APP practical information: How to become a content operator from scratch!
|
At an accidental Shanghai (Smalltalk) operations exchange meeting, I talked about my experience in content operations on Xiaohongshu and Baidu Tieba over the past year. I found that everyone is quite interested in me, oh no, in the operation of the content. So this time I made some additions to what I talked about that day and compiled this ten thousand word long article to share the valuable content operation methods that I have seen in my previous work or the correct content operation methods that I have seen. This is an article headed by a complete list of Internet pretentious vocabulary, which only discusses "14 methods of creating awesome titles, 1 basic bottom line for content editing, 4 steps for early content pre-operation in the community, 8 tricks for product operation to hold the direction of content, and 3 evolutionary directions of content operation". If you think it is valuable, please continue reading, and you are welcome to forward and collect it. (Which direction is the little dinosaur turning?) The Internet is a unique industry that goes beyond textbooks and is based on practice. In many cases, when trying to find standard answers to some questions, it will unsurprisingly end in failure. Of course, today’s discussion on “how to do a good job in early community content operations” is just like the direction in which this little dinosaur is turning, which is for reference only. Let's analyze the reasons why it is unique: 1. The Internet is too new. The entire industry has only been developed for about 20 years, from PC portals to search to mobile Internet . Even Tencent, the oldest among the industry giants BAT, has only been established for 17 years. 2. There are too many models. With the penetration of the Internet into our lives and the iteration of technology, the topics that we used to joke about in our daily lives have now been turned into business models worth hundreds of millions of dollars, such as door-to-door toilet cleaning O2O services. 3. Market competition, "gunpowder smell" permeates the entire market, and opportunities are only given to fast runners. In addition, this is a place where you will not be laughed at for making nonsense, so supported by a variety of marketing cases , strange names and ways of playing have also emerged, such as JD 618, Tmall Double Eleven , LeTV 919, WeChat Pay Day, etc., which have set off a wave of festival-creating trends. In this age of constant warfare where you will die if you don’t pretend, I am fortunate enough to be involved in Internet operations. I also have the delusion that I can find “a certain standard answer” on the Internet to show off. Starting with these words that help us talk nonsense, perhaps we can find some common characteristics of the Internet or operations that are sensational and inflammatory. Another feature of the Internet is that when using Internet vocabulary, one must inevitably say something shocking , such as this high-profile definition of content operation: Content operation refers to operations that increase the content value of Internet products by creating, editing, organizing, and presenting website content, thereby creating an effect that promotes user stickiness and activity. I would like to talk about the topic of content operation today: what exactly content operation refers to, what kind of job it is, my community operation history, and how to become a first-line product content operator from scratch. Nowadays, except for our parents’ generation, everyone spends a lot of time browsing the web and playing apps every day. I wanted to make use of my time in a fragmented way, but my life was unknowingly fragmented while browsing the content on the Internet. When we open an e-commerce website, we see a dazzling list of products. Each product in the list has a picture, name, price, and even discount information. When we click on a product, there are all kinds of product copywriting, as well as various reviews, ratings, order sharing, and discussions from successful buyers. When we open the Sina portal, we see various forms of news, such as text and pictures, which broaden our horizons. When we browse the official website of a company or the portal of a government, we can see all kinds of news, regulations, policies, descriptions of corporate products, and government functions. We go to Baidu Search and search for a keyword to get millions of results. In addition to the title, each result also has a red mark for the search term, a link address, and an icon description. Finally, we go to Tieba, where there are bars with various themes, including life, literature, games , and animation. There are also countless cute and pretentious posts in the bars... Whether it is e-commerce, portals, companies, governments, search engines, Tieba or BBS, they all provide services to users through content. The only difference between them is that the content types are different, the perspective designs are different, the perceptions they bring to the audience are different, and the methods of participation and interaction are different. Therefore, any Internet product must be filled with content and requires content operation. It’s just that different Internet products have different focuses on content operation. In order to give everyone an intuitive understanding of the content operation position, I went to the Internet vertical recruitment website to intercept the JDs of some Internet companies' content operation positions. I believe that they can specifically reflect the content operation work in various product directions. Bangdai - In the direction of mobile Internet online education , why does its content operation look a bit like a sales assistant? Wukong House Hunting - House rental under the general direction of O2O , tell me, isn’t this a marketing assistant? 55haitao-cross-border e-commerce direction , finally found a genuine e-commerce content operation. Mo9 Play first, pay later - consumer finance direction , this is looking for a new media editor! There are many different types of work in content operations, so I won’t list them all for other products. Overall, just taking a quick look at the recruitment website, I feel that the high-end content operation has been bent. Let’s sort out the value of content operation practitioners and talk about what I understand community content operation should include: content collection and creation, content management and presentation, content transmission and diffusion, and content positioning and evaluation. Since there are so many jobs, as a practitioner with no basic knowledge, or as an internal project of a startup or corporate incubator, how can you do a good job in content operation? As a pseudo "newcomer in the workplace" who has graduated for a year, I have the opportunity to do early content work in two communities that are relatively successful, at least at this stage. Two years ago, as the youngest member, he joined the early entrepreneurial core team of Xiaohongshu and worked as a community operation and promotion worker. After 6 months, the company acquired 100,000 users at a very low cost and successfully obtained several million dollars in Series A financing led by Jinshajiang and ZhenFund. Perhaps he was bewitched by Luo Yonghao's words "A tough life needs no explanation", coupled with the "complex" about Baidu that he had developed in college, so he went all the way north to the capital to work in content operations at Baidu Tieba. During this period, I worked on Tieba content mining and brand building, and was fortunate to participate in the Tieba "New Gameplay" project. The DAU of the Tieba client's post-reading function continued to grow from 0 to 4 million, effectively achieving the goal of improving the retention of new users of the Tieba client. I divided the content operation process I participated in in these two communities into three different stages, and started from scratch to become a content operator in the community. Early content editors do one thing well! As a content editor of an early community product, you will focus on producing content and will not pay much attention to the product itself. You will only be responsible for the content you edit, including what content to post, when to post it, the number of contents, UVs, and interactions, etc. The new media editor recruited by the financial-oriented "Mo9 Play First Pay Later" company is only responsible for whether the written copy is fluent. If you want to 100% complete the community's work requirements at this stage, you need to do these two things well. The first is to find the content tone of the community, and the second is to come up with a good title, description, and picture for the content. In order to find the tone of the article, you can conduct data analysis on the content that has been sent out. The dimensions of the analysis may include but are not limited to the number of readings, likes, comments, and clicks in hot areas. Analysis is only a means; improving the efficiency of early content operations is the goal. It is necessary to be able to adjust the community content update structure based on the results of data analysis. For example, when I was working as an editor for the post content in the early days, I processed the data of article likes and analyzed that I found that Tieba users were keen on liking entertainment articles, followed by Tieba-specific gameplay live broadcasts and life skills. Based on this result, the content update strategy was adjusted to increase the content supply of gossip, science and history articles on the basis of maintaining the original number of updates for live broadcasts, life skills, and jokes. The general direction of the community's content tone is right, and coupled with the hard-working and diligent operation qualities of our colleagues, the content editing work will basically not be bad. As a compliance editor who is strict with yourself, you can also work on the title, description, and pictures of the content to improve your editing skills. Title (highest weight) + picture (second highest weight) + description = express the core content of the article, which is the bottom line for content editing requirements . At the end of the first stage of content editing, let’s focus on the content title skills. These methods can help you come up with a qualified title for your article when you are doing community editing. 1. How to express is the most basic model of usefulness. The value of the article should be combined with the immediate benefits to hit the pain points of the audience. The title format can imitate "A must-read for technical marketers : How did Airbnb use Growth Hack to gain more users in its early days?" ”, “The path to advancement for modern marketers: How to become a marketing technologist from scratch”, “How to send an email requesting help and get a super high response rate? 》. It is clear at a glance what the whole article discusses, and readers can judge from the title whether it is the content they are looking for. 2. Collection of 6 methods, 5 suggestions and 4 trends. The advantage of a collection is often that it has strong summarization and summary capabilities, and one article is equivalent to reading 5 articles separately. The accumulation of numbers also gives people a sense of impact and fullness. This type of collection article is also easier to read because the article is broken down and sometimes you can get the point just by looking at the secondary headings. An article like "Airbnb tells you how to trade chicken ribs for chicken legs: three typical cases of the sharing economy" is more informative than introducing Airbnb alone. In addition, inventory and lists are also a way to please others, such as "【Inventory】Heavy Recommendation! "List of the Most Pretentious Words on the Internet in 2014". 3. Titles with negative words , such as: 4 common mistakes, 5 things you should avoid. These negative words often alert people, make them want to find out the truth, reflect on themselves when they see something wrong, and gain inspiration from some wrong cases. Do "If your resume is ignored, take a look at these 8 tips" and "Things you don't know about the Palace Museum" make you frown more than "8 resume writing tips" and "Things about the Palace Museum" and make you want to click on the article to eliminate the negative emotions at this time? 4. Add some modifiers. Modifiers have two functions: 1) make the definition clearer and more unique; 2) increase the emotional intensity of the reader. "The best and latest case libraries are all here | Hunt By SocialBeta", when it comes to case libraries, smart readers will know what this is all about. But where can’t I go to see the cases? I think you will be a little tempted when I use the term “best and latest” to describe the features of this case library. 5. With a sense of urgency "You haven't tried it yet", "The latest launch"... Everyone has a spirit of exploration and a psychological gap for counterattack verification. I would immediately want to verify whether I have tried it and whether I know about the latest products. Moreover, making the title full of urgency is also a call to action. 《【Case】Have you seen this interesting aviation safety video? ”, would you like to verify quickly and see if you have watched this video yourself? Is it really interesting? If you still don’t know how to use it, I’ll teach you a universal pattern: verb + benefit obtained. For example, Jiang Cha Cha has an article titled "Learn these English words and you can make it in the advertising industry!" 》. 6. Give readers the feeling that valuable resources are exclusively available to them: "FaceBook Internal Employee Work Guide" and "Secrets of Google Programmer Salaries". When readers see a title like this, they feel that the information you provide is something they can get but others cannot. Moreover, after obtaining this unique information, readers will be more willing to serve as a source of communication and spread knowledge to others (we have to admit: it is human nature to like to teach others…). Li Jing has a very influential article "【Li Jiaoshou】How to write articles for WeChat public accounts : The secret of smooth and readable articles". How to write articles for WeChat public accounts is enough to attract people in social marketing . Coupled with the benefit temptation and mystery display of smooth and readable articles, do you want to click on it to explore the secrets and then share them with your friends? 7. Explanatory title : "How the student team achieved sales of 350,000 yuan: an exclusive interview with Mr. and Miss Nanjing University's L'Oreal charity sale team". The keywords of exclusive interview and L'Oreal give the article uniqueness and also convey value and a sense of exploration to readers. Add numbers and how-to statements to supplement the facts and knowledge. 8. Make good use of puns and jokes to increase the fun. Puns + Internet buzzwords are a good combination. They make up for the imbalance between novelty and creativity and excessive popularity. Like "When Game of Thrones encounters a 'stupid death', even the most tragic 'death' becomes cute", although it is very metaphorical, the cleverness and fun are enough to eliminate the unpleasantness of wasting brain power. 9. Convey the feeling that something can be easily learned and mastered quickly. Everyone is busy and may not have the time or willingness to delve into complex studies. "Understand the essential changes of marketing from advertising to SDi in one article", "Teach you how to master LOGO design in 7 steps", will you be full of confidence and achieve success immediately after reading this article? 10. The title of the welfare post indicates that there are benefits for reading this article. There are two ways. One is to directly label it as a welfare, such as "2014 Annual Gift List - A welfare post for those who don’t know how to give gifts! ! ! 》《【Recruitment Benefits】Special session for high-end positions: new media and marketing positions》. Another type is metaphor, using words like "guide", "comprehensive view", and "introductory reading". These words can be combined like this: "【Guide】Concepts, cases and best practices that marketers should know about Cinemagraph, a visual marketing tool", and "Recharge during the Spring Festival: 36 recommended articles for social media and digital marketers (workplace edition)". 11. Introducing localization and channel characteristics. Imagine “How Qingfeng Snacks Do E-commerce”. People in Hangzhou will resonate with it and want to find out more. But if it is put in Xinjiang, where people eat a lot of meat, or in foreign countries where people have never heard of Qingfeng Snacks, will anyone still pay attention to it? Well-known landmarks or distinctive locations can also drive carnival in a larger area. A headline like " Sanlitun now has a new yogurt company with weird prices" attracts more than just people in Sanlitun. 12. Take advantage of hot topics. I saw a new media marketing practitioner Xu Yan say online, "The reason we chase hot topics is so that one day we can stop chasing them." Popularity is temporary, and we can take advantage of hot topics to create momentum, but your original content is the essence. Similarly, titles can also be based on hot topics. I once saw a recruitment advertisement that used the title "The world is so big, don't go anywhere, Shiqu wants you", accompanied by creative recruitment pictures and texts, and attracted a large number of interesting job applications from heavy Internet users. 13. Titles that skirt the line. This type of title appears most frequently in some grassroots marketing accounts. Sometimes, they will be used a little to increase the number of readers, such as "Are you hungry? I’ll give you something to eat below” “When I got home from a business trip, I found that my wife was having an affair with the guy next door…” Content operation is a practice of continuous self-learning and practical growth. When you are not satisfied with just doing a good job of editing content, you will start trying to find content work with a clearer direction, which means you have entered the next stage - content operation. In the early stage of content operation, focus on one direction! An operator who only knows how to edit content is far from enough for a good community product. What investors and users care about is whether this product provides massive content and whether the quality meets their content consumption needs. They don’t care whether the content is created by a few editors with PGC or supported by users’ UGC. One direction of the second phase is that, according to different product stages, in addition to providing sufficient content supply to the community, you also have to manage all content-related matters, from small content update strategies to large content event planning, that is, to complete the entire content supply chain shown in the figure below. Having experienced the early preparation work for Xiaohongshu, let’s talk about the initial operation of the core content section in the early stage of the community, and how to provide sufficient content supply before the product goes online. What is content initialization operation? It is to fill in some content under the constructed content framework before users enter. These contents are the core part of the initial website or product and represent the values of the website and the product. For content initialization under this definition, we found that there are several dependencies that need to be resolved before content initialization: For content initialization under this definition, there are several issues that need to be clarified before content initialization: 1) Determine the initial user group that the content is facing, the more segmented the better. It can be specific to a user portrait like "an urban woman preparing to go to Hong Kong for shopping during Christmas." 2) Think clearly about what problems the content will solve for users in the first phase, prepare the content, and use this content to retain seed users . 3) User involvement in critical path guidance and initial content preparation. There needs to be a boot page guide copy for new users after they enter, and a guide floating layer for each step. Let users who enter know roughly what kind of community it is and how to participate in content contribution. For community websites or products, you can start filling in content by yourself as a user or by inviting some seed users. 4) Establish a good content supply chain architecture. That is, the system is used to solve the process problems of where the content comes from and where it goes, and to think clearly about what content the user should see after entering the community and into which directory the content he contributes should be divided. How to effectively initialize content? Before the product passes the stability test and is put on the store, conventional promotion methods (including Baidu SEO , Sina Fans Channel , Guangdiantong , and mutual promotion) will not work. At this time, the following methods can be used to acquire the earliest users and use them to generate the core content before the product goes online. The dumbest method is also the most effective way to generate content in the early stages. Don’t expect to implement UGC in the community from the beginning. 1. Community editing. In the very early stages of the product, community editors have two main tasks. On the one hand, they edit content, and on the other hand, they go to various communities to send private messages and post invitations to experts to edit content. For example, Jobs' early resumes needed to be edited by the editor himself or copied from the website (the most feared thing was the editor with a sense of morality who didn't want to copy at all). In addition, editors also need to find relevant resume experts on Douban, Renren, and Sina Weibo to become the core early users of the community. The editorial assessment at this stage not only focuses on the number of resumes, but also the number of invited users. 2. Founder. Since the founder of the product dares to make this product, he must have outstanding features in the field that this product serves, or at least have a certain amount of content accumulated. Before the product is launched, the founder must not only worry about the company's financing or technology, but also provide enough support for the pre-operation of the content. The best support is to edit + supervise personally + invite personally. 3. Entrepreneurial team. Early team members invited their friends to join the community, firstly to allow them to generate content for the community, and secondly to let their friends know what their startup is doing. If we make a product and no more than 10 friends around us are interested in it, either there is a problem with the product market or we are not suitable for making this product. (It is recommended that you plan a team invitation competition, with rewards for those who invite more and punishment of singing a song for those who invite fewer.) 4. Real users. In the early stages, users can be driven to contribute content to the community through interests. If Job Resume sends out a message like this: "Every resume successfully posted on Job Resume (excluding duplicate and unqualified resumes) will be rewarded 5 yuan, and 5 users with the greatest contribution value will be selected each week to receive a reward of 1,000 yuan." How many college students will go crazy to copy their resumes online and send them to Job! Effective operating strategies are based on sufficient understanding of the product's target users. A monetary reward of 5 yuan is attractive enough for college students and just enough for white-collar workers. How to maximize the value of original content? If you cannot classify and edit the content of products that have not been launched well, either the product positioning is unclear or the product has no market in essence. Different presentation rules can be used to create a content-rich community atmosphere and make the most of the content. Doing a good job in content classification planning for the community is a core skill for pre-operation of community content. In the early stages of a product, data is limited, so it is not advisable to divide the content too finely. Instead, 100% of the effort should be used to produce 20% of the core content that 80% of users will find useful. For example, a product that provides combination group purchases should give priority to group purchase information on movies, KTV, and food when conducting pre-operation of group purchase product information, and this information should mainly focus on cities such as Wuhan, Shanghai, and Beijing. The content operation in the second stage is to support a certain goal of the product through content operation in one direction. In addition to content initialization, it can also do content timeliness, content contribution user management, content review management, etc. The initialization of content is to support the product launch goal, and the timeliness of content is to bring node traffic peaks to the product. After the first and second stages of upgrading and fighting monsters in the content direction , when you are able to hold a content direction, you can start to try to operate products in the content direction, similar to the operation of the post reading function of the Tieba client. The requirement at this stage is to use a "surface" operational mindset to manage content operations in multiple directions at the same time, using content as a bridge to connect products and users (or user behaviors), and taking the core indicators of the product as operational goals (such as DAU or transaction volume). Product operations in the content direction are by no means just about posting a few posts, but involve many new and specifically describable capability requirements. 1. Break down the target. Give you a product, tell you the project background and requirements, and you have to come up with a plan based on your own content operation thinking. What proportion of the overall product goal does your content operation work account for? What can you do to achieve this goal? What is the path to do it? Which departments need support? What are the indicators to measure whether these things are done well? 2. Content positioning. Determine user positioning through product positioning, and determine content positioning through user preferences. In addition to doing your own reading and interaction analysis, you can also work with the company’s user experience department to conduct content research. In addition, based on the positioning, has the content update mechanism of the product been confirmed? Is it automatic or manual? Is there an update mechanism and review and release mechanism? 3. Standardization of content. The content of UGC products is created by users, but it needs to be regulated through management and display of high-quality content, thus forming a closed loop of content. For this aspect of work, you can refer to Zhihu or Baidu Encyclopedia to guide users and build scenarios for points rewards and punishments. Zhihu provides a "Zhihu Guide" as a guide for newcomers so that they can quickly understand the community, learn how to operate, and master the rough community content standards. The encyclopedia has turned the new user orientation into a small task like a game, guiding newcomers through videos and texts. 4. Special topic planning. I won’t say much about this, it’s content editing and planning in the traditional sense. Be prepared and build special tools in advance, including special content template tools (if there is no technical schedule, Baidu light application is recommended) and interactive tools such as voting/PK/audio. 5. Content presentation. Products need to display content according to a certain logic, such as latest or hottest. Operations need to provide more distinctive content presentation methods, such as the most interactions, the most likes, tags, etc. 6. Release planning. This is the link that is most easily overlooked. Content operators who have not been involved in promotion may have only done the most basic on-site promotion. The correct release plan should include " app store cooperation, SEO, ASO planning and implementation, and industry public relations." 7. Recommendation system. Periodically select high-quality content and present it to users in various ways. The presentation method is nothing more than active discovery by users and active push and guidance by operators to users. Push or message, notification, is something that many operators will do. If we divide the channels of notification or push, it may include but not limited to the following types: 8. Data analysis. Data is very important. If you are operating a pure content reading function, for entrepreneurs you need to use data to prove your model and then get financing; for business incubation projects, you need to prove the value of this function to the core KPI, that is, the necessity of the content you have created. Data analysis work includes data deployment before release, tracking of key paths, and continuous attention and analysis of data in subsequent operations. Manage content based on analysis results including quantity, update cadence, and product feature optimization. Let’s talk about the three high-level evolutionary directions of content operations, strengthen your friends’ recognition of content operations, transform it into a yearning for it, and work hard on high-level content operations. If you can complete the three stages of content operations mentioned above in a community, you will gain super cool skills that operations in other directions and even product managers do not have - you will become the person in the company who knows the community content best, and can be the first to discover what interesting things happen every day. For example, after completing these three stages of operation in Tieba, you will find out which bar is quarreling with which bar, who did a live broadcast story that refreshed your worldview, what new entertainment gossip is there, or what product-related topics they are talking about? Maybe you think this skill is not impressive enough, but if you can use it to accomplish the following things, it will be enough to help you build a barrier for community content operation capabilities. Because these are big things that are difficult to accomplish without content operations. 1. Branding of content columns: Make regular daily or weekly content into branded columns, such as Hot Dog Talk, Curious Daily, People's Tucao Daily, etc. Content can enhance users’ awareness of product brands and stabilize users’ expectations of the time they spend browsing content. Let me focus on my favorite column "NetEase Relaxing Moment". I don't know the average daily PV, but my colleagues who use the NetEase News client say, "I open the NetEase News client every day to read the daily relaxing moment, and then check out some other things." This column has changed from a daily issue to the current morning and evening newspaper format, and there are also voice broadcast versions in various dialects, which shows that it is very popular. Relaxing Moments is a column specially created by the New Media Center for the NetEase News client. Under the management of Fat Editor, jokes are collected and compiled with pictures and texts. Its advantages are: 1) The production time is exactly the time for rush hour, which is more suitable for reading on the way to and from get off work after caching; 2) The text is short and will not bring reading burden to people; 3) It is humorous and interesting, and it criticizes current social problems. You can quickly and easily learn about the hot topics of the day from this column; When the brand of the content column reaches a certain level, that is, when the user accumulation and article supply are large, you can try to productize the brand, such as the current Douban Moments, Zhihu Daily, and Guokr Selections. 2. Output of high-quality content As a content operator, in addition to active users within the site, you can also output high-quality content outside the site, which is beneficial to both product traffic and content brand. In terms of brand-level output, similar to Zhihu Weekly, Zhihu "Salt", and Baidu Knows Big Data, content is aggregated based on topics and made into e-books or published as paper books. It can also be a business cooperation column output to promote new products. For example, it has settled in Zaker, Toutiao, NetEase News, Baidu Mobile, and UC Browser . Of course, if the resources are strong enough and the content is high-quality enough, it can also be output to television media or newspapers and magazines, and pre-installed on other smart hardware. 3. In addition to the conventional monetization methods of embedded advertising in content, content commercialization can also try IP marketing, content character image peripherals, and column peripherals. Another option is paid reading, and forward and backward charges can be adjusted according to actual conditions. The most exciting thing is to do B2C community e-commerce, transforming from a content community to an e-commerce community, gathering a large number of users through high-quality content, and adding e-commerce modules to the community after discovering the product needs of a batch of users. There are already successful cases of monetization in this direction with valuations of over 100 million, such as Xiaohongshu and SMZDM. Commercializing content is a difficult task for the content itself, and I haven’t figured out how to go about this. We can communicate more. Different products and different stages require different methods. I would like to reiterate that this is for reference only! The only thing that remains the same is that as a content operator, you must always keep learning and be sensitive enough to the content. Content operation has been one of the directions of my operational work for the past two years. I just joined Baidu on this day last year (November 5th), so this article can be regarded as a summary for myself. I hope to help everyone initially master the relevant skills and become a first-line product content operator from scratch. From Beijing to Shanghai, I left Baidu in July and joined Xuecheng Financial. The content of Internet finance is quite different from that of the community. As I accumulate work experience, I will continue to supplement the content operations of this article in the financial industry. Good operations depend on 30% talent and 70% hard work! Your life will never let you down. Those wrong turns, those wrong paths, those tears shed, those drops of sweat, and those scars left behind, all make you unique. APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
>>: Startup App, 4 Cold Start Methods from 0 to 1
Recommend
How to establish a user perspective? Use the 7-step analysis method!
What is the user perspective? This is actually a ...
Quanzhou SEO Training: What aspects should a good website SEO optimization include?
A good website SEO optimization should include th...
Summary of content community product operation methodology
Content operation refers to the complete operatio...
Ideas for building a second type of e-commerce account
After many policy changes, is it still easy to do...
12 tips | Key points you need to know about creating advertising slogans
I won’t accept any gifts this year, and if I do, ...
Toutiao Monetization Academy Course Video on Building Your Money-Making Toutiao Account
The course comes from Toutiao Monetization Academ...
Can I apply for the New Rural Cooperative Medical Scheme if I stop paying social insurance? How to Apply
Can I apply for the New Rural Cooperative Medical...
How to acquire the first batch of seed users when you have no money, no people, and no fame?
In the early stages of a business , when you are ...
Avoid 40 pitfalls in fission activities!
The advent of the community economy has made know...
Xiaohongshu KOL promotion: the secret of note flow limitation!
After writing "Little Red Book KOL Promotion...
The blockchain game "Eden" makes money by moving bricks. If you have time, you can manually move bricks by yourself [Installation tutorial + gameplay tutorial]
The blockchain game "Eden" makes money ...
Real case | Using this method, the conversion rate of user orders increased by 5 times!
Have you ever encountered such a situation? ——Aft...
How to find opportunities with Gun Ge Longdan Liangyinqiang: Four-dimensional review method review method video 26 episodes
How to find opportunities with Gunge Longdan Brig...
Creating a new lean model: Six most systematic aspects of lean operations
Creating a new lean model: Introduction to the si...
How much does it cost to make a shoe and boots mini program in Yueyang?
How much is the quotation for shoe and boot manuf...