A complete guide to online promotion methods!

1. External promotion

As the name suggests, external promotion refers to promotion to potential users outside the site. It mainly involves marketing promotion to potential users through a series of means to increase the website's PV, IP, number of members or revenue.

2. Internal promotion

In contrast to the above, internal promotion is promotion specifically aimed at the internal part of the website. For example, how to increase user browsing frequency, how to activate lost users, how to increase interaction between channels, etc. Take Youda.com as an example. It has several websites with different domain names. How to convert traffic between these websites and how to enable user interaction between different channels of the website are the key points of internal promotion.

Many people overlook the importance of internal promotion. In fact, if internal promotion is used properly, the effect is no worse than external promotion. After all, secondary development based on existing users is much easier than developing new users, and the investment will be much less.

2. By input:

1. Paid promotion

It is a promotion that requires money. For example, various online paid advertising, bidding rankings, magazine advertising, CPM, CPC advertising, etc. When doing paid promotion, you must consider the cost-effectiveness. Even if you have money, you cannot spend it recklessly. You must make sure that the money you spend produces results.

2. Free promotion

The free promotion mentioned here refers to the promotion that can be carried out without paying any additional fee (Yuhan Network). There are many such methods, such as forum promotion, resource exchange, soft article promotion, mass email, etc. As competition intensifies and costs rise, major websites are beginning to prefer this approach.

3. By channel

1. Online promotion

Refers to the promotion method based on the Internet. For example, online advertising, forum group messages, etc. Now more and more traditional companies are beginning to recognize this method of online promotion. Compared with traditional methods, its cost-effectiveness is very advantageous. 2. Offline promotion

Refers to promotion through non-Internet channels. Such as ground activities, outdoor advertising, etc. Since offline promotion usually requires a large investment, it is generally focused on improving brand image or increasing user stickiness. If it is for improving IP or PV, the effect may not be very good, so you should consider it carefully.

4. By means

1. Conventional means

It refers to some benign and very friendly promotion methods. For example, normal advertisements, soft articles, etc. However, with the intensification of competition, the effect of this method is becoming less and less obvious. It is usually necessary to develop new methods or work hard on details to achieve better results.

2. Unconventional means

It refers to some vicious and extremely unfriendly methods. For example, mass emails, scams, malicious web page codes, and even inserting viruses into software. This method usually works very well, but it may have a negative impact on the brand image, so you must exercise caution when using it. For some particularly malignant ones, try not to use them.

5. By purpose

1. Brand promotion

Promotion focused on building brand image. This type of promotion is usually done using very formal methods, and usually involves paid advertising.

2. Traffic promotion

Promotion mainly aimed at increasing traffic. In the face of traffic, most websites have to lower their noble heads. Now everyone basically uses every method. Our slogan is: There are no tricks we dare not use, only tricks we can't think of.

3. Sales promotion

Promotion mainly aimed at increasing revenue. Usually this will be done in cooperation with sales staff, and each case will be dealt with specifically. I will not go into details here.

4. Member promotion

A promotion focused on increasing member registrations. Generally, people promote their products mainly through registration with prizes or other incentives. There is no way. Today's users are too realistic. If there is no benefit, they will not support you.

5. Other promotions

Author: Network Promoter

Source: Internet promoter