Learn and use immediately | 4 operational strategies for Father's Day activities

It’s time for the hard-working operators , especially the event operators , to start preparing for Father’s Day events . I have also been planning for Father's Day recently and would like to share with you some of my experiences.

When organizing an event, you must first think clearly about who your target group and target audience are. You must know that the target group and target audience are not necessarily the same group.

A typical example is Melatonin. Those who buy it don’t use it, and those who use it don’t buy it. It does business with the elderly, but it is young people who pay the bills.

Why?

Because I want to honor my parents, I’ll give them Melatonin as a gift!

This is the operating strategy.

The same is true for Father’s Day, where the target demographic is fathers and the target audience is sons and daughters.

However, you have to know that filial sons have always appeared in the circle of friends since ancient times, and Father's Day is also known as the Filial Piety Day in the Circle of Friends.

A lot of reposts in a show of filial piety: Dad, I love you.

If you ask her how much she loves her dad, the moon represents her heart.

True filial piety is the silent purchase, a father’s love is not good at expressing, and so is his son’s love.

Knowing this, you can plan it in conjunction with your own product. The connection point of your activity must be the "pain points" of fathers or what young people think are the "pain points" of fathers, and your target audience must be young people, persuading them to express filial piety or pay.

So think carefully about these two questions:

1. How your product relates to fatherhood
2. How can your activities involve young people?

1. How does your product relate to fatherhood?

You should think about this yourself: how your product can serve the role of father. Different products will definitely find different selling points.

What? You can't find the connection point? !

At least you can use the brand to express your emotions, and it would be even better if you can combine it with the brand or product name or function.

If you still can’t think of it, why not send me a private message and give it a try.

I definitely wouldn't have thought of it if I tried.

2. How can your activities mobilize young people to participate?

If you want to get users involved in Father’s Day activities, you can focus on two points: emotion and benefit .

Profit means greed. Without profit, one will not get up early and will not participate.

If your boss just wants to simply give away gifts and use money to kill users, I just want to say one thing: Is your company still hiring?

Of course, most operations are faced with a situation where the boss only approves a small profit and asks you for a large number of users. Then you have to work on your emotions.

Emotion means sympathy, and feeling the same as users. If you don’t put your heart into it, how can users put their heart into it?

To move users on Father’s Day, you need to make them cry or make them laugh while crying.

The killer weapon is memory. Keep recalling until the memory reaches the deepest level, then you can pat the head to knock him down successfully.

1. Tear-jerking chicken soup pie

It can be said to be the mainstream idea of ​​Father's Day event planning . Generally, scenario-based design is adopted, with the user's childhood as the timeline, recreating the warm moments with the father, expressing it with frank language and warm pictures, watching the process of the father's gradual aging from the user's perspective, showing the deep fatherly love, and finally using Father's Day to highlight the purpose of the event.

Case 1: Didi - Open the time machine

The scenario-based design uses the daughter’s growth from childhood to adulthood as the timeline, recreating the father’s image at different stages of his daughter’s growth to show fatherly love.

Case 2: Mr. Admirer - Tribute to Dad

The page design is great, with animated graphics; in terms of sound effects, each page is accompanied by dubbing for different audiences, which makes people feel very involved after listening to it.

Tear-jerking planning ideas:

Choose something related to your father, and the narrator can be one or more people.

The story is narrated by one person, and the main nodes of growth are used as the thread, such as infancy, childhood, adolescence, college, work, marriage and other important nodes, and the role played by the father is reproduced in them.

There are multiple narrators, and growth is generally the main node. Different narrators represent different age stages and target different audience groups.

Note:

Copywriting , design, and dubbing are three areas that you must put your heart into, your heart, and your heart! Say it again three times!

If you want to move people with emotions, you must do your best to grasp the soft spot in users' psychology and tug at their hearts!

2. Funny and funny

The same scenario-based design selects embarrassing childhood events or slightly funny things that seem a little funny when you grow up. Generally, tests or quizzes with more user interaction are adopted. After participating, people feel as if they are seeing their former selves. Recalling the past when I was young, I did not understand fatherly love. It’s a pity that time cannot go back. All that is left is regret and tears in my laughter.

Case 1: Gemdale Group - Dad, give me 10 yuan...

The graphics are average, the plot is funny, and most people will try all the options and be beaten all over by their dad.

Case 2: Kuwo Music—I’m going to settle accounts with you today!

In the same test category, if you make a wrong choice, you will be spanked by your dad. After the spanking, you can choose to "start over" or move on to the "next question". After the spanking, you can see the result and see how many times you have been spanked by your dad. The sound effects are great. The background music is the interesting "Son, I am your father". The slapping sound of being spanked is painful just to hear, hahahaha.

Funny planning ideas:

They make a fuss about why they were beaten by their father, reenacting the unspeakable embarrassment that happened in the past, such as lying, skipping school, spending money recklessly, falling in love early, and other things that are obviously wrong but common.

If you want to be funny, you must exaggerate appropriately. It will be difficult to achieve the desired effect without exaggeration. You can consider working on the theme and sound effects.

3. The resonance faction with young people as the protagonists

With young people as the protagonists, it is more like telling the story of the present self to the target audience, highlighting the difficulties young people face in balancing the life of their parents and family. It allows users to see their own shadows, which resonates with life and also evokes neglect and guilt towards their parents, and has a great tear-jerking effect.

Typical case: Xin Hongru: You must know a girl named Gao Luping

Planning ideas:

Tell the stories of young people themselves, the stories include you and me. You are not Gao Luping, but you will always be Zhang Luping or Li Luping, because everyone will go through this stage and cannot escape or avoid it.

In a Father's Day planning dominated by sentimental and tear-jerking themes, this kind of planning is undoubtedly more unique. Young people have only so much in common, so it doesn't hurt to do it again in a different way.

4. Pretend to be a tough guy and scold those who pretend to be filial

As mentioned at the beginning, Father's Day is also a day for showing filial piety in the circle of friends. It is inevitable that some people will overdo it and act exaggeratedly. The consequence is that some people are annoyed to see others showing filial piety, and they want to confront them but are too embarrassed to do so.

With this idea in mind, it's good to let this small group of people have fun, say things they dare not say, and scold people they are not convenient to scold. This can be regarded as an alternative direction.

However, this move still needs to end with the theme of Father's Day wishes for father. Don't go off track, don't curse just for the sake of cursing, and don't have a sublimated ending. Pure emotionality is not good for the event effect and brand image.

The above are four ideas for Father’s Day event operation and planning. No matter how things change, the form is changeable, the theme can be changed, but the core logic of the event remains unchanged.

Think about how to move yourself and convince yourself before moving your users, and you will be close to convincing your users.

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