APP offline promotion and operation strategy!

Someone will definitely ask, APP is an online product for mobile phones, how does APP operate offline. Personally, I believe that as long as there are people gathering, there will be operations, and the APP can also accumulate some customers through offline operations. Offline operation methods can be divided into the following three categories:

Category 1: Using offline store operations

Different products require different store channels. If we sell porridge, we can cooperate with 711, porridge shops, and breakfast shops, and negotiate with the store owners or bosses to promote the APP QR code in the most conspicuous places in the store, such as on the store walls, on napkin boxes, on napkins, and even on the packaging of users' chewing gum or mints after meals. In order to attract customers to download, we will attach promotional slogans. However, we must remind you not to post or distribute advertisements randomly on the streets. Not only will you be punished by the urban management, but it will also lower the level of your product in the minds of users and affect the product image.

The second category: using offline media operations

If the product is promoted offline in the early stage, such as media advertisements on buses, bus stops, community light boxes, elevators, high-speed railways, fences, subways, etc., the APP or WeChat QR code can be printed. Considering the inconvenience of APP downloading and the memory usage, it is generally accompanied by attractive slogans to guide users to download the APP. (For example, it could be written as: first download, enjoy free order), but we decide the free order rules, for example, we can set it as: after a user downloads the APP and purchases a product for the first time, we will give the user an online product voucher of equal value for free, and the user can enjoy a discount the next time he purchases a product of equal value. We will talk about how to set the discount rules specifically to encourage users to make cyclical purchases later.

The third category: using ground marketing operations

We can place a table, a display stand, multiple gifts, etc. next to the entrance of the cooperative store or next to the charity event after negotiating with the boss or store owner to attract users to download our APP. We can also try the above-mentioned free-bill model, or the free tasting + full-discount model to attract users to buy again. However, we must remind you that we should adapt to local conditions, because some places do not allow promotional activities at the door.

Category 4: Community promotion app application

This app promotion method is suitable for some mobile app applications related to schools, or some app applications targeting teachers and students. For example, if a club holds an event, such as ticket grabbing, registration, voting, etc., these can be used to cooperate to increase fans. At the same time, providing technical support yourself also makes things convenient for others. Of course, this requires the accumulation of relationships on a daily basis. There are also notifications from on-campus clubs, such as cooperating with the management of part-time jobs to promote the part-time module, and volunteers in charge of lost and found to promote the lost and found module.

Category 5: Mobile phone manufacturer promotion

When we buy a mobile phone, we will find that there are many apps pre-installed in the phone. For users with relatively small mobile phone memory, they really have no power to complain. Therefore, it is best to choose mid-to-high-end mobile phones with larger memory for pre-installed apps, otherwise it will easily lead to users uninstalling them.

Therefore, when promoting through mobile phone manufacturers, you also need to pay attention to the following points:

First of all, you can pre-install some tool apps. These tool apps are what users want. After the mobile phone is pre-installed, it can also save users the trouble of installing them themselves. Secondly, young users are more interested in personalization, and they may not like the pre-installed apps on their phones. However, for older users, they are reluctant to change their phones casually and are less receptive to new things, so user loyalty is relatively high. Finally, the promotion cost of pre-installed apps on mobile phones is high and has a certain time limit. After the App is pre-installed on a mobile phone, it is generally necessary to pay the full amount at one time. However, it will take some time for the mobile phone to be sold, so there is still a certain time gap between the pre-installation of the mobile phone and the user's use.

Category 6: Operator Channel Promotion

It is mainly promoted through the three major operators, China Mobile, China Unicom and China Telecom , and the App is pre-installed in the operator stores with the help of the huge user base of these three telecom operators.