You have an April Fool's Day marketing strategy package, please check it!

April Fools' Day is here again! Are advertisers already worried about how to come up with a great idea to attract everyone's attention and create a big marketing news? Don’t worry, the thoughtful Mei Xiaohua has prepared an April Fool’s Day strategy package for everyone to enjoy.

Here are a few cases to see how major brands do creative marketing on April Fools’ Day!

one. The spoof reversal is the most eye-catching

Keywords : Reversal creativity

In this age where appearance is everything, beauty has undoubtedly become the strongest asset of this century. Various mobile phone brands have focused on the "beautification" function.

On this special day of April Fools' Day, brands made fun of "appearance" in a reverse way.

This creative idea not only attracts consumers' attention with its ever-popular appearance, but also redefines the fun of April Fools' Day in a reverse way. Among them, Hammer and Xiaomi have the best creative performance!

1. Hammer Ugly Camera

Hammer launched an ugly-face camera on April Fools' Day. In an era when beauty cameras are very popular, Hammer chose to launch this ugly camera on April Fool's Day, which is also going against the trend. When you turn on the "ugly mode", the friendship between you and your friends will be overturned with this photo of [letting your teammate down].

Look at our father Jack Ma , has he become the most handsome man in the world?

2. Xiaomi’s “truth revealed”

On April Fools' Day last year, Xiaomi MIUI's official Weibo account released a set of photos, focusing on introducing the "black technology" of the MIUI9 camera, including the "Truth Revealed" mode, "Biased Beauty" mode, "Couple Looks" mode, "Positive Energy Beauty" mode, and "Appearance Map" and so on. The most interesting one is the “Truth Revealed” function, which can show you what you look like after removing makeup. This operation can be said to be the “makeup remover” in the camera.

However, at the end of this set of pictures, Xiaomi confirmed: This is just a joke...

Jokes aside, this kind of spoof and eye-catching idea can definitely be used as a reference for our planning team!

3. Toutiao reverses "your likes"

Toutiao also gained attention in this round of reversal. Usually, Toutiao pushes us what we like to see, but on April Fool's Day, Toutiao, who has mastered the art of reversal, pushed us "what I hate". This is really unexpected and novel.

two. Black technology invasion, the most dazzling

Keywords: Technology is king, multiculturalism

1. Audi

Among the April Fools' Day ideas, what impressed Mei Xiaohua the most was the technology-based "cute products". Although marketing creativity is important, if the product itself has the attributes of an April Fool's Day spoof, then its popularity will surely be a foregone conclusion.

On April Fool's Day, Audi launched the blood-curdling "Emoji Car Lights". Audi engineers have come up with creative ideas and brought the two-dimensional culture into the car body. Audi is no longer just a tough shell and industrial label, but has become a soft and cute "display". The front and rear lights can reflect the owner's mood and gratitude respectively.

Seeing such silly and cute emoticons will cure even the late stage of road rage !

2. Ele.me food delivery dragonfly

Ele.me Research Institute has launched a new product [Food Delivery Bamboo Dragonfly]. On April Fools’ Day, a UFO appeared in the sky above Shanghai—a delivery box! This is an eye-opener for us, the large group of people who order takeout. We give full marks to this wave of technical marketing creativity!

three. Unexpected, novel, and funniest

Keywords: Return to nature

We always care too much about what others think, or we are eager to play various roles in life. On April Fool's Day last year, Wang Sansan, the editor-in-chief of NetEase News , organized a "meaningless" April Fool's Day garden party.

NetEase has opened "Human Fool's Playground" in Beijing, Shanghai and Guangzhou. Through absurd and brainless games , it allows busy young people in big cities to regain pure happiness. Popping bubbles, off-tune concerts, balancing balloons...these seemingly boring games really let everyone let go of themselves and release long-accumulated stress. This wave of marketing activities, which does not seem to have much technical content and connotation, has brought us pure joy.

Advertisers who are worried about April Fools' Day marketing ideas should return to nature and sincerely provide consumers with a joyful and self-releasing experience!

2. Sina Weibo : You are on the hot search list!

Last year on April Fools' Day, Sina Weibo also came up with a new idea. On April Fool's Day, as long as you open Weibo, you will find that you are on the hot search list! When I opened it, it looked quite presentable, with trending searches and Weibo posts. On April Fool's Day, let's get popular together!

After reading the above cases, what lessons can we as advertisers learn from them? Finally, Mei Xiaohua summarized three tips for taking advantage of April Fools' Day:

1. Use multiculturalism to inject activities and attract a wider range of people

In this era where mainstream culture and subculture coexist, everyone has different tastes and interests, and everyone has his or her own compass in his or her heart. Injecting multiculturalism into marketing creativity can not only attract different types of people, but also unexpectedly overcome consumers' aesthetic defenses.

2. Start from the heart of consumers and provide their real emotional needs

As marketers , we can also impress others with our innocent hearts. In the above text, NetEase News's activities start from the inner emotions of the experiencers. If you feel stressed, we will have fun together and give yourself a day without reservation. More sincerity, less routine. Consumers will also be able to feel the warm hearts of us marketers.

3. Understand the trend and don’t follow the crowd. Find the tone that suits you among the popular ones.

In today's marketing creativity, it is not uncommon to take advantage of the popularity of others, but what is difficult to achieve is the adaptability of brand tone and marketing activities. Advertisers must not blindly follow the trend to catch the attention of others. Marketing activities should still start from their own brand attributes and audiences. Only in this way can everyone appreciate the brand concept conveyed behind the creativity!

After reading this, have you gained some ideas for your April Fools’ Day marketing?

This article was compiled and published by @梅花网(Qinggua Media) when reprinted. Please indicate the author information and source!

Product promotion services: APP promotion services, advertising platform, Longyou Games