strategy helps you become popular

Doujia is the official quick promotion method of Douyin , which we can understand as bringing our content back into the recommendation pool, because it is displayed in the list on the first screen we browse.

In other words, our video is given another chance to compete in this traffic pool again. Another advantage of Douyin is that it supports targeted promotion, the target audience is more precise, and conversion goals can be adjusted in a targeted manner.

So is the Douyin dou+ promotion effective? What are the Doujia advertising techniques? Why invest money in vain?

Today I will share with you how to use paid methods to boost your video traffic.

What is DOU+?

DOU+ is a video heating tool provided for Douyin creators. It can effectively increase video playback and interaction, improve content exposure, and help meet the diverse needs of Douyin users. It has multiple advantages:

-Easy to operate: The APP can be used directly

- Strong interactivity: multi-touch point interaction, strong powder gathering effect is clearly visible

- High-quality traffic: Based on the high-quality user traffic of the Douyin platform, it can greatly increase the popularity

What's the use of specific points? To put it simply:

1. Become popular (increase exposure)

2. E-commerce conversion

Through dou+ delivery, the shopping cart in the video can be pushed to more potential customers, the display effect of the video can be enhanced, and the guidance in the comment area can be completed to complete the e-commerce conversion.

In fact, DOU+ is just spending money to buy traffic. You can vote Dou+ for your own videos, or for others. As long as you have money, everyone can participate. It is also very convenient to use.

Advantages of DOU+: Videos have no advertising labels, are natively disseminated, and are in the form of pure soft advertising. They are exactly the same as videos posted by ordinary users, and support following, forwarding, commenting, liking, and entering the Douyin account homepage.

The operation is very easy: you can operate it directly in the Douyin short video APP. Click "..." in the lower right corner of the Douyin video playback interface to enter the sub-menu and enter the Douyin hot

The current Dou+ traffic conversion rate given by the official Douyin is: 100 yuan = 5,000 views.

As a platform, Dou+ provides certain traffic. If you spend 100 yuan, you will definitely get around 5,000 views. Although the number of video views has increased, the number of likes, comments, reposts, and conversions of the video is uncontrollable and may be only a few or even none.

Delivery requires skills, it is not something you can push directly. You need to do the preparatory work first, then deliver and drive traffic. The following are the marketing techniques for new and old accounts. Many questions will be shared later, and the Q&A section also contains useful information.

1. How should old Douyin accounts deploy dou+?

Preparation

1. Preparation:

First prepare a few old accounts for testing and comparison. Here, fans and playback volume are not important. If you have a certain number of fans, it is best to have more female fans.

2. Grass-growing tags:

It is best for the account to be defined as a grass-growing account, that is, there should be frequent grass-growing videos in the recommended videos. If not, then you should nurture it for a while, watch some grass-growing videos every day like a normal user, and increase the activity of the account that has not been used for a long time.

How can I see if my account has been tagged?

Use another mobile phone to open the Douyin homepage of your account, click the small triangle symbol in the upper right corner, and check whether there are "people who may be interested" and "whether there are accounts of the same type as yours" among the related accounts recommended by the system. This also applies to new Tik Tok accounts, and I will not elaborate on this later when discussing the preparations for new accounts.

3. Account packaging:

Starting from the nickname, avatar, homepage background, and personal signature, what we do is to bring products and we are a grass-planting account. If you don’t know how to package it, it’s also simple. Douyin has no shortage of peers, you can refer to them, for example, XX good product, XX is preferred. The avatar and background must be good-looking, and it is best to consider it from a female perspective.

Strategy delivery phase:

1. First take out a product for testing, shoot a few high-quality videos and post them on Douyin. Don’t do any packaging first, just directly promote the 100-yuan Douyin + customization to see how much value it can bring. Age, region and interests can be selected according to needs.

2. Select videos with potential (any video that can make a profit is considered to have potential) and package them. The packaging is also simple, which is to add comments and likes. Although it is simple, this step is essential. This is the psychological effect of everyone. The ratio of likes and comments should be controlled well. It is impossible to say that there will be 100 comments for every 100 likes. This is obviously not in line with reality. Generally speaking, the number of comments divided by the number of likes is between 2% and 3%. At the same time, the account that posts comments should preferably be a female user.

3. After packaging, go and invest in Dou+, and this time the starting amount is 500, and at the same time maintain the comments and likes.

2. How should a new Douyin account deploy dou+?

Preparation

New accounts on almost all platforms need to be nurtured first, and Douyin is no exception.

1. Package the account just like the old account.

2. First post 10 scenery videos (taken outside the window or on the road), quickly open the window display function, and then hide these videos.

3. Watch videos that promote content, so that your account will be labeled as promoting content.

Launch phase:

1. Each account should prepare about 10 high-quality videos and post them over several days, about two a day is enough.

2. After posting, go to Dou+, choose to increase followers, and choose to be similar to the influencer, and find about 20 similar accounts to promote the content.

3. When each video costs about 30 or 40 yuan, hide the video and then make it public to save costs.

4. Compare the output value, select videos with potential, and then package and re-release them in the same way as the old accounts.

There are two types of account placement techniques. In summary, there are three ways to place dou+ ads:

The first delivery method is system intelligent delivery, the second is custom targeted delivery, and the third is expert-like fan delivery.

1. Intelligent delivery of the system

The first delivery method, system intelligent delivery, means that the system positions the content and account based on the algorithm. It is more suitable for public accounts, joke accounts and some of the accounts we call good things. These can actually be widely delivered based on the system's intelligent delivery.

2. Custom delivery

The second type is called custom delivery. So what kind of groups of people can be targeted by custom targeted delivery? Gender, age, region, interest tags. This situation is suitable for those who have a clear positioning from the beginning. For example, I want to have male fans, I am called a regional fan, I want to be a mother, etc. By clarifying the tone of the fans, you will find that the money you spend is the precise fans you want. However, because the conditions you set are too detailed, you may not be able to invest your money, because the system will not give you such an amount of investment, it is said to be too precise. Therefore, there is no need to be very detailed, just be moderate, so as to achieve the maximum effect.

3. Expert-like fans placement

The third type is called expert-similar fan delivery, which means you can choose which expert's fans you want to deliver to. That is to say, when you deliver, you can not only deliver according to other conditions, you can also deliver to fans of other accounts so that these fans can see you. This is more suitable. We call it grabbing fans, but grabbing fans also has a feature. For example, if you are a general entertainment account, I want to deliver to all the fans of Chen Xiang 6:30, you will find that this is actually no different from the intelligence of the smart delivery system.

The big vertical accounts have this kind of value, and can achieve precise fan targeting.

How to categorize? For example, if you specialize in a certain field, you can set up an account and judge whether the fan type is suitable for your field. If so, the value of such fans will be very great.

However, after you place an order, because your order is too precise, there is still a chance that the order may not be placed because the conditions are set too detailed.

At this time, you will be forced to relax the conditions, and then the investment will have a chance to succeed. At the same time, because Dou+ is not an advertising delivery system, it does not have too many bidding links. It is a strategy called surplus traffic supplement. Under this strategy, whether your delivery can be delivered basically depends on your constraints.

Some people may encounter the problem that their videos cannot be uploaded:

1) Poor video quality: no content, blurry video, product bug, still frame video, stretched video, video that destroys the normal proportion of the scene, video of 3 seconds or less, and video that makes people feel extremely uncomfortable after watching.

(2) Re-posted videos : videos whose ID is inconsistent with the uploader’s ID, videos with an account status label of “re-posted number”, obviously intercepted PGC content, screen recordings, and videos with watermarks from other platforms.

(3) Tone is not recommended: The video content is vulgar and contains soft pornography, the video content is uncomfortable, the video content does not conform to the tone of this platform, and the video does not have positive values.

(4) Hidden risks: advertisements in the video or text, fraudulent content, clickbait titles, medical and health-related content, smoking and drinking, illegal breeding of wild animals, child abuse in the video, and suspected gambling scenes in the video.

(5) Obvious marketing and advertising information and videos: The video content contains obvious brand frames, brand word subtitles, brand watermarks, and voice-overs; the video background contains obvious brand words and commercial elements.

(6) Unauthorized videos of celebrities, movies, and events. The video involves copyright infringement and cannot use Dou+; please provide relevant authorization proof to [email protected].

(7) Video titles and descriptions that contain the following elements cannot be used with Dou+:

Contact information: phone number, WeChat ID, QQ ID, QR code, WeChat public account, address

Solicitation information: title solicitation, video word-of-mouth solicitation, video poster or flyer solicitation, price information, title product efficacy introduction

Exposure trademarks: brand framing, commercial subtitles, unofficial commercial stickers

Directional business store name

(8) Videos whose content does not comply with the Douyin community convention.

The content of dou+ ends here. There will be some work in the Q&A section at the end. Please read it yourself.

Finally, I would like to emphasize:

1. If your work has just been released, Dou+ can give you more than 10,000 views (calculated at 100 yuan) to give you a starting amount of traffic.

2. Your work has reached its traffic peak. After reaching tens of thousands or hundreds of thousands of views, it suddenly has no views. At this time, you can use Dou+ to promote your video again and bring in some views.

We should regard DOU+ as a tool to increase volume rather than a tool for promotion and traffic. If you don’t have any high-quality, eye-catching video content, it will be meaningless and useless.

Question and answer section:

Q: How to tell if a video has the potential to go viral? Then put dou+

Answer: We all know that there are four main factors that determine whether a video can become popular: completion rate, like rate, forwarding rate, and comment rate.

According to feedback and our experience gained through a lot of practical operations, videos suitable for Douyin+ must meet at least the following four points:

(1) Completion rate: Try to choose content within 15-30 seconds

(2) Like rate: Generally, if the like rate reaches 5%-10%, it has the potential to explode.

(3) Forwarding rate: Generally, the forwarding rate is around 1%.

(4) Comment rate: about 1%

Douyin's recommendation mechanism is superimposed. When a work is just released, it will be given 500 views. If it has 500 views and the four comprehensive indicators are good, it can enter the 3,000 traffic pool. If it exceeds 3,000 views, it will enter the 10,000-view traffic pool. Then enter the 100,000 level, 300,000 level, 500,000 level and above 1 million.

So theoretically speaking, if you want to do it well, content is very important.

Author: Qinghao

Source: Tc- Aboss