How QQ and WeChat platforms create aggregators of users’ scattered information!

There is no doubt that WeChat and QQ have become essential software for all netizens in their daily lives. As a result, QQ and WeChat have also become the preferred third-party login platforms for major websites. Different users use different browsers , browse different websites, and look for different information, but for the information they are interested in, most users will save it for future reference. However, there is currently no good product on the market that can solve the problem of how to view the information you have saved and collected on any browser, any computer, or any website anytime and anywhere, regardless of the browser and operating system, PC, mobile phone, or tablet. Therefore, this article would like to discuss from a macro perspective how QQ and WeChat use their advantages to create an aggregator of users' scattered online information.

1. Product advantages

1. QQ and WeChat have extremely strong field penetration and are the most extensive third-party login platforms in China. Therefore, QQ, WeChat and various websites (websites that use WeChat and QQ third-party login) have subtle connections.

2. QQ and WeChat have a huge market breadth and have become essential social tools for users on both PC (Mac, Windows) and mobile (smartphones (Android, iOS), tablets, etc.).

3. The huge user traffic of QQ and WeChat.

4. Unparalleled user activity.

2. How to integrate information based on your strengths

(1) From the perspective of browsers, Tencent can recommend users to install plug-ins on the browsers they are using (IE, Safari, Google , etc.). After the plug-in is installed, when users use the browser to bookmark websites, they can directly synchronize them to the information aggregation module of QQ and WeChat; users can view the bookmarked website information on different computers, different browsers, and different systems anytime and anywhere.

(2) From the perspective of a third-party platform, it opens up some data sharing functions with various websites. Allow QQ and WeChat to access some of the users’ favorite information on the platform and directly synchronize it to the information aggregation module of QQ and WeChat.

(3) From the perspective of user traffic and activity, the above-mentioned solution has laid the prerequisite for implementation. Its universality and activity make it an aggregator of user information.

Through the above methods, users can aggregate the valuable information collected through various information channels in the complex online world. Meet users' requirements to use information anytime and anywhere. Create the software image of "information aggregation, efficient office". From simple life social applications, we will go deeper into the work field, expand the application scenarios, and find new profit models.

3. How to operate and design

(1) Increase the promotion of plug-ins (different plug-ins for different browsers). Installing plug-ins is a prerequisite for achieving information aggregation. Leverage the advantages of the QQ and WeChat platforms, use the advertising page of the QQ dialogue interface, and smoothly insert feed ads into the WeChat Moments to achieve a large-scale and timely publicity effect while hardly affecting the user experience. Of course, using gimmicks and soft-text marketing is not a good way of promotion, because in terms of its nature, this product is to better serve users and improve work efficiency.

(2) Ensure that there are a considerable number of third-party website platforms that agree to share user collection information. If too few third-party platforms are connected, their influence will be greatly reduced, their user base and application scope will be reduced, and especially their appeal to office workers will be weakened. At the same time, it will also affect the profit-making method in the future (billing will be based on the number of access platforms purchased)

(3) Classification management: The “information aggregation module” of QQ and WeChat should subdivide the source and time of the collected information, such as: collection from Renrenshishi Product Manager , collection from Baidu Browser, collection from Google Browser, etc. Use different segmentation rules to show different effects. The classification method also affects the profit model to a certain extent. Therefore, the extent to which the classification model can be refined and how it can be seamlessly connected with the profit model still needs to be verified by the market.

4. How to make a profit

There are many ways to make money, as follows:

(1) The first type uses the feed display advertising model, which accurately pushes information based on the website information collected by users (which has great utilization value for users and is a wealth of data for businesses). The level of accuracy of its push is unmatched by other websites.

(2) The second method is to allow users to purchase the number of third-party platforms they can access, which depends on the design and division rules of the information aggregation module. The more purchases there are, the wider the user range will be across platforms, browsers, and regions, and the higher the degree of information aggregation will be. Enjoy more convenient information access services.

(3) The third type is value-added services ( VIP, etc.). First, by evaluating the user's favorite information, the system can recommend similar information to the user, thereby improving the user's search efficiency and saving the user's time cost in searching for information; second, advertising removal services; and third, additional services such as sharing, organizing, and exporting the collected information.

No matter what profit model is adopted, or whether multiple models are adopted. The most important thing is to serve the vast majority of ordinary users. These users are not paying users, but they are mainstream users and potential traffic monetization users. Core users are the driving force behind our continuous pursuit of maximizing product value. Regardless of the type of user, product creators must treat them with care.

In short, QQ and WeChat combine their own advantages to provide users with high service quality at a very low cost, solve the problem of users collecting scattered information online, and truly achieve the goal of aggregating information, improving efficiency, and quickly establishing product barriers with the help of platform advantages.