7 content models for corporate TikTok accounts

What is the most popular social short video platform in 2018? Of course it is Douyin , which has become a powerful tool for attracting traffic .

What are the current cases of Douyin Enterprise Accounts?

The business content of "Airplane Home" has been transformed into interesting videos and effectively converted into orders

"Airplane Home" is affiliated to Shandong Xiaohan Helicopter Leasing Co., Ltd. It was initially started by a college student who started a helicopter leasing business. It is well-known in the circle. After contacting Douyin, it opened an account and has now completed the corporate account certification. The short videos uploaded are all helicopter aerobatics, wedding reception and other content, attracting a large number of users' attention. Among them, the newlyweds at the Weifang wedding contacted and cooperated through the Douyin corporate account, which also triggered local news media to report on the company, greatly enhancing the brand awareness.

How to create content for a Douyin corporate account? What other suggestions do you have? Here are 7 easy-to-use and effective ones:

Type 1: Play with products

Find selling points in products. For example, the "Airplane Home" in the Douyin case above directly turns its business content into video. This type of content is relatively novel and easy to attract everyone's attention. In addition, the UGC content of brands like " Haidilao " and "Answer Tea" on Douyin also mostly comes from products, such as "Haidilao's Douyin way of eating". This method of presenting the original product implementation steps through music short videos is practical and interesting. There is also Xiaomi’s “product play” in Douyin short videos that is worth learning from.

Xiaomi mobile phone:

In Xiaomi's Douyin certified corporate account, most of the short video content is based on product features and highlights. For example, on Children's Day , all Xiaomi mobile phone icons were selected, and the Douyin icon was kept to play Snake... There was also a girl who turned on Xiaomi's photo and video recording function to record a video.

Type 2: Playing with tags

What does “playing with tags” mean on TikTok? By releasing a series of content, users can form a labeled perception of the brand. For example, Xiaomi has created a series of short videos in which it regularly "flirts" with girls at offline counters, and Audi has also launched a series of story-based short videos.

Type 3: Play hot spots

There are many hot topics, popular ways of playing, and popular music in Douyin. Corporate accounts can also choose to "shoot the same style" as appropriate. "Tao Zui Niangzi" is operating the Douyin corporate account in this way.

Type 4: Playing Master

It is not difficult to implement such gameplay when influencers participate in brand content creation. One way is for influencer accounts to directly participate in creation, and products can be implanted, which is already quite common. You can also initiate challenges on your own, invite influencers to participate, and participate in offline brand activities together to create Douyin.

「 TikTok+Pizza Hut 」:

"TikTok + Pizza Hut" launched the #DOU出黑,才能WOW# challenge . Pizza Hut launched barbecue black pizza for young people. Online, six celebrities including Office Xiao Ye, Hana Da Miao Ge, Song Bingyang, Little Annie , Big Sun, Little Potato, and Powerjun led the demonstration. Offline, two celebrities, Little Annie, Big Sun and Little Potato, led the team respectively. There was a TikTok challenge PK on the spot, and well-known singers Song Bingyang and Feng Jianyu performed live songs and dances for interaction. 28,154 original videos were generated, challenging the goal of achieving over 100 million video views.

No. 5: Playing Music

Music on TikTok has become a very important indicator of popularity. Interesting music has become the kind of music that many TikTok influencers imitate and shoot the same way. Brand owners can also create their own interesting music by "playing with music" and trigger a trend.

Baojun Automobile :

Baojun Automobile promotes the concept of "just right" and launched a song "Baojun 360 is really just right". The picture shows a dancing horse, which is also the interpretation of Baojun Automobile's LOGO. The lyrics are "I am a little chubby, but my figure is just right. I am a little unrestrained, but the scale is just right..." So far, it has attracted 244,000 users.

Type 6: Play with special effects

In the gameplay of Tik Tok, special effects have become a favorite way of netizens. Various special effects can be used in short videos, such as using stickers, shooting techniques, and unpredictable special effects. These gameplays can also be used by corporate accounts. For example, @智云稳定器 likes to combine special effects with products.

No. 7: Playing rituals

When brands participate in Douyin creation, it is best to create some sense of ritual for the products. For example, the "Turkish Ice Cream" and "Answer Tea" brands are popular on Douyin. All the content has some sense of ritual, and is consistent with the product symbols and brand tone, and is easy to spread on Douyin.

The creation of this kind of "ritual" can stimulate everyone's interest by breaking down the steps of product use or magnifying certain aspects of the product, such as answering questions about buying tea in a short video, which is also the highlight of this tea brand.

Of course, for Blue V, popular videos are still fan harvesters and the best way to accumulate fans. However, hit videos do not just fall from the sky. They require clear positioning and sophisticated content operations to ultimately achieve the leap from 0 to 1.