Hot marketing promotion calendar for the second half of 2019!

After a busy June

The second half of 2019

Also came slowly

If you are still worried

don’t worry

Uncle is ready for you.

PR calendar for the second half of 2019

Try to avoid missing any hot spots

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July

Keywords: midsummer, heat, founding of the Party

Relatively speaking, there are fewer nodes that can be leveraged in July, mainly three: Party Founding Day, Lesser Heat and Greater Heat.

On the Party Founding Day, brands can use H5 and posters to review history and look forward to the future;

Since Lesser Heat and Greater Heat are both hot solar terms, brands can show creativity based on the climatic characteristics and customs of the solar terms.

(Especially home appliance brands such as refrigerators and air conditioners)

Case: McDonald’s – Great Heat

August

Keywords: Founding of an Army, Love, Heat

There are also three main nodes in August: Army Day, Chinese Valentine's Day and Beginning of Autumn.

The Army Day, like the Party Day, can be celebrated with H5 games and dynamic videos to remember the history and look forward to the future.

Qixi Festival is the traditional Chinese Valentine's Day, and brands can "show affection" in various ways on this day;

The Beginning of Autumn symbolizes the arrival of autumn. As a major solar term, it is safer for brands to take advantage of climate change.

Case: Telunsu - Chinese Valentine's Day

September

Keywords: start of school, gratitude, reunion

The main nodes in September have become four: the start of the school year, Teachers' Day, Mid-Autumn Festival and Autumnal Equinox.

As we bid farewell to the graduation season and usher in the new school season, brands (especially stationery brands) can leverage the theme that the start of school is a new beginning.

On Teachers' Day, brands can take advantage of the opportunity by thanking and praising teachers;

The Mid-Autumn Festival is themed around reunion, creating an atmosphere of flowers and a full moon;

During the Autumnal Equinox, brands mainly leverage the opportunity to highlight the cool and refreshing weather in autumn.

Case: Durex-Mid-Autumn Festival

October

Keywords: patriotism, autumn, travel

There is a major milestone at the beginning of October - National Day. In addition, the main nodes for taking advantage of the situation include: Double Ninth Festival, Cold Dew, and Frost Descent.

Happy 7 days of National Day, happy every day! The two main directions of brand leveraging are praising the motherland and traveling abroad;

During the Double Ninth Festival, brands can leverage the themes of climbing heights and longevity;

Cold Dew and Frost Descent are mainly autumn solar terms. Brands can start from climate change and remind people to dress appropriately when traveling.

Case: Dulux - National Day

November

Keywords: trick or treat, winter, gratitude

November is the main battlefield for brands to leverage momentum, and the main leverage points include: Halloween, Double Eleven/Singles Day, Light Snow, and Thanksgiving.

Halloween is mainly about trick-or-treating and pranks, so brands can take advantage of this to go for a cheerful approach;

Double Eleven is a carnival for e-commerce and loneliness for single people. Brands can leverage this momentum by joining forces with e-commerce platforms, or by being independent and beautiful, to comfort singles;

Light snow represents the arrival of cold winter, so it is more appropriate for brands to take advantage of this opportunity to pay attention to daily life and keep warm;

Thanksgiving, as the name suggests, is a day for brands to express gratitude. Giving thanks to relatives, friends, teachers and elders, or even collaborating with other brands to express gratitude to each other are all good choices.

Case: Antai-Thanksgiving

December

Keywords: severe cold, Christmas, New Year's Eve

December is the last month of 2019. Brands can take advantage of the following periods: heavy snow, Christmas Eve/Christmas, and New Year's Eve.

For heavy snow, the brand’s leverage can be similar to that for light snow, after all, the characteristics of the solar terms are similar; Christmas Eve/Christmas is the biggest leverage node in December.

The brand revolves around peace and happiness, and uses TVC, creative posters and heartfelt copywriting to leverage the brand's influence.

New Year’s Eve plays a connecting role, and brands can leverage this opportunity mainly by welcoming the New Year and creating a new atmosphere.

Case: Durex-Christmas

After finishing

The uncle counted

The key points for each month in the second half of the year

All within the range of 3-4

all in all

Second half of 2019

Let's

Get rich by being addicted to work

Author: Social Marketing (ID: social_marketing)

Source: SocialMarketing