How to make an APP popular without many operational resources? APP promotion method
| 1. It is very important to learn to let others gain more benefits than you. 2. Learn to provide dual benefits, namely immediate benefits and development benefits. This will make those who are greedy for bargains like you, and also make those who are far-sighted like you. 3. Learn to let others know your interests. Anyone will try to guess how you make a profit, and what you need to do is to take the initiative to let others know how you make a profit. This will earn you more trust. 4. Learn to help others. There is no better way to get support than to help others. Don't say others don't need help. No one doesn't want to make their life better. For example, if you are willing, you can help a taxi driver earn 500 yuan a day from 300 yuan a day. How can you help? Find a way. If you have no money, what else do you want to do besides using your brain? 5. Learn to interact. Interaction is not about attracting people through BBS or something like that. Any product attracts people through forums. What do you think forums are? Interaction is to listen to others carefully, talk about a topic seriously, and finally tell him: "I'm making this APP, you can help me try it and see if you like it." Instead of just going in mindlessly and copying and pasting an advertisement: "XX software helps you solve XX needs..." 6. Learn to cultivate. No APP is perfect, and no model is invincible, but cultivating your loyal fans (brainless fans) can help you complete the most humane design, help you overcome unfavorable public opinion, and even form an independent water army. 7. Learn to be patient. When you can't spend as lavishly as the rich, the only way is to work harder. Just like in online games, you can buy equipment with money, or you can work hard to assemble it. But the prerequisite is that you must have enough patience and confidence. Many people do not die because of their lack of patience, but because of their lack of confidence. 8. Finally, learn the differences. If your project is following the same route as others, please automatically ignore what I said above. The difference between projects lies in the different target groups, needs, personality, culture, etc. You can’t be as enthusiastic as Xiaomi, nor can you be the No. 1 social network like Tencent, but you can do what they ignore. I always tell entrepreneurs that the market is a cake, but don’t focus on the cream in the early stages. Sometimes strawberries and chocolates are more delicious. team Teamwork is what I particularly want to talk about. I once failed because I lacked a trustworthy team. I used to think that the team I wanted must be the most efficient, but not necessarily the best. But then, my team, ended up being the most ordinary. No one would have thought that my team has no graduate students and even some college graduates. But I am fortunate to have this team because they all believe in me, extremely believe in me, which allows me to build a team that I believe can compete with the big guys. A true team does not consist of gathering the strongest people, but of working together and growing into the strongest people. If you cannot develop your team, if you cannot help your team members grow, if you cannot give them a sense of belonging and glory, then you are not a qualified BOSS. When you have a team, even if you don’t have a lot of money, you have a world, and this world will give you unexpected surprises. Teamwork is the only force that can fight against money. How to do it? I don’t recommend doing offline activities. In fact, the funding for offline activities is generally not as efficient as that for online activities. After all, it is an Internet product (just talking about Didi). If you are short of money and want to popularize it in key cities (first-tier, second-tier or third-tier cities), no matter which first-tier city it is, you have to do regional development. The investment is too huge and it cannot be done at all. Of course, this is not what I want to add. What I want to add is to analyze the things listed above. Our premise is that we have products (assuming they are very good, like Didi), but no money. So what we need to do are the following: ① Seek users; ② Cultivate fans; ③ Increase market share; ④ Create word-of-mouth marketing; ⑤ Find the first round of investment. Once you achieve this step, the premise of “no money” no longer exists, which means the end of this problem. Now that we know what we want to do, the next step is to know how to do it. I like to divide everything into three parts: 1. What to do; 2. How to do it; 3. How to do it well. It's simple and crude, but very practical for me. Without further ado, let’s start talking about how to do it. First of all, users will not come to you on their own, and you cannot use a fishing mentality and put out some bait (such as giving away five yuan) to make them your users. The first batch of users are important, but what can they get by becoming your users? Why should I become your user? Therefore, you need to use enough sincerity and provide benefits to give this group of people a sense of existence and value. People are actually very simple. Once their sense of existence and value expands, everyone feels dignified. Don't let people think that you are taking advantage of them. On the contrary, you should make others think that they are taking advantage of you, so that you can get the first batch of customers. For example, a certain free calling software was delayed several times during the internal testing period, but people are still waiting for it until now, because free is the benefit it gets. He can save dozens of dollars in phone bills every month by using a free calling software. Once users are found, the next step is to cultivate them into fans. There is a difference between users and fans, and the difference is huge. Users are simply users. Once they meet someone better, they will leave you. But fans don’t just support your products. They identify more with your culture. This cultural identification can turn countless users into water armies and crazy fans (sorry, please allow me to say this, I can’t find a better word. It is a completely positive word here. If you must misunderstand, please criticize me.) Fans will bring many benefits, especially word-of-mouth marketing and fan economy. Xiaomi has been doing this from the beginning, and now everyone is following suit, but no one has mastered it. But it doesn’t mean it can’t be done, on the contrary, at least in this day and age, Xiaomi’s fan economy and word-of-mouth marketing are definitely the best. In this way, your market share has already begun to grow. But don’t compare yourself with the rich, who can spend money lavishly and surpass market share in an instant. Any new product, as long as it has enough money, can take up the largest market share in the shortest time. But in the later stage, whether he can digest such an expanded share depends on his ability. In fact, I don’t think it’s a good idea to spend money. Any product needs to be accepted by the public. Even if you spend a lot of money to attract hundreds of millions of people to use it at one time, if people don’t like it after using it, they will naturally give up (similar to WeChat address book). There are two reasons for this: ① It is too bloated to be digested; ② Users are not converted into fans in time. The boast was a little off, so he straightened it out and continued. (This is definitely the one I answer the most, because I have been a loser and I know the whole story so well.) With market share, you have confidence. What kind of confidence? The confidence to raise funds! Didi was not built in a day, it has raised funds several times. From several million to several billion, it took three or four rounds of financing (I forgot, I’m too lazy to Baidu). Congratulations, you have obtained financing, the job is done. But don't get too complacent, this is just the newbie mode. Yes, that’s right, it’s just the novice mode. The next step in the game is up to you. If you make a wrong move, the whole game will be wrong; if you lose one round, you lose the whole game. |
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