How to operate and promote APP effectively? Share these 4 points!

With the continuous development of the APP industry, developing an APP is only the first step. After that, the APP needs to be operated and promoted . This process requires four steps: attracting new users, retaining users, promoting activation, and generating revenue. An APP is like a "star" that is constantly packaged and invested in. It needs to constantly create "topics" to attract users and be supported by repeated optimization and upgrades and a series of promotional activities. Otherwise, an APP will soon be eliminated by the market. Therefore, after the APP is developed, how to operate and promote it becomes particularly important.

The following are several key points for enterprises to do a good job in APP operation and promotion :

1. What needs to be done for promotion?

First of all, you need to understand: What needs to be done for APP operation and promotion? APP operation and promotion can be understood as: expanding the number of APP users - retaining users - conducting statistical analysis on APP traffic - increasing user activity - achieving revenue; in simple terms: attracting new users - retaining users - promoting activation - generating revenue.

2. Attract new customers

Attracting new users means attracting new users, and the most direct indicator is the number of new users. Users are the source of APP’s life and the co-creators of APP’s value. Only new users can bring new value to APP.

3. Retention

Retention actually reflects a conversion rate, that is, the process of converting initial unstable users into stable users, active users, and loyal users. As the number of users continues to grow, the main task at this stage is to maintain users, reduce user churn, and improve user retention;

1. Retention rate

User retention rate refers to the situation in which new users open the APP in different periods within a certain period of time. The user retention rate can show the attractiveness of the APP to users. It takes long-term persistence to calculate the retention rate. When promoting the APP , you need to pay special attention to data such as next-day retention, three-day retention, seven-day retention, 14-day retention, and 30-day retention. These data can reflect the user loss situation in different periods. By analyzing these data, we can quickly find the reasons for user loss.

2. Several effective ways to improve APP user retention

(1) Channel screening to improve channel conversion quality

(2) Improve the brand awareness of the app

(3) Provide guidance for new APP users

(4) Optimize the performance of the app

4. Promote activity

Activation promotion refers to promoting the activity of APP users. The direct indicator is the number of active users, which are generally divided into daily active users, weekly active users, and monthly active users. After establishing a stable relationship with users, you need to increase user activity. Only active users can create value for the APP. There must be a reason why APP users are less active. It could be that the APP experience is poor, or there could be problems with the APP, etc. In short, we need to find the reasons through scientific data analysis, solve hidden dangers in a timely manner, and improve user activity.

5. Revenue

After the APP has accumulated a group of loyal users and entered the normal operation track, user traffic and commercial value can be converted, and the APP can naturally start to generate revenue and monetize.

(1) When the APP has a large number of users and user activity is high, fees can be collected by introducing various advertisements;

(2) Provide value-added functional services. As long as the APP can create user stickiness, users will naturally develop consumption needs and purchase corresponding value-added products. For example, a membership or monthly card system can be set up in the APP. As long as users become dependent on the APP and want to obtain or enjoy more services, they will consciously convert into paying users.

(3) Conduct e-commerce conversion and realize monetization through the points store;

(4) User data is also valuable.

Source: Tree-climbing pigs