Script design for selling courses through Tik Tok live streaming!

Oral English classes, psychology classes, financial management classes... In the era of paying for knowledge, some people sell each class for a few hundred yuan and earn millions a year by selling classes; some people only charge 9.9 yuan per class, but hundreds of people sign up every day, and the same set of courses can be sold to thousands of people! Achieve financial freedom by selling in large quantities. However, where can you find people to buy your courses? The popularity of Douyin short videos is obvious to all. A considerable number of online education platforms have begun to focus on this new field of Douyin and have started to use Douyin live streaming to sell courses as a new promotion method.

Image source: Baidu

1. Preparation for Douyin Live Broadcast

Since the implementation of the "double reduction" policy, a considerable number of personnel from educational and training institutions have begun to work as teachers on Douyin and give online lectures. The new trend in the education industry, selling courses through live streaming on Douyin, has become the focus of many people's attention. However, if you want to better sell courses through Douyin live streaming, you still need to have a very intuitive understanding of the Douyin live streaming course selling, especially the content of the Douyin live streaming course selling.

If you want to do a good job in short video operations such as selling courses through Douyin live broadcast, you must first clarify the purpose of the live broadcast. Generally speaking, only with a clear purpose can you better choose an attractive topic and create a popular short video. Generally speaking, there are some preparations that you need to understand clearly before selling courses through Douyin live broadcast.

Image source: Baidu

1. Prepare your topic

When selling courses through live streaming, there can be a wide variety of topics to choose from. However, the direction of topic selection should be based on actual conditions. Before that, here are some things to consider:

Who are the target users?

What is the purpose of the video?

What are the advantages of content?

When choosing a topic, you need to consider how to attract more precise fans and thus retain target users. In addition to choosing a topic, it is also important to prepare an accurate live broadcast script.

2. Prepare your equipment

Before selling courses through Douyin live streaming, you need to prepare the following equipment: a quiet live streaming room with good sound insulation; a mobile phone specifically used for live streaming, set to flight mode; an adjustable tripod with lighting effects; another mobile phone or tablet for viewing comments and interactions; and a microphone with relatively good performance.

3. Maintain a positive attitude

To sell courses live, you need to have a very confident and positive attitude and state, and learn to face the camera. Many people have never done a live broadcast before, so they may be nervous and take a long time to get into the state. It is recommended to exercise in advance and face it with a positive attitude. In addition, relevant live broadcast policies should be studied in detail, especially to avoid violations, because the cost of violations is quite high.

Image source: Excel

2. How to design the copy for Douyin live broadcast

After preparing the items needed for Douyin live broadcast, the next step is to design the Douyin live broadcast copy. The design of Douyin live broadcast copy needs to start from the following aspects:

1. Originality is king

The copy for Douyin live broadcast must be original and have its own characteristics. High-quality content is the most important way to attract fans. At the same time, it is best to mark your abilities in detail in your personal profile. The more authoritative the better. This will give people a more professional feeling. For example, the case below is a very typical authoritative introduction. This kind of introduction gives people a feeling that this teacher is very professional and trustworthy.

Image source: TikTok

2. From the user's perspective

When designing Douyin live broadcast copy, you need to start from the user's perspective, see what kind of live courses adults like, and find out what their knowledge needs are. This is generally divided by age. For example, most people in the workplace are more interested in workplace skills, management methods and skills improvement. When designing copy, get straight to the point: You can give it a title like this:

"How to become a management master? You will understand after listening to this class"

"Seven essential qualities for the workplace"

…

3. Keep the copy concise and powerful

At the beginning of the live broadcast, use some cheerful and simple welcome words to welcome users. For example, you could say:

"Hello! Welcome everyone to my live broadcast room, please pay more attention!"

“Welcome, welcome, warm welcome. Friends who like the anchor, don’t hesitate, like and follow!”

…

When someone enters the live broadcast room or gives a reward, you should express your gratitude in a timely manner and be polite. For example, you can say: "Thank you very much for the gift from this friend. Thank you XXX!"

When someone is speaking or the atmosphere is lively, you should interact more with the fans in the live broadcast room. Live streaming should not only deliver valuable content, but also focus on communication and motivating fans. For example, you can say: "My friends are so enthusiastic right now! Let's send out a red envelope!", "Do you want to listen to the host singing? Do you want to play games? Let's relax together!", and so on.

3. How to create your own live content script

As a live class host, if you want to output content, you must have your own characteristics. If you want to create a relatively successful live broadcast, it is crucial to design the live broadcast content script in advance. If the script has its own characteristics, it will have a better chance of success. Nowadays, live broadcast scripts are written in great detail, including welcome words, promotional words, interactive words, lottery words... etc. It is best to write the script in advance for this kind of segment.

Live content scripts generally include the following aspects:

1. Live broadcast goal setting

A clear live broadcast goal is the core of the script. Live broadcasts for selling courses generally include conveying personal values, promoting courses, conveying trust, and building a brand image.

2. Live broadcast time

For live streaming of course sales, the prime time is generally the morning and afternoon hours on weekends, between 8pm and 11pm, and between 5am and 7am. Adult courses generally include adult English courses, oral courses, psychology courses, financial management courses, etc. The time varies slightly for different users. For example, people are generally more sensitive at night, so live psychology classes are more appropriate at this time. Financial management classes are suitable for live broadcasts when people can concentrate, so weekend mornings or afternoons are good. For a specific time, you can broadcast a few shows live to roughly test which time period works best, and then fix it.

3. Live broadcast staff

Normally, there are two to three people in a live broadcast. If there are two people, they are the host and the assistant; if there are three people, they are the host, the deputy host and the assistant. During the live broadcast, different roles have different responsibilities. You must clearly identify yourself and cooperate well.

4. Product Script

The script of the product can be said to be the soul of the live broadcast. If you want to do a good job of live broadcast, you must do three things well:

① Distill the product’s selling points and benefit points in advance, that is, emphasize the core selling points.

② The description of the product should have a visual effect, which can make people feel more vivid when listening, that is, it should be vivid and lively.

③Before introducing the product, giving a detailed account of the brand background will achieve twice the result with half the effort.

After explaining the above three points, you can consider guiding conversions.

5. Live broadcast of the entire script

Live broadcast the entire script, just like the host's words, go through the entire process, so that you have a clear idea of ​​it:

(1) Opening: Greet people warmly. It is best to prepare a welcome speech in advance. You can embed the theme into it, such as: "Welcome everyone to the live broadcast room. Today I will lead you to experience the charm of effective management." It is better to get straight to the point.

(2) Live broadcast begins: After the welcome speech, the live broadcast begins. When selling courses live, you can accompany it with a PPT so that fans can have a more intuitive understanding visually. Next, spend 5-10 minutes introducing the key content of the course.

(3) After half an hour, you can start introducing the course content. In the content introduction, some small activities and interactive introductions should be interspersed.

(4) In the last hour, review and explain in depth the course content that fans are interested in. In this session, you can also directly ask fans which part they are more interested in.

(5) Half an hour before the countdown, you can put links to purchase the course and related products. After the purchase path is given, you can put some coupons to guide fans to successfully purchase the product.

(6) In the last minute, guide fans to pay attention to the anchor. At the same time, you need to tell fans the time of the next live broadcast and introduce the benefits of the next live broadcast.

Generally speaking, live broadcast must have a theme, and the host’s purpose must be clear. In addition, it is best for each live broadcast to have a sustainable theme. Through these coherent themes, fans can be guided to continue to participate.

Image source: Baidu Document

In the production of Douyin short videos, a lot of manpower and financial resources are required from the early design and planning, to shooting and production, and then to operational analysis. Even so, selling courses through Douyin live streaming is still an important way for teachers and trainers to transform. How to focus on this opportunity and achieve rapid and successful transformation is a topic that teachers and trainers need to seriously consider.

In the current era, traffic is king and the competition in the Internet is particularly fierce. If you want to do a good job of selling courses through Douyin live streaming, in addition to constantly adjusting strategies according to the situation and mastering reliable operational skills, you must also do a good job in content conversion and private domain marketing.