Will Apple lock the charts for Christmas? CP Guide Complete Guide!
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There are a lot of things CP can do during the Apple holiday season, and a few things that must be done now. Recently, Apple posted a notice on its official developer website, advising its APP developers to submit new applications and application updates in a timely manner. Apple will suspend the iTunes connection function between December 23 and 27 for technical repairs and upgrades. Does this mean that CP has nothing to do in the AppStore? After consulting some industry insiders with relevant experience, Qinggua Media ASO optimizers learned that there are many things CP can do during the Apple holiday, and there are several things that must be done now. 1. Review of past years In the years when Apple has been on holiday, it locked the charts for the first time on Christmas in 2012, and then locked the charts for the second time in 2014. Although Apple has only locked the charts twice on Christmas Day in recent years, it will be locked again one year after each lock. It is hard to say whether the chart will be locked again this year, but regardless of whether the chart is locked or not, as long as CPs do the following things, they can easily spend this Christmas. 2. Things to note before Christmas From December 23rd to 27th (Pacific Time), Apple will officially be on holiday. The most direct impact will be that the listing, review, and update of apps will be forced to stop. Considering that Christmas and the subsequent New Year holidays are traditionally peak marketing seasons, this impact is significant. According to Apple's general review process, the average time it takes for Apple to review apps submitted by developers is about three weeks for the initial package and one week for the update package. It may be too late to apply for a normal application before the time of publication, but this problem is not unsolvable. In fact, in order to solve the problem of contract delivery before the New Year, various publishers and CPs will more or less use the unsolvable cheat to "apply for expedited delivery" (if CPs do not know how to "apply for expedited delivery", you can come to Qinggua Media, where we have professional optimizers to do it for you). Of course, there must be a lot of applications for expedited processing before the New Year. So how can you get your applications approved more efficiently? Here is a little trick to tell you: fill in "version update contains Christmas content" or "bug handling application for Apple devices" as the reason for the expedited processing. It is conservatively estimated that this reason has helped applications increase their chances of expedited processing by 30%. But in general, considering the current time point, if your product needs to be launched before the New Year, don’t hesitate and submit it for review immediately. 3. Enjoy yourself if you don’t lock the rankings If Apple does not lock the list this year, it will naturally continue to do promotional investment, but the intensity of the investment will be adjusted according to its own brand. After all, after Christmas is New Year's Eve, and after New Year's Eve is the Spring Festival. The most popular festivals of the year are concentrated in these one or two months. According to past data, general e-commerce and gaming products will focus on this period to vigorously promote online and offline activities . Well, I have to remind all CPs here that ASO is a means of intervention that simulates online traffic. Once it comes to major holidays such as Christmas and the Spring Festival, some large manufacturers will vigorously promote offline. At this time, when these real offline traffic enters, many keywords and charts can no longer be maintained at the previous levels. CPs who want to rush to the top of the list must also understand the type of list their products are on and the type of keywords they need to increase in order to rush to the top and maintain the list based on information from channels such as "heat" and current news (usually e-commerce and game keywords and charts need to be increased by thousands to tens of thousands). 4. Things you must do if you lock the rankings If Apple locks the charts this year, then CPs will have to do two things: 1. “ Brushing the rankings ”: Locking the list is a double-edged sword. During the lock period, since the ranking will not change in any way, many high-ranking products can maintain their rankings even if they do not maintain the list, thus saving a large amount of promotion costs and earning a lot of new additions. Normally, we have no way of knowing whether Apple has locked the rankings, but there is a high probability that the rankings will be locked during the annual Apple holidays like Christmas, so many CPs will choose to start rushing to the rankings before the rankings are locked, and then quietly increase their share count once the rankings are locked on Christmas. There is another unknown side of Suobang. It was previously discussed in "Should Suobang do ASO?" 》In the article, it was written that locking the list is a kind of "front-end display" lock, and the Apple database has not stopped accepting data. Therefore, once the binding is untied, many keywords and lists will change drastically within a short period of time, and these changes cannot be achieved in a short period of time (after all, Apple changed the algorithm in December; and strengthened the monitoring of brushing the list). As a result, many CPs naturally stopped promoting their products when they saw that their products were in a high ranking when the list was locked. It took a long time to restore the previous ranking when the binding was untied, and the loss of traffic during this period was naturally not small. At the same time, it should be said that Apple has been increasingly strict in monitoring the rankings recently, and it is hard to say whether Apple will take revenge on products that have been ranked higher before the holidays. 2. “Death scapegoat” Every family has a "scapegoat", but everyone keeps it secret and doesn't talk about it. Specifically, its operation method is to use multiple accounts in the hands of CP to launch applications online at the same time with different names and icons. The end result is that one becomes a special "scapegoat" while the other can survive normally. Such behavior may seem unnecessary in daily life, but it is of great value if it is done to avoid risks during the Christmas holidays. The "scapegoat package" was launched before Apple went on holiday, and then in the early stage of Apple's holiday to lock the charts, a large-scale ranking manipulation campaign was carried out against the "scapegoat package". After a holiday, due to Apple locking the list, “Surrogate Bag” ranked in the top ten. I believe it has accumulated a considerable number of users within a few days. On the first day when Apple returns, the first thing it will target may be your "abnormal application." Therefore, the time for reckoning has come. Under normal circumstances, your app will be removed from the shelves and your account will be banned. But this is not the end of the world. The removal of an app does not mean that it can no longer operate . You simply stopped the new users brought by cheating on the first day of work, but the old users accumulated are still in the application. Therefore, what you need to do at this time is to push the download link of the non-"scapegoat" application to them through announcements, official websites, private messages, etc. In short, in every way you can think of. Ask them to re-download the app. Although this method may not be worth the cost for some large manufacturers' products and has high operating costs, it can indeed produce great results for some small and medium-sized products. It is even possible that the app will reach an operational peak during the period from Christmas to New Year, and combined with a few actions to increase AR PU value during this period, it should not be a problem for CP to "have a good year". But doing so does not mean that there are no risks. This is because once Apple discovers that the account hosting the "scapegoat" app has any connection with the account of the original app, the end result is that both accounts will be blocked and the apps will be removed from the shelves. The last two things I want to say are that if you really intend to make a profit from the "surrogate package", then you should also buy it now, and don't forget to change the icon and name of the surrogate package. V. Conclusion Regardless of whether Apple locks the list this year, Qinggua Media would like to wish all CPs a fruitful year and a Merry Christmas! Mobile application product promotion service: APP promotion service Qinggua Media information flow This article was compiled and published by @吴桐 (Qinggua Media). Please indicate the author information and source when reprinting! |
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