Toutiao account operation and promotion: How to increase fan stickiness and revenue?

In fact, most of the problems lie in the fan stickiness. Due to the low fan stickiness, the profits are not high either.

Today I will talk to you about how to increase the stickiness of Toutiao fans.

1. Fans Operation

1. Give back to fans

Although we have gained a lot of attention from fans by working hard to create content, in today's fiercely competitive world, we have to admit that if fans can follow you, they can naturally also follow others.

So at this time we need to take some special measures to further gain fan support and recognition.

I think it is a good choice to hold some activities frequently, such as "lottery" to give back to fans.

Because this not only allows fans to see how much we value them, but also allows them to gain both spiritual and material satisfaction.

Although not every fan can win a prize, I believe most fans will feel your sincerity.

And letting fans participate and interact with you is also very beneficial in increasing fan stickiness.

So, how does the lottery work?

The first step is to edit the content of the lucky draw and publish it on Weibo;

The second step is to find my wallet in Toutiao and click on the Toutiao lottery platform;

The third step is to select the Weibo Toutiao content you just posted for lottery verification.

It should be noted that this function is currently only available to accounts that have activated Yellow V, so everyone must first become a Yellow V before they can activate the lottery function.

Of course, the final lottery results will vary from person to person, but I believe that a lottery is definitely better than no lottery.

Moreover, the conversion rate will vary depending on the stickiness of the account. It may not be very high at the beginning, but it doesn’t matter. As long as you give more feedback to fans and let fans participate, the stickiness of fans will eventually become higher and higher.

for example:

Let’s take a look at the big name in the health field, “Dr. Qiu Says”. He has an account dedicated to lucky draws, called “Guangzhou Qiucaotang”.

With the account "Dr. Qiu Says" as a prelude, the fan stickiness of the account "Guangzhou Qiu Caotang" will naturally not be low. Only by using accounts with high fan stickiness for draws can the effect not be bad.

Let’s take a look at the fan stickiness of this account in terms of reading volume and number of comments:

• The higher the reading volume, the higher the account weight.
• The more comments and messages there are, the more fans pay attention to this account and approve of the account operator.
• The number of reads is the basis of fan stickiness, and the number of comments is the manifestation of fan stickiness.

Suppose that the number of readers of your Weibo Toutiao account is generally less than a thousand. At this time, don’t worry about the issue of fan stickiness. You should first work hard to increase the number of readers.

Generally speaking, only when the average number of readings of an article exceeds 10,000 and there are comments from fans under each article, will it slowly begin to gain some stickiness.

3. Reply to fans more often

I have the same feeling myself. If my comment is replied by the author of the article, I will feel very happy and feel that I am valued, and then my favorability towards this account will increase sharply.

In fact, we also have some tips for replying to fans:

Please note that you should try not to use words like "oh", "uh", and "ah", as this will make fans feel that you are just being perfunctory. You should use the first person more often, such as "I".

When replying to fans, the number of words should be more than 10 words

This has two benefits:

The system will automatically determine that your reply is a valid reply, not a sloppy or perfunctory reply.

The more words you reply, the more your fans will feel that you value their messages and will be more willing to communicate with you.

for example:

When I was running a weight loss account, fans would often send me private messages or comments to ask me about weight loss issues.

At this time, I usually ask fans: "What is your age, height, weight, and job?"

Through this kind of questions, I can understand the fans' basic information, and it will also make the fans feel that I am helping them develop a weight loss plan based on their situation.

4. Share useful information with your fans

Since each person operates a different account and has different fan needs, the useful information you share will definitely be different.

for example:

When I was running a weight loss headline account, the useful information I shared every day was weight loss knowledge, principles, cases, recipes, nutrients, etc.

When your number of followers reaches one million, you must remember that the content you publish every day (especially the content on Weibo Toutiao) must be mainly useful information.

You can occasionally insert some other content to adjust the atmosphere, but remember not to put the cart before the horse.

Suppose you share chicken soup every day on your weight loss account, and share health and wellness information on your emotional account, then it is conceivable that the fans attracted in this way will definitely be inaccurate, and the fan stickiness will naturally not be high.

for example:

The Toutiao account "Zaixia Qiancheng" is doing well. The author mainly shares useful information, and we can also see that the account has good fan stickiness.

The article "Ordinary people must go through these 3 stages to make money by writing" published by "Zaixia Qiancheng" is written very realistically. The author starts from the 3 stages and summarizes them from novice to master.

Although each user operates in different fields, the path of account growth is basically the same.

2. Writing

1. Try to write in the voice of “I”

When we write, we should try to use the word "I" as much as possible.

The advantage of this is that there is no sense of distance, and fans will feel that there is a living person standing in front of them and talking to them, rather than communicating with a machine.

Only when your fans feel relaxed will they like and trust your account more.

Wei Toutiao is actually equivalent to the built-in Weibo of Toutiao. In simple terms, it is a window tool for people to chat and communicate.

The essence of Wei Toutiao is the word "micro", which means fewer words and plain language. The word count should be controlled at around 500 and should not exceed 800. Too many words will not be conducive to sharing useful information.

2. Create resonant topics

Resonant topics are particularly important. We must know that the articles we write are not for ourselves, but for our fans. The most important thing is that fans resonate with your articles and participate in them.

It’s no use if you feel good about what you write. The key is to make everyone happy. This is the requirement.

Therefore, the articles we write must be down-to-earth and contain resonant topics, so that fans can unconsciously empathize with the readers and express their own experiences and unique insights.

When fans discover that they have the same experience as the author, they will find it easier to find common ground and pay more attention to the account.

If a fan sends you a very interesting story, you can edit his story and post it on Weibo to increase its exposure. That way, he will recognize you more. However, you must obtain the fan's consent before publishing it.

Because only when fans agree with your views and voluntarily participate in your topic discussions will they trust you, and only in this way will the conversion rate of subsequent business projects be improved.

The resonant topic can be set a little higher, but not too high. If the topic is set too high, fans will not be able to reach it and no resonance will be generated.

For example: personal growth and career accounts

Before going to bed every day, you can write down your gains and regrets of the day, and make plans for the next day. I believe this is easy and easy for fans to follow and resonate with. Most fans can do it.

In summary:

1. In order to increase fan stickiness and revenue, we need to organize more activities to give back to fans, reply to fans' messages in a timely manner, and share more useful information that fans like to read.

2. When writing articles, we should use "I" more often to describe and create more topics that resonate with everyone.

Only by doing this can we greatly improve fan stickiness and lay a good foundation for future high returns.

Related reading:

1. Toutiao account operation: Deconstructing the user life cycle of Toutiao today!

2. Toutiao account operation and promotion, do you know all these?

3. New Media Operation丨How to operate self-media platforms such as Toutiao and Baijiahao?

4. A collection of operating methods for self-media platforms such as Baijiahao and Toutiaohao!

5.How to operate Toutiao account? After reading this, you will be a master!

6. How to operate Toutiao account? There are 3 routines!

7. Toutiao account operation: Here is a reusable methodology for increasing followers!

8. How to do a good job in user operation of Toutiao?

9. How can a Toutiao account quickly gain millions of followers? Share 10 marketing tricks!

Author: Bobo

Source: Operation Publicity Xiao Leilei