13 ways to promote Sina Weibo

1. Value creation of Weibo content publishing

The content information of Weibo should be as diverse as possible. It is best if each text is accompanied by multimedia information such as pictures and videos, so as to provide a better browsing experience. Weibo content should include appropriate topics or tags as much as possible to facilitate Weibo search. Publish content that is valuable

2. Continuous content updates

Weibo information should be updated daily and regularly, with about ten messages a day. Do not post several messages in an hour, and seize peak posting times to update information.

3. Active fan interaction

Participate more in forwarding and commenting, actively search for industry-related topics, and actively interact with users. Regularly holding prize-giving events and offering free prizes as encouragement can bring about rapid fan growth and increase their loyalty.

4. Rationalize label settings

If you set tags appropriately, Sina Weibo will recommend people with common tags or interests to follow. To obtain high quality, it is not about who you know, but who knows you; it is not about who influences you, but who you influence. Follow industry celebrities or well-known organizations; make good use of the find friends function; increase the forwarding and comment rates of fans. The published content should be specific in theme and contain keywords to facilitate searches by high-quality users.

5. Special offer with prizes

Many people like this kind of promotion by offering free prizes as incentives and discounts on limited-time products. For example, a company Weibo that sells hosting or domain names can regularly publish some limited-time discount codes, which can be used to purchase products at a low discount, thus bringing good communication effects. This method can gain a certain number of users in a short period of time.

6. Timely advertising

Publish corporate Weibo advertisements on some portal websites, Google Adwords, promotion platforms, etc. to increase the attention of ordinary fans and netizens.

7. Internal publicity of the enterprise

Some large companies already have many employees, so they can guide their employees to open Weibo accounts and exchange information on them. For large companies, this operation can increase a large number of fans on the company's Weibo in a short period of time. When the number of subscribers increases, it is possible to be exposed on the homepage of the Weibo platform.

8. Certification of cooperative publicity

Contact the salesperson of the Weibo platform, add the corporate Weibo account to columns such as "Company Organization", and pass the real-name identity authentication.

9. Broadcast invitation registration

Invite the company's own customers and potential users to register through email or other channels. The registration link used is the designated registration link. In this way, others will automatically follow the company's Weibo after registering.

10. Follow and seek attention

When registering a new Weibo account, the first thing we have to face is the lack of listeners, so we should consider the positioning of Weibo. For example: If you want to use Weibo to promote your own website, such as using Weibo to promote "BlueHost US Virtual Hosting Usage Guide" to increase the popularity of your website, you usually need to publish some information about your website and related topics. So when adding followers, you must first add people related to this aspect in batches. To sum up, only by paying attention to others first can you attract others' attention and then others will pay attention to you.

11. Broadcast commentary effect

When a new Weibo post comes out, the effect of reposting it is better than posting it yourself. Because you have few listeners, posting on Weibo may not necessarily achieve good results, so you need to listen to many Weibo posts of more famous people, and repost or comment on their Weibo posts. Generally, famous people have many listeners on Weibo. When a Weibo post is reposted continuously, the comments will continue as it is reposted on Weibo. This effect is conducive to the display of Weibo, and increases the number of people who are paying attention to Weibo and you at the same time. To sum up: broadcast more, comment more, let others see you, understand you, and pay attention to you.

12. Microblog content is audience-oriented

When you have accumulated a certain number of listeners, you should post more Weibo posts. Even though you have a certain audience, you still keep commenting and reposting other people's information too much instead of publishing something to share with everyone.

13. Share hot topics on Weibo

Hot topics are keywords of current events. You should check out the topics frequently to see what new keywords are emerging and participate in the Weibo discussions about these keywords. For example, the Chinese Valentine’s Day is coming soon, which is a traditional Chinese festival - Valentine’s Day. We can focus on this hot topic and publish more stories about the emotions of Chinese Valentine's Day to share with your audience, allowing them to comment and repost.

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