Nanping SEO training: In view of the instability of website keywords, a three-in-one method of external links + content + competitors should be adopted

When doing website optimization, you are actually doing keyword ranking. When the ranking rises, when users search from search engines, the higher the website's ranking, the more likely it is to guide users to click into the website. So, what is the reason for the unstable site keyword ranking? How to optimize? Next, Dongguan SEO Feng Chao will share with you the reasons for unstable keyword rankings and optimization techniques, let’s take a look!

Nanping SEO training: In view of the instability of website keywords, a three-in-one method of external links + content + competitors should be adopted

Reasons for unstable website keyword rankings: People with unstable website traffic find it annoying that a website cannot be opened after clicking on it for several minutes, which is something they don’t want to see. As a result, the website bounce rate is very high every day for a period of time, customers lose trust, and search engines lose trust and rankings drop. When the server is stable and the website is launched smoothly, the website can meet the needs of customers due to its good foundation. The ranking algorithm appears again and again on the search engine's home page, so it will appear over and over again.

It is normal to see different keyword rankings in different regions. For example, if I am in Hangzhou and you are in Beijing, the ranking of the keyword "Hangzhou website construction" may fluctuate due to regional factors. Even though we are all in Shanghai, and we are a certain distance away from each other in different regions, the ranking may fluctuate. The website keyword ranking is unstable, how to optimize it?

Website keyword analysis In addition to researching and optimizing your own keywords, you also need to analyze the strengths and weaknesses of each competitor's website based on the optimized keywords. Check out what optimization techniques the top-ranked websites use, such as where the external links are published, how many friendly links there are, and the quality and regularity of the website content releases.

Choosing keywords is essential for individuals, but it should not rely entirely on data. Some long-tail words have no index and are not very competitive, but have a high conversion rate. From the data of the traffic statistics system of some websites, it can be seen that some words searched by users do not show any index at all, but users are actually searching. Another situation is that the index is high and the search volume is large, but it does not represent the needs of users. It is these contents, such as the search term "seo", most people are likely to be in the industry or intend to work in SEO. Users who really need SEO services can search for "keyword ranking promotion", "website optimization company", and "how to improve website ranking". There are other words.

When choosing keywords with less competition, you should choose keywords with less competition. The domain name of the website should be related to the name, preferably an old domain name, the space should be stable, the creativity, relevance, and elementization of the website program, whether the layout of the website meets the needs of users (key points), the quality, relevance, popularity and user experience of the website. Chapter 4. In order to achieve good optimization results, SEOER must first master certain optimization methods. Generally speaking, website keyword optimization is to reasonably arrange and adjust the use of keywords through the specific content and related aspects of the website pages. Control to achieve the best use of keywords, thereby improving the search engine's ranking of website keywords.