How to operate single product on Douyin!

How can I find opportunities in Tik Tok’s niche categories like others?

So, today I will share with you four ways to find opportunities in vertical segmented categories on TikTok.

This is the ability to draw inferences from one example. Once you have mastered this method, it will be easier for you to think about opportunities in your industry.

01 Split positioning method

This method is relatively simple and is also the most easily overlooked.

For example, if you want the education industry, then the education industry can be divided into many categories.

Regarding school age, you can create accounts for preschool, elementary and middle school, high school, college, adults, and senior college.

You can create accounts around subjects such as English, mathematics, art, martial arts, and computers.

The tools can be used to publish educational books as well as software used by students, teachers and educational institutions.

What about around educators? Is there any teacher qualification certificate training?

We call this the splitting method. Based on the industry you are in, list various dimensions and then reposition yourself to find the entry point.

Let me give you two more examples of the most common Tik Tok categories. Many people want to get into this market, but how do you find the entry point based on the splitting method?

1. Food Account

From the perspective of food content, we can do food teaching, food restaurant exploration, food life, traditional food restoration, food evaluation, etc.

From the perspective of food characters, it can be a five-star chef, a celebrity’s private chef, a rural housewife, a girl next door, a Northeastern uncle, or a combination of old and young.

In terms of food style, you can make street snacks, visit star-rated hotels, teach recipes in the form of PPT, or eat and drink for free in the city or the countryside.

By the way, let’s learn two more subdivision numbers. I think everyone likes to eat pasta.

There is an account that only shares pasta-related instructional videos, teaching you how to make noodles, buns, dumplings, etc.

There is another account that is more specialized, only sharing how to make buns. Hundreds of videos have been shot, teaching mothers how to make buns of various shapes every day.

2. Clothing account

Apparel makes up half of the e-commerce industry, and this is also true on Douyin.

From the perspective of the target audience, you can create Douyin clothing accounts for infants, toddlers, primary and secondary school students, young people, middle-aged people, and the elderly.

In terms of style, we can do retro, Western, fashionable, Korean, and we can also do large-size accounts.

In terms of usage, you can create a clothing account in the fields of running, hiking, swimming, yoga, dancing, martial arts, cycling, evening parties, and team building.

In addition, you can find opportunities for single-category accounts in many niche areas by looking at the form of clothing display, model selection, product package pricing, etc.

02 Category Positioning Method

Many fans said that this kind of classification search requires certain experience, which I am not particularly good at.

The village chief is here to share an extremely fool-proof classification method to help you find subcategories and products quickly and accurately.

You can open your frequently used shopping app or PC website, and there is a category entrance on these platforms.

Just go through this category menu, find the area that interests you, and filter them one by one.

Generally, these platforms are subdivided into three levels of categories. When you upload products on platforms such as Taobao, you will also be asked to fill in the category to which the product belongs. This is also a method.

So once it’s classified into the third-level category, is it impossible to dig deeper?

Of course not. You can also further subdivide it based on the products displayed, functions, prices, flavors, origins, packaging, and brands.

For example, the village chief has seen two Douyin accounts, one that only sells one type of noodles, and the other that only sells bucket noodles.

The product blue ocean found through such segmentation is the rhythm of making money quietly.

03 Combined positioning method

Yesterday we were sharing a project model for stationery engraving, which is a typical combination method of finding a blue ocean project for vertical products.

Combining laser engraving with pencils, rulers, pencil cases and other products creates a unique customized stationery category.

We also mentioned that the same principle applies to keychain combinations. When everyone is selling ordinary nail clippers, you combine nail clippers + ear spoon + flashlight + bottle opener into a multifunctional and fashionable keychain.

There are two directions for finding opportunities in Douyin vertical categories using the normal combination method:

1. Technology + product: such as engraving + stationery, drone + travel, special shape + lighter, which creates novelty in account and product positioning.
2. Crowd + product: For example, in the catering industry, product combinations such as beauty + cooking, beauty + basketball, and beauty + take-out will create a contrast and attract everyone's attention.

04 Scene Positioning Method

Let me first ask a question and let’s think about it.

If you want to create an account for daily household items, what paths do you think there are?

The village chief would like to remind everyone that we divide our home into various scene units, such as kitchen, living room, bathroom, children's room, couple's room, study, garage, front and back yards. Can we create an independent daily home category account for each scene?

For example, there are dozens of daily necessities in the kitchen, right?

Some time ago, I shared a very interesting case in the Shili Village paid community. Today, I will briefly share it with you.

If you were asked to sell home appliances and digital products, what kind of account would you create?

The blogger I know created a Douyin account that focuses on sharing home appliances and digital products on the desk.

To be honest, this angle is very tricky, but there are many products derived from this angle.

Around our desks, we can recommend desktop computers, notebooks, stands, tables, speakers, calendars, data cables, monitors, fans, small desk lamps, alarm clocks, shelves, trash cans, etc.

This is an account that focuses on sharing desktop products, with sales exceeding 300,000 copies.

So, many times it is not that we have no opportunities, nor that users have no consumption needs.

It’s just a matter of whether we have found a good entry point and can do marketing in a way that interests users.

I hope that the four methods shared today can help you provide some ideas when positioning single products or categories.