How to promote advertising on Kuaishou? How much does it cost to promote on Kuaishou?

1. How effective is Kuaishou advertising ?

Everyone wants to know how effective advertising is on Kuaishou. First of all, you need to know what are the advantages of Kuaishou advertising? If you understand the advantages of advertising, you will know how effective advertising is. The advantages of Kuaishou advertising are as follows:

1. Large user base

Kuaishou has a large number of users and 70% of them are young users born after 1995. These users not only have a strong ability to accept new things, but also have a high level of Internet knowledge. Although they have a good consumption concept, they are still easily influenced by advertisements.

2. Many user tags

The label attributes of Kuaishou ads are rich and clear, including common label attributes such as gender, age, region, and interests. They can help advertisers clearly target the attributes of the crowd when placing ads, and deliver the ads to the target users as much as possible.

3. Pay by results

The payment method of Kuaishou advertising is slightly different from that of Toutiao and Douyin. It pays according to the click effect or viewing effect of the advertisement. No fee will be deducted for just display, so every penny of Kuaishou advertising fee can be put to good use and avoid waste.

The advantages of Kuaishou advertising are very obvious. Whether it is promoting products or increasing brand awareness, the effects are very good. Of course, if Kuaishou advertising wants to achieve good conversion effects, the target audience of the advertiser’s own advertisement must be highly consistent with the user group of the Kuaishou platform.

What is the price for Kuaishou advertising promotion ? What is Kuaishou’s advertising charging model? How much does Kuaishou advertising promotion cost? How much does it cost to promote Kuaishou information flow? Advertisers who want to place Kuaishou ads will want to know the Kuaishou ad quotation. We hope the following introduction will be helpful to your Kuaishou ad placement.

Kuaishou advertising advantages: Kuaishou is one of the few short video communities in China, with a large number of regular and active users, wide advertising resources and wide advertising coverage, but low advertising costs, and advertisers are highly satisfied with their advertising investment.

1. A large number of active users, with 50 million active users per day, providing enough audiences for advertising exposure;

2. There are many young users in the user group. More than 87% of Kuaishou users are born after 1990, and they are the advertising audience; Kuaishou advertising shows that Kuaishou is one of the few short video communities in China, with a large number of regular and active users, a wide range of advertising resources and a wide advertising coverage, but low advertising costs, and advertisers are highly satisfied with their advertising investment.

2. Kuaishou advertising promotion charging standards:

1. Bidding method: Bidding is conducted in an auction-based manner. It is a form of online advertising that pays according to the advertising effect. The higher the price, the higher the chance of being displayed.

2. CPC click deduction: starting from 0.1 yuan for Android and 0.2 yuan for iOS, charged by clicking on the video cover (repeated clicks within 20 minutes will only be charged once)

3. Charged by CPM: starting from 15 yuan for Android and 20 yuan for iOS, based on 1,000 video impressions

3. Kuaishou advertising promotion process:

1. Opening an account: Provide business license and other relevant qualifications.

2. Account pre-charge: Recharge first and then consume, so after the advertiser opens an account, he must deposit 10,000 yuan in advance as a support for later advertising consumption.

3. Set the budget and select the region and population to promote to.

Attached is the billing method of Kuaishou promotion advertising

Kuaishou advertising platform provides two billing modes: CPM and CPC, and provides different target options with exposure number, click number, behavioral click number, download completion number (exclusive for Android download advertisers), and activation number (exclusive for advertisers who send back activation data) as optimization goals.

To place Kuaishou advertisements, please contact Qinggua Media official