1. Definition of Campus Channel When developing market channels on campus, most Internet companies will appoint outstanding college students as campus ambassadors to help the company conduct online and offline promotions on campus, carry out related brand activities, and sometimes ask them to achieve certain sales targets. Common campus channels include Tencent Weibo, Tencent Weishi, Tencent App Store , Sina Weibo , Baidu Client, Baidu Map, Lenovo Eggplant Quick Transfer, Dell Class Representative, ASUS Master Student, Lefeng, Coolhua, Kingsoft WPS, Renren, Tuan800, Youyou, Microsoft, etc., with rich variety, large quantity and wide coverage. Why should we open up campus channels? 1. The vast market temptation of universities: With the reform and popularization of education, the increase in the number of colleges and universities and the expansion of enrollment, there are more and more college students, and the college student market is getting broader and broader. Using college students to drive the college student market is the only way for the market economy. 2. Abundant human resources in universities: College students have to work part-time while studying, so they have less time and fewer choices. Campus ambassador, a part-time job with a relaxed working atmosphere, flexible working hours, self-determined work tasks, and more pay for more work, is indeed the best choice for college students. Therefore, it is easier for companies and enterprises to recruit them. 3. Relatively low cost: Since the remuneration is based on the amount of work, companies are willing to pay a considerable amount of money to recruit students who work seriously and hard. Companies do not need to pay students who like to joke around and do their job, and they can also have an additional audience. Therefore, campus ambassadors are of great benefit to companies. Three campus channels that everyone understands Campus channels should be viewed like enterprises. Once we treat campus channels at this level, campus channel management will be full of fun, challenges and value. If you are pursuing your dreams, especially if you are committed to entrepreneurship or the corporate field, and have a simulated environment to try and train, the campus channel is the best platform. We can assume that: the campus channel is the company, the team members are employees, the managers are the bosses, the backbones are the managers, the projects are the products, the participants are the customers, the campus is the market, the harvest is the profit, eating, drinking and having fun are the welfare, shaping the new university culture is the social responsibility, and it is guided by value creation. Many campus channels do not just execute procedures without producing any value, but actually bring good benefits to the company. The campus channels are full of fun and the stage is broad. University is so colorful because of the campus channels. If we just treat it like children playing house, wouldn’t our university life be too regrettable? Classification of the four campus channels 1. APP promotion : 2. Brand promotion: 3. Sales 4. APP+sales: 5. Product promotion + sales: 6. Product experience: Definition of Campus Ambassador The first definition: Campus ambassador refers to the spokesperson of a company on campus. They organize a series of activities on campus to introduce the company to college students, assist the company in conducting campus recruitment , jointly enhance the company's brand awareness on campus, and help the company understand the needs of campus job seekers. They are the organizers and communicators of the company on campus. The job responsibilities of campus ambassadors vary from company to company, but most campus ambassadors’ job responsibilities generally include the following elements: 1. Promote the company to students in school through various means;
2. Guide students to participate in corporate activities or businesses;
3. Collect relevant demand information and put forward reasonable suggestions;
4. Assist enterprises in smoothly carrying out campus recruitment activities.
The second definition: By establishing a team and using a team approach to plan and promote corporate products in the campus market , the market can be expanded for corporate products. Those who pay attention to the development of SNS (Social Networking Services) are probably very familiar with the name Campus Ambassador. Because many people know that the leader of SNS, Xiaonei.com, once used the advanced model of campus ambassadors to expand its market across the country. It can be said that the campus ambassador model was first created by Wang Xing, the founder of Xiaonei.com and now the founder of Meituan.com. The essence of a campus ambassador is the role of a campus agent, which is equivalent to a part-time staff member arranged by the company in each school. Mainly responsible for the promotion of the website and timely feedback of user information. However, the word "ambassador" is more humane than "agent". What can the six campus ambassadors gain? 1. Salary: Salaries vary according to ability, but they are all guaranteed. 2. Gifts: used as rewards or activities. 3. Internship certificate: excellent performance meets certain standards. 4. Promotion opportunities: Campus Ambassador - Provincial Manager - Regional Manager - National Manager
5. Training opportunities: opportunities to participate in the company's professional system training and visits, as well as internships in the company after graduation
6. Team management experience: Get in touch with the workplace in advance, learn the details and some ways of doing things, and more importantly, build connections and make more friends with channel elites.
Seven common promotional methods used by campus ambassadors 1. Basic means: brochures, posters, flyers, cards, building numbers, calendars, class schedules, rulers, friendly reminders, etc., these belong to infrastructure construction. The building number is used to remind everyone which floor they are on. Friendly reminders are generally: "Please keep quiet, do not disturb during lunch break, protect the environment, etc." 2. Planning activities: For example, the campus network once successfully planned an activity to provide free chartered buses to take students to the train station. Another example is that some SNS websites organize entertainment activities, charity activities, etc. on university campuses. 3. Sponsored events: Unlike planned events, sponsored events are not held by the parties themselves. The general format is: "**.com wishes the ***** event a great success." 4. Online promotion: for example, through school forums, Baidu Tieba, QQ group messages, etc. 5. Soft article promotion: Every school has its own magazines, newspapers, online media, etc. In order to give the website more publicity opportunities, campus ambassadors usually choose to write some soft articles and publish them in relevant media. 6. Class speeches: Although it is tiring to give speeches in one class after another, the effect is often very good. First, the benefits are wide-ranging and direct. 7. Administrative means: Some campus ambassadors have extensive connections in the school, or they themselves are key cadres of the Youth League Committee, Student Union, or community groups, so they use administrative means to force others to register. 8. Word-of-mouth publicity: Mention the website whenever you meet someone. For example, some campus ambassadors often promote the website when they present slides at important meetings or speeches. 9. Hype and publicity: Campus ambassadors, if they have the means, often like to create hype events under certain conditions. Such situations are often marked by events. 10. Promotional methods: giving gifts upon registration, or getting discounts upon registration. Many people know that Xiaonei.com initially acquired its users in exchange for chicken legs and Coke. 11. Banner promotion: Not every campus ambassador has the connections to hang banners, but many people still use this method. The main reason is that banners often have a great publicity effect, especially banners hung on main roads, which can attract the attention of the crowd. 12. Campus commuter bus promotion: Larger schools often have special commuter buses or school buses, which are mainly used by students to go to and from classes. Advertising on car bodies often produces good results. Because the commuter bus runs through the school every day. 13. Attention-grabbing publicity: For example, the school network has special T-shirts, and people wearing school network clothing can often be seen walking around the campus. Due to the special nature of the clothing, it is easy to attract people's attention. 14. Internet cafe promotion: 51.COM is considered to be the most successful case of promotion in Internet cafes. However, campus SNS can often achieve good results in Internet cafes. Common means include posters, making temporary computer cards, friendly reminders, computer numbers, setting as browser homepage, etc. 15. Other special measures: (1) Insert bookmarks in the library magazine room. The magazine room in the library is usually very popular. Inserting an exquisite bookmark can often have a good effect. (2) The school shows movies on weekends and inserts FLASH promotional videos in the middle of the movies. This method has wide-ranging benefits and is very stimulating. (3) Develop departmental ambassadors. Each campus ambassador has college ambassadors and department ambassadors under him. This method is very practical. (4) When the school holds reports, speeches, or large-scale events, a beautiful advertisement is placed on each table before the event begins. Usually, in this environment, everyone has more time. (5) Before the school cafeteria opens for dining, a small advertisement is placed so that everyone has something to read while taking a break after dinner. (6) Blackboard propaganda: write propaganda slogans on the classroom blackboard.
1. The circle of friends method is mainly to promote to your friends, such as roommates, classmates, etc. According to the specific requirements of the promotion, they will not mind installing an application; you can also ask friends to help recommend it to friends. If the app is very beneficial, you can promote it through word of mouth, for example: "I am using free wifi." 2. Sweep the building Building tour means introducing each dormitory in the dormitory building. This method is a bit tiring and it is easy to be turned off. If you have good interpersonal skills, this method can achieve good results. For example, two people divide the work, one person holds the QR code image (the QR code link exclusive to your school, generated in the grass QR code) and the other one conducts promotion and introduction, and the classmates scan the QR code. This method is quick and effective. Generally, one person can do 50 in one hour.
3. Community promotion
Cooperating with a society can provide certain benefits to the society (depending on the situation) to encourage the installation of the society's personnel. This method is more suitable for cooperating with some large communities and can achieve good results.
4. Forum
Now all major mobile phone forums (for example: Android Forum, Anzhi Forum) have software sharing areas, and you can send software to the forum, but the forums have certain permission settings. Therefore, you must first reply in the forum or complete certain tasks, and then share after reaching a certain level of authority. This method is more suitable for long-term investment and has a large number of personnel. You can also promote it on Baidu Tieba, but it is easy to be blocked by Baidu, so you need to have certain methods and concealment to promote it on Tieba.
5. Group resources
Just post promotional links in each group. This method is not recommended and the benefits are minimal…
6. Landing
Set up a stall in the school and hold some interesting activities and gifts to attract people. Use publicity stands in crowded places, such as cafeterias and entrances and exits to schools, and use appropriate location displays with promotional interactions such as lucky draws and small gift giveaways.
7. QR code
You can promote through QR codes, use posters, or cooperate with stores. For example, you can post QR codes in milk tea shops, and you can get certain discounts by scanning the QR code and installing the app.
8. Pay appropriate attention to students’ part-time jobs
Nowadays, most college students like to do part-time jobs outside school such as distributing flyers, promotions, etiquette models, etc. When promoting the APP offline , you can tell students to join the part-time job group of your school. Under the condition that you set up the part-time job group, students download and use the APP. We will send appropriate part-time job information in the QQ group every day every week to grasp the students' psychological needs. The part-time job information is provided free of charge. As for finding part-time job information, you can search through major part-time job websites such as 58 Baixing 1010 and Wuhan University Students Part-time Job Information Network. While increasing your popularity on campus, we will allow students to fully understand and better use our APP and even share and promote it for us.
9. Online Mode
QQ group: Everyone has their own class QQ group, club QQ group, or other QQ groups in their respective schools. Everyone should start by promoting it in the groups around them, and send a picture of their school’s dedicated QR code to the group for everyone to scan. Introducing the corresponding product features during your spare time when surfing the Internet, such publicity will have a certain effect.
Online video hype: Everyone collects their own hype materials, and the text and pictures in the video can attract attention and gain attention.
Lucky draw interaction: Download lucky draws are held online on Weibo, QQ groups, Renren, etc. This online and offline interactive model increases exposure and download usage.
10. Build your own WeChat PR platform
At present, WeChat marketing and WeChat promotion have certain effects, and you can establish your own WeChat public platform, such as the Campus APP Alliance Wuhan. The concept conveyed is: to promote, introduce and share high-quality mobile APP applications, regularly hold online downloads on the WeChat platform, offline promotional activities such as positive feedback, and effectively increase the number of fans. As for the increase in the number of fans, it also depends on how to grasp the psychology of students. For example, by joining the Campus APP Alliance, you can obtain relevant entertainment performance information, exam review materials sharing, part-time job information sharing both inside and outside the school, etc.
9. How to build campus channels Part One - System Framework Management 1. Foundation: Building an organizational framework: The beginning of a channel development is just based on an entrepreneurial expectation. In the actual implementation, the entrepreneurial expectation can arouse temporary passion, but it still needs to return to calm. A framework is needed to consolidate the foundation and gradually develop in peace. A team is like a seed thrown into the soil. It needs to grow into a towering tree, form its own climate and ecology, for the team to be successful. Campus channels are actually all about team spirit. The direction must be ahead of the times, and specific operational strategies can be explored slowly. The first is the establishment of concepts and models. This is the soft power of the team. If all existing teams are disbanded, whether they can be re-established based on the concepts and models is the indicator of their maturity. With this, we can face any difficulties calmly. Even if there is only one person left, the campus channel can still quickly build a high-quality team. The second is cultural construction. The culture of the campus channel needs to be combined with the overall environment of practice and execution. The necessity of culture is that it can nourish our hearts, make us stronger, and make the team cohesive. The third is necessary documents such as the charter. He is the window through which members understand us. The main ideas should be summarized in the charter, and the conceptual models should be included in it, what to do, why to do it, and how to do it can all be displayed. The fourth is the establishment of the system. The system needs to be implemented in reference to culture, and the system is the embodiment of culture. The establishment of responsible persons for various functions, work processes, decision-making mechanisms, information flows, channel rules, reward systems, etc. 2. Internal management: Build a fighting team: When it comes to team building, even if the team has no foundation, including concepts and models, it can still be rebuilt based on these people and implement projects, which shows that the organization is strong. Only with such team strength can we continuously create new space and implement new strategies. First, you need to find people who share the same vision and goals: values, culture, and interests. That means finding the right person.
Second, you need to find people who have the right abilities and are able to commit , taking into account their skills, awareness, and potential. That means we need active partners.
Third, we must insist on diversified recruitment of members . The channels set up in schools need to take into account region, gender, grade, college, interests, and experience. An organization needs to build diversity on common ground. Unitization can lead to many disadvantages, such as inertia, indifference, and stereotypes. The establishment of diversity is also the charm of the team. It can attract more powerful people to join, and the excellent team culture will naturally form and continue to be enriched.
Fourth, backbones are the key to execution , and the development of a team must first build the core. Generally speaking, the core team should have 9-15 people.
Fifth, a team needs a combination of various roles . Some act as diplomats and like to socialize, some are wise men who can only give advice, some are perfectionists who always find fault, some are promoters who clamor for things to be done, some are coordinators who come out to resolve differences, some are doers who work silently, some are supervisors who watch from the sidelines, and some are leaders who hold the flag tightly. Generally, everyone has several roles.
Sixth, appropriate competitive factors can ensure team vitality , but motivation is needed at all times, and a certain level of personnel mobility should be maintained appropriately.
Seventh, the construction of a learning organization can use channels to build a second classroom and serve as a transit station for entering society. Every campus channel must allow team members to gain things, learn things, and create new value. This is the prerequisite for considering any project - don't produce shoddy products.
Eighth, efficient work standards are equivalent to the efficiency that companies talk about. All channels will go through an awkward period in the early stages of talking but not doing, which will cause team morale to be low. The root cause is dependence on the collective.
Ninth, we should pay attention to strengthening team cohesion during leisure activities . Only during leisure activities can there be fun, and the team can get along like friends and form a home-like atmosphere. Work can lead to boredom, and passion is short-term. Long-lasting enthusiasm is needed, and developing feelings for the team is key. Take advantage of every weekend, every month, every year, every holiday, and every festival.
Tenth, conference management . Campus channels cannot do without conferences, and a good conference will lead to a good team. First of all, the necessity of the meeting must be clear. Secondly, for necessary weekly meetings, a meeting theme must be determined in advance and only directly related personnel should be invited. The fewer people the better, core personnel are preferred. If there are more people, a non-argumentative brainstorming session or group discussion can be conducted. Furthermore, it is best to communicate with 2-3 core members in advance before the meeting to avoid being bombarded by an innocent group of people or being left in a cold silence. The meeting agenda should be well planned, there should not be too many topics, the meeting time rhythm should be well controlled, and we should not get entangled in details. Some topics can be put on hold and resolved next time. The meeting time should be controlled within 1-2 hours.
Part II - System Awareness Management
1. Starting point: Self-management of leaders: As a leader, doing the right thing and doing things right are both great challenges. Becoming a leader does not mean you have achieved leadership. A campus channel can be so weak that it disappears, or so strong that it influences the whole country. This is an opportunity. We must seize the opportunity to train ourselves. Now many entrepreneurs have come out of the campus channel system. To imagine the channel as a business and to work in the channel requires the same awareness as an entrepreneur, which is glorious and arduous. Otherwise, the leader will impose his or her own superficial understanding on the team, lowering the team's level, undermining team morale, and the team will continue to decline. A leader should make everyone feel that "I can trust you to do the work"
2. Commanding heights : Establish core competitiveness: What clear impression does your campus channel give to others? What are the highlights of your campus channels? These highlights are core competitiveness. Core competitiveness is something that companies often emphasize. The establishment of campus channels is to build personal core competitiveness through self-cultivation and promote the formation of a healthy cultural atmosphere for success. When we talk about resources and learning, it is actually for our own core competitiveness. What is the significance of university? How to develop, acquire and utilize the university’s numerous resources is the key to cultivation.
3. End point : Gradual realization of vision: The team first needs to clarify what they do, establish a common vision, and be united. Then, there will be no nonsense, bureaucracy, and confusion. Finding a meaning is the prerequisite for achieving team glory. Starting with the top leadership, we need to think this issue through clearly. You need to find meaning and a sense of mission as a leader and pass this sense of mission on to your members. At the current stage, many campus channels are operating in a conventional mode, doing superficial work and executing processes that have taken a long time. Establishing a common vision is the greatest participation of members and can unleash their energy. In fact, everyone in the channel has given the leader such invisible rights, and it is even more necessary. Whoever has advanced ideas will stand in the front and lead the way, while the leader will actually provide escort. Like a flock of geese, they maintain a V-shape but have great fluidity, ensuring the organic vitality of the organization.
Part III - Indicators for measuring campus channels
1. The growth of team members . It is the happiness, knowledge, emotion, spirit, interest, friendship, etc. that team members gain from participating in it. From a high level, as long as our team members develop good habits, excellent qualities, and strong execution capabilities, then this campus channel will not only be excellent, but also superior to traditional campus channels.
2. Team brand. Whether a team is successful is not determined by how much value you create or how many oranges you get, but by how much recognition you actually get. Therefore, when executing a project, the channel must build its own brand so that others can recognize, acknowledge and recognize our channel. While creating value and benefits, we gained recognition from others and built our own brand. This is also the vision of all companies.
3. The third is social benefits. If the exact object of social benefits is not society, the society here can specifically refer to the small society of the university team. Many campus channel executions are more blind, and they only consider how many people there are in their team. They blindly execute projects and only pay attention to superficial work, showmanship, taking pictures, feedback, deceiving superiors and subordinates, but they don’t think about the effects on the objects of implementation and even ignore the side effects.
10. Some thoughts on college life 1. Student cadres are students first and cadres secondly. My principle is to study and work at the same time. Since you choose to be a student leader, you must dare to endure hardships, be willing to serve everyone, and take time to study hard while working; 2. Attitude is more important than ability. No matter how difficult it is to do anything, even if you don’t know how to do it, as long as you are willing to learn and think, everything can be solved. If you don’t have the ability, you can slowly improve it, but a bad attitude will ruin your life. 3. Details determine success or failure. Even the simplest things are not simple if you do them well. On the one hand, we should be fully prepared, considerate, and look at the overall situation when doing anything; on the other hand, we should pay attention to details, focus on small things, start from big things, and don’t make excuses for your mistakes and failures; 4. Be humble and eager to learn. Learning is a very important ability, and humility is also an indispensable attitude. Having both will allow you to go further. Your efforts, your dedication, your success, and your excellence will be seen by everyone. It is only a matter of time. Being a humble and eager to learn person will benefit you for life. 5. The most important things for a team are execution, cohesion, and a sense of belonging. In a team, everyone is in a superior-subordinate relationship at work, but everyone is friends in private, and is a group of partners who help each other. We must win the respect of others through actions rather than positions and titles. When you truly care about the team, you will also be sincerely rewarded. 6. Born in adversity and die in comfort. There are many people in the world who are better than us. Don’t think you are so great. When your talent can’t support your ambition, we need to recharge. 7. Learn to be grateful and learn to cherish. When we enter an organization or a team, we not only need the team to meet our needs, but we also need you to meet the needs of the team. This is a two-way process. Cherish the opportunity, be grateful for your own efforts, and be confident. We must have confidence in the future and patience with the present. You must know yourself, analyze yourself, and know your strengths and specialties. 8. Many people are asking whether it is useful to take university exams or obtain various certificates? When you are still considering what kind of job you will do after graduation, you certainly don’t know that every certificate on your resume may be a life-saving straw. There are so many talented people in this world. If you can’t be outstanding enough to amaze others, if your university is just as tepid as a glass of water, then when you don’t receive any offer and are about to leave school in your senior year, you will definitely beg God for any job. Really, you have no choice. You think that the efforts you make now, which seem to be just right, are a step in your life plan, but it is more likely that they will only make you a little luckier so that you can have food to eat when you graduate. You can only eat or not, but you have no way of deciding what to eat. When you have no background, no connections, no abilities, and no skills, you will only feel deep sorrow when facing graduation. The rich second generation can go on graduation trips with a SLR camera, but that's because they have parents that you can't envy. 9. Mountains have their own heights, and water has its own depths. There is no need to compare, as everyone has their own strengths. The wind has its own freedom, and the clouds have their own gentleness. There is no need to imitate , as everyone has their own personality. Go find what you think is happy. If you think it's worth it, then wait for it. Cherish what you think is happiness. There is nothing that is not commented on, and no one who is not speculated about. Be the most authentic and beautiful self, follow your heart, and live your life without regrets.
Qinggua Media (www.opp2.com) is a domestic mobile application promotion platform, focusing on mobile application promotion and operation methods, experience and skills, channel ASO optimization ranking, and sharing App marketing information. Welcome to follow the official WeChat public account: yunyingdshu
This article is compiled and published by (Qinggua Media). Reprinting this article requires the consent of Qinggua Media, and please attach the link to this article!
