What should we pay attention to when mining and deleting Baidu SEM keywords?

As for keyword expansion, generally speaking, by analyzing the keywords with good effects, the keywords that come out are more accurate and the effects are good. As long as the analysis is done well and the data is constantly compared, there will be no problems. So what should we pay attention to when mining and deleting Baidu SEM keywords? Let’s follow Dongguan editor Feng Chao to find out more!

What should we pay attention to when mining and deleting Baidu SEM keywords?

1. Pay attention to the classification of keywords.

The word segmentation mentioned here refers to the adjustment of keywords in the account. In Baidu account, we need to put keywords of the same type together into one unit. Being organized and logical is a must. Generally, I will put keywords with the same part of speech into one unit. I divided the keywords into several categories: product words, regional words, question words, time words, price words, and effective words . Let’s take a bidding software product as an example. Bidding software is a regional word, and the delivery area of ​​this unit must be set up; bidding software is a product word, and our company's main business is to make bidding software; which bidding software registration is good, this type of word is a question word, we should put this type of words together, and pay attention to the matching of creativity and keywords; add how much it costs, this type of word is of course a price word, and small head bidding software is a brand word. The purpose of introducing this example is to help everyone understand more clearly the specific operation of account unit segmentation. This is a careful job and we must avoid any misoperation.

2. Add or subtract the number of keywords.

As for adding and subtracting keywords, this is a method that I have just realized. In this process, we must pay attention to one thing. We must add first and then subtract, so as to avoid unnecessary losses. If a keyword can bring traffic to the website, then we need to analyze the keyword and perform data analysis. Through analysis of conversion rate and website dwell time, we finally select keywords worth bidding on.

3. Pay attention to the classification of keywords.

The word segmentation mentioned here refers to the adjustment of keywords in the account. In Baidu account, we need to put keywords of the same type together into one unit. Being organized and logical is a must. Generally, I will put keywords with the same part of speech into one unit. I divided the keywords into several categories: product words, regional words, question words, time words, price words , and effective words.