Kuaishou advertising account opening, prices and advantages!

Kuaishou - "Record the world, record you". As a national short video community, Kuaishou provides users with a platform to record and share their lives, where users can express their personality, show their talents and achieve their dreams. Currently, Kuaishou has more than 700 million registered users and more than 200 million daily active users, making it a veteran in the short video industry. Your bosses will surely appreciate the interest in the topic we introduce today.

1. Advertising account opening

To do Kuaishou advertising , the first step we need to do is to open our own advertising account. There are two ways to open a Kuaishou account . The first is to directly contact Kuaishou’s official account opening. You can directly call Kuaishou’s official phone number for communication and negotiation. The second method is to find an agent to open an account. The agent will also operate the advertising for you. Advertisers only need to provide relevant information (business license, industry qualifications, etc.), which saves time and worry. If you choose to open an account by yourself, you only need to pay the platform for the account opening fee. If you choose to open an account through an agent, you will need to pay a certain service fee.

2. Clarify promotion needs and formulate promotion plans

After opening an advertising account, we can start formulating a promotion plan based on our own promotion needs. First of all, you need to clarify your promotion goals. Kuaishou advertising can meet advertisers' promotion needs in terms of app installation, e-commerce ordering, brand promotion, sales lead collection, etc. based on the different needs of users.

For the promotion needs of downloading and installing games, apps, etc., you can directly download or jump to the app store with a click. To promote e-commerce products, you can deeplink to the Taobao and Tmall apps to the product page. For brand promotion, you can jump directly to the website or designated landing page. To collect sales leads, fill out questionnaires, etc., you can create a landing page where users can click to jump. In short, advertisers must first clarify their promotion needs, develop promotion plans based on their needs, and set their own advertising budget to prepare for subsequent advertising.

3. Advertising creative design

The creative design of advertisements and the production of advertising materials are the most important links in Kuaishou’s advertising. They determine the effectiveness and conversion rate of advertisements. Good advertising creativity and design can achieve twice the result with half the effort in the advertising process.

When placing Kuaishou ads, the most important thing is our video. From the copywriting to the video quality to the landing page, these are all areas that require extra thought. The copy, that is, the content presented in our video, should be close to the product we want to promote, bring visual impact to users in the shortest time, and attract users' attention. When uploading video materials, you should ensure the quality of the video and try to use high-definition, high-quality video materials.

In addition, the title should be short and powerful, and avoid being too long. The design of the landing page should also be paid attention to. The video attracts users to click and jump, and a good landing page determines the conversion rate. If the landing page is of poor quality and has no sense of design, no matter how fascinating the previous video is, it is impossible to achieve the purpose of conversion.

After completing these, you can upload the material and wait for approval.

2. Open an account

1. Account opening price

When we place Kuaishou ads, the first step we need to take is to open an account. You can choose to open an account yourself or find an agent to open an account. On Kuaishou, the amount required to open an account is the prepaid advertising fee, which is directly deposited into the advertiser's advertising account. The minimum initial recharge on Kuaishou is 10,000 yuan. If you are lucky enough to encounter an event, you can recharge as little as 5,000 yuan. This money is used directly for advertising promotion. If you choose to open an account with an agent, you will need to pay an additional service fee (saving time and worry. For small and medium-sized enterprises that do not have their own dedicated promotion team, choosing an agent to open an account is more cost-effective.)

This 10,000 yuan is the cost of advertising promotion. Advertisers can set a maximum daily consumption limit. After the 10,000 yuan is used up, you can choose to renew. If you do not renew, the advertising will be stopped.

2. Billing method

After talking about the price of opening an account on Kuaishou, let’s continue to understand the payment method for Kuaishou advertising. The main billing methods for Kuaishou information flow advertising are CPC, CPM and OCPC:

CPM is charged per thousand impressions, which refers to the average advertising cost shared by each person who hears or sees the ad during the advertising process. Since the amount is relatively small, it needs to be multiplied by 1000. In Kuaishou, the charges are different depending on the ad position and time period. The minimum standard is 15 yuan for Android and 20 yuan for IOS.

CPC is a click-based billing system, and the display of ads is free. The platform will only deduct fees when users click on your ads. Kuaishou’s information flow ads cost as low as 0.1 yuan per click on Android and 0.2 yuan per click on iOS.

OCPC optimizes pay-per-click. Like CPC, OCPC is paid per click. However, compared to CPC, OCPC adopts a more scientific conversion rate estimation mechanism. Through big data screening, it improves the click-through rate and conversion rate of advertisements, so that every display has a greater chance of being clicked, and every click has a greater chance of conversion. The charge of OCPC is also much higher than that of CPC. One click of OCPC costs about 5 to 10 yuan.

Why should you choose Kuaishou to place advertisements? What are the advantages of Kuaishou advertisements?

1. Large exposure

In May, at the 7th China Internet Audiovisual Conference, Kuaishou Vice President Wang Qiang revealed that as of May, Kuaishou's daily active users exceeded 200 million. As one of the mainstream short video platforms nowadays, Kuaishou is undoubtedly a massive traffic pool with more than 700 million registered users. We chose to place advertisements on Kuaishou, with a large number of registered users and over 200 million daily active users, an average daily playback volume of up to 15 billion, and daily likes of over 400 million, all of which will bring huge exposure to our ads.

2. Precise orientation

Since it started early, the Kuaishou platform has accumulated a large amount of user data and can accurately target the target groups that advertisers need. Kuaishou can locate the target group based on four aspects: user’s basic attributes, interests and hobbies, user environment and algorithm optimization.

Basic attribute targeting is the most basic targeting based on basic information such as user’s gender, age, and region. Filter based on users’ interest and hobby tags, and target users based on their APP behavior and the traces they leave on Kuaishou. Targeting based on user environment is carried out through the user's device and network environment. Algorithm optimization is the advertising content recommended by Kuaishou. It is an algorithm mechanism that mainly focuses on the degree of match between advertisements and user groups. It automatically optimizes and improves the cover click-through rate and behavior click-through rate based on the historical performance of advertisements, and screens out users who are interested in the product.

The above is Kuaishou’s precise targeting, which can help advertisers accurately identify their target groups, avoid wasting every exposure and click of the advertisers, and maximize the conversion rate of advertisements.

The picture comes from the Internet

3. High user stickiness

Kuaishou is a content recommendation method based on social interaction and interest, which focuses on social interaction first and interest second. Users have a high level of trust in the platform. On Kuaishou, content creators can repeatedly "connect" with their fans through live broadcasts or jokes, deepening the stickiness between fans and the KOLs they follow. This move has given birth to Kuaishou's "old iron economy." Users have high stickiness, high trust and loyalty to the platform, and are very humane, which is more conducive to improving advertising conversion rates.

4. Controllable effect

Kuaishou provides multi-dimensional analysis reports, allowing advertisers to monitor their advertising promotion details in real time and clearly see the advertising effects and conversion follow-up. In addition, advertisers can freely set daily advertising budgets to monitor advertising costs to the maximum extent.

To open a Kuaishou account, please consult Qinggua Media official : https://www.opp2.com/13805.html