App Store rankings in Q1 2018: TikTok takes the top spot, while Honor of Kings remains strong

In 2018, a quarter has passed in the blink of an eye. In the past three months, we have witnessed the rapid fall after the craze of "throwing money", countless female players scrambled to raise "frog sons" and "wild men", Kuaishou and Douyin fought each other, and the "Chicken Eating" war has yet to have a result. Of course, don’t forget Pinduoduo, which “people within the Fifth Ring Road cannot understand”.

Sensor Tower, an internet data research organization, provided us with data on various App Store charts in Q1 2018. Let’s take a look at the new trends in the new year.

Non- mobile game list: all familiar faces, Douyin and Pinduoduo emerge as new forces

Let’s first look at the download list. Tik Tok, which has become extremely popular recently, undoubtedly occupies the top spot.

Previously, Huxiu wrote an article titled "How much money did Douyin spend to rank first on the App Store download list for 16 consecutive days?" 》 analyzed that most of these volumes come from cost-effective delivery: "In order to achieve the best delivery effect during the Spring Festival, Toutiao's delivery budget on major channels is approximately RMB 3 million to 4 million a day. "Not only Douyin, but also Huoshan and Xigua are investing, but the former is more than the latter two combined. ”

The rest are also regulars on the list, and the emerging Pinduoduo is a new face. This is nothing surprising, after all, cheapness is the primary productive force.

In terms of app revenue, video and short video apps still dominate the market. Tencent Video ranks first. On March 18 this year, Tencent Video released a "report card", announcing that as of February 28, its number of paying members had reached 62.59 million; in the fourth quarter of 2017, its average daily number of active users on mobile terminals reached 137 million. From this point of view, this data is still quite reliable, but it is still spending money.

Kuaishou, owned by “Lao Tie 666”, ranked second, but recently Kuaishou encountered a censorship storm. Not only was the content strictly controlled, but the App was also directly removed from the shelves. After "moving forward with perseverance", income will definitely be affected.

The popular Douyin does not appear here, mainly because Douyin's profit model is more inclined towards B-side advertising , and it has strict control over the live broadcast reward model that makes money from the C-side.

Surrounded by a number of entertainment applications, Duoduo seems to be unusually "out of place". In February last year, Duoduo announced its operating data for the first time. According to the data released by Luoji Siwei CEO Tuo Buhua, with a total number of subscriptions of 1.3 million, Duoduo App's total revenue is currently 140.91 million yuan. From this point of view, the theory that was once questioned by countless people has finally been established. To put it bluntly, selling anxiety is still a good business.

Except for the App Revenue Ranking which rose two places from 11th place in Q4 2017, the rankings of the other top 10 non-mobile game apps remained unchanged from the previous quarter, which also indirectly illustrates how difficult it is for new manufacturers to break through.

Mobile games: Tencent dominates, NetEase relies on its past success

Compared with daily applications, the life cycle of mobile games is much shorter, so the mobile game rankings change very quickly and the competition is extremely fierce.

First, let’s look at the download list. Seven of the top ten are from Tencent. Among the remaining three seats, two are relatively niche topic works, " Travel Frog " and " Love and Producer ". The only one that competes directly with Tencent is "Wild Action" from NetEase. There is an old saying in the domestic mobile game circle: "The Chinese market is only divided into Tencent, NetEase and others", but now the oligopoly is becoming more and more obvious, and Tencent has a tendency to dominate. The grand occasion in which NetEase occupied three of the top five spots ( Fantasy Westward Journey , A Chinese Ghost Story, and Onmyoji ) may never happen again.

Of course, "Travel Frog" and "Love and Producer" also gave manufacturers some inspiration. Under the shadow of giants, finding a new way is a more pleasing way to play.

The revenue list is a different story. This is still dominated by old games , and the position of " Honor of Kings " is still unshakable. No one can take away the throne of the world's most profitable game for a while.

Another Tencent game worth mentioning is "QQ Speed". This "end-to-end" game was launched at the end of last year and has performed well. It can be said that it has successfully taken over from " Cross Fire " and become another revenue pillar besides "Honor of Kings".

NetEase also has a stronger presence here, with a total of four products shortlisted, but except for "Chu Liuxiang" , all of them are old games that have been in operation for at least two years, which inevitably gives outsiders the impression that they are "living off their past glory". The once phenomenal game "Onmyoji" is completely out of date, but the recently increasingly popular "Identity V" is expected to take over.

"FGO", which is used by B Station to "support the family", is still strong. Data shows that the income brought by game agency and joint venture accounts for as much as 95% of B Station's total revenue, and "FGO" accounts for more than 90% of it, which really holds up half the sky. At the same time, "FGO" is the only game in the top 10 in terms of revenue that is not from Tencent or NetEase. This achievement was achieved with real money spent by 2 million two-dimensional players.

In general, the oligopoly trend in the domestic application and mobile game market is becoming more and more obvious. It is really not easy to break through head-on. The only way to go is differentiation: for example, doing business in third- and fourth-tier cities, and pleasing female players...

The author of this article @古泉君 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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