Application Market ASO Strategy (ASO Optimization of Android Market and ASO Optimization of APPSTORE)

ASO optimization refers to the keyword ranking search optimization of the application market. According to the custom logic and weight ratio of the application market, the higher the ranking, the higher the exposure and the greater the download volume of the product. Moreover, the usage habits of mobile Internet users are becoming more and more rational, and they are no longer mainly looking at the popular recommendations of various application markets. Here I will focus on sharing with you the practical operational strategies of ASO in the current context.

Statistics show that currently 60%-70% of users' downloads are completed through active searches, and these users are also very active in the later stages. The quality of users is usually relatively high. CPs can obtain more downloads by covering more keywords and improving the ranking of their products in hot words.

To do ASO well, you must first clarify three goals:

The first is to promote more brand exposure

Second, we need to cover hot words and acquire more natural high-quality users.

The third is to improve the search results ranking of your own keywords and increase the proportion of downloads

ASO Optimization for Android Market

There are many domestic Android markets, and each has its own standards. The keywords and search results of each market are often controlled by operations, sales, and non-standard resources. Specific analysis is required for each market.

The overall idea can be expressed as: hot word optimization + download optimization + comment optimization + product level optimization + event exposure + topic exposure + list exposure

1. Hot word optimization mainly involves submitting more hot words in the background, mainly considering product names, product introductions, and keywords. Of course, when covering, the risk of hot word conflicts should be avoided. For details, please refer to the hot word coverage library of each company and the suggestions of other professional teams.

2. Download volume optimization is mainly achieved through internal activity diversion or other operation methods. Download volume is optimized according to the safety value, which can be reflected in the App Store's soaring list and other lists.

3. Review optimization is mainly done through internal user guidance to improve review ratings

4. Product level optimization mainly requires more contact with the store operations, mainly participating in some store planning activities, actively developing and sharing capabilities, and other cooperation, which can increase some product level points and facilitate communication and operations in business.

5. Exposure through activities, etc.: The main purpose is to occupy more exposure positions in the store. For locations with high exposure, such as event pages, special pages, and rankings, business and app stores need to maintain constant communication to strive for more exposure.

ASO optimization of APPSTORE

Specifically for IOS, due to its single channel, it is mainly optimized for APPSTORE. According to the experience of predecessors and the author himself, the main ideas of optimization are: hot word coverage + list optimization + search ranking optimization + comment optimization, which will be explained below.

Hot word coverage: Apple allows hot word coverage within 100 words. It is recommended to cover more product-related hot words and hot words with high popularity. The main thing to do is to avoid the risk of hot word conflicts and avoid complaints from competing products.

List optimization: focus on the position in the free list, best-selling list, and category list. In the past, it was mainly operated through the points wall, but now it is mainly operated through the WeChat points wall. The specific level can be negotiated.

Search ranking optimization: Improve the ranking of products in hot word search results. The idea is to improve search rankings and increase exposure. It is mainly completed through actions such as search, download, and activation. When cooperating with channels, businesses should pay attention to assessing the authenticity of the channel's IOS genuine volume.

In addition, everyone should have noticed the changes in APPSTORE's popular search list in the past year. Various major CPs are competing to appear on the list. The mystery here is self-evident.

Review optimization: In the past, it was mainly purchased externally, but now the risk is relatively high, so reviews are mainly guided internally. I once used this method to raise the app's rating from half a star to four and a half stars in less than a month.

Well, here we mainly talked about the main principles and processing methods of ASO. Different CPs must have different methods on the road to ASO optimization. Each CP needs to analyze the different operations according to its own situation. Next time, I will find a chance to tell you some specific practical cases.