How is mobile search promotion charged and ranked?

Similar to the PC version, charges are based on the number of clicks, and the ranking is determined by the mobile quality of the keyword and the bid.

Why does promotional information only appear on the second page of mobile search results, but not on the first page?

We have high requirements for the relevance of mobile search promotion results. When the relevance of the promotion information cannot meet the homepage entry requirements, the homepage will not display the promotion information.

Will the quality of keywords on mobile devices be affected by those on PC?

Won't. The keyword quality of mobile terminals is calculated separately from that of PC terminals. The quality of one delivery device will not affect the performance of another delivery device.

Can I opt out of serving on mobile devices?

Can. Whether the promotional content is displayed on mobile devices depends on whether the mobile promotion link URL of the promotional creative and keyword is filled with content and the status is "effective". If you do not want the promotion to be displayed on mobile devices, please make sure the mobile promotion links for creatives and keywords are empty.

How to adjust mobile keyword bids?

The mobile bid ratio for keywords under the plan needs to be set at the campaign level, and the input ratio must be a multiple of 10%. When the system calculates the mobile keyword bid, it multiplies the keyword by the mobile bid ratio of the plan to which it belongs to get the mobile bid.

If you want to deliver on mobile devices, do you need to add keywords, creatives and other material information again?

unnecessary. The mobile and PC versions share the same creative ideas, keywords, budgets and delivery settings.

Why does a website description appear in the lower left corner of the promotional information displayed on my mobile search page? What should I do if I want to modify it?

The website description is intended to mark and provide descriptive information for all websites included in 360 Search to facilitate search users to view. Currently, the application process or modification permissions are not open to customers or websites.

How is 360 mobile search advertising promotion charged and ranked?

360 search advertising promotion statistics report data!

360 search advertising promotion daily budget modification settings!

Introduction to 360 App Market promotion billing method and advertising placement!

360 application market promotion mobile display style!

360 application market promotion PC advertising display style!

Product advantages and ranking methods of 360 application marketing!