How to mine long-tail keywords for a website? The secret to doubling your website traffic!

People who are now engaged in search marketing are busy exploring long-tail words and covering the rankings of long-tail words. This article tells you a more comprehensive method of long-tail word mining. These are methods accumulated after years of working in Internet marketing. Today, Dongguan SEO Feng Chao will share them with you.

How to mine long-tail keywords for a website? The secret to doubling your website traffic!

Before learning how to mine long-tail words, ask yourself: "Why do you want to mine long-tail words? What is the purpose of mining long-tail words?"

In fact, when building a brand or a website, you should not only plan the main keywords, but also pay attention to the layout of long-tail words. Everyone should have heard of the "80/20 rule". What I want to talk about here is the "Long Tail Theory" that subverts the 80/20 rule. As shown in the following figure:

The head contains the main keywords that bring the highest traffic, while the tail contains some long-tail keywords, which can bring gradually less traffic. Although the gap is huge, 80% of the words belong to the tail, and the sum of their tail traffic is enough to match and exceed the head traffic. Also, because of the fierce competition among the primary and secondary 20%, it is difficult to rank, and the traffic is less if you rank at the back. And 80% of long-tail keywords can bring major traffic to companies.

Why long tail keywords?

The competition for main keywords is fierce, it is difficult to optimize, and the cost of main keyword placement is high. A large number of long-tail words can bring considerable traffic. It is easier than main keyword optimization. Accurate long-tail words have very high conversion rates.

Let’s talk about the methods and techniques for mining long-tail keywords, ranked in no particular order.

Manual keyword mining

1. Use the drop-down box to search related items.

2. Analyze the keywords of the first three pages of the website.

3. Demand-related keywords can be found on platforms such as Taobao and Tokyo.

4. You can use the vocabulary.

5. Tools for keyword mining

Software category: God of War, Golden Flower. (There are many online and offline long-tail keyword mining tools on the market)

Online categories: vocabulary, 5118, Aizhan, webmaster tools, etc.

Website traffic statistics tools

For example, cnzz statistics, Baidu statistics and so on. SEO can use traffic statistics tools to obtain the desired information and expand long-tail words. Because it is possible to count the keywords that customers searched for when entering the website. With long-term accumulation, you will know which words are most suitable for conversion.

6. Baidu promotion

Register a Baidu promotion account. Look for Keyword Planner in Keyword Promotion. There will be many high-quality words for you to choose from, which is very practical. The effect is shown in the figure below:

7. Baidu Index related graph

Search keywords in Baidu Index and take a look at the related words recommended in the related graph.

8. When you type a phrase in the Baidu drop-down box , there are many prompts in the drop-down list. These prompts are all related long-tail keywords, and Baidu sets them based on user behavior.

9. Baidu Knows (question-and-answer platform)

Baidu knows that the questions raised by users are all what they care about and what they need. Therefore, based on your own keywords and industry, you can go to question-and-answer platforms such as Baidu Knows to find out more.

Supplementary description text
Regional long-tail keyword expansion (you can add the region to the keyword.)
Add brand words (You can add brand words to keywords.)
Add qualifiers and adjectives (such as: how, what, good, reviews, pictures, videos, etc.)
Root Replacement
Add time
Add abbreviations, typos, synonyms

If you use the above method and have found a batch of words, remember to perform keyword screening.

How to filter keywords?
Not related to business
High competition or no traffic
Remove duplicate words
Prohibited words cannot be used
After screening, you can start planning to cover long-tail keywords.