Bidding account hosting outsourcing, how can enterprises do bidding well and avoid detours?

How to choose a bidding hosting company? If the company’s main business is not hosting, such a bidding hosting company will find it difficult to adjust your account seriously and responsibly due to staffing issues, and it is not worth considering. In particular, some people think that they have some bidding experience, so they take on the business themselves, visiting clients during the day and adjusting accounts at night. At the same time, due to geographical issues, the types of clients they take on are relatively single. So, if the bidding account hosting is outsourced, how can companies do a good job in bidding and avoid detours? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Bidding account hosting outsourcing, how can enterprises do bidding well and avoid detours?

Bidding is a highly professional job, not just a competition of price. Doing so will only kill one thousand enemies but hurt eight hundred of your own, resulting in unnecessary waste of corporate resources. So how can we do better in bidding?

1. Keyword selection First of all, the keywords selected should be relevant to the core positioning of products and services and be able to reflect the products and services. Secondly, it is best to add appropriate long-tail and short-tail words, but remember not to add too many keywords with useless traffic, which will only cause waste.

2. Selection of time periods: We all know that audiences in different industries are different, and the time these audiences spend online is definitely different. Collecting and analyzing the audience’s concentrated online time can not only better absorb traffic, but also effectively reduce malicious clicks in normal times.

3. Regional selection of products and services. Most companies operate in a specific area, some in a province or a city. Adding the region to the keywords will undoubtedly reduce the bidding price and make it more targeted.

4. Data summary and analysis Data analysis and summary are the most important links for bidders. They collect changes in competitors' and their own data every day to see whether the keywords are suitable, which are the invalid IPs, and so on. Only by bidding in a targeted manner can you bid better. Summary: When bidding, it is most important to pay more attention to collecting data, because the market is constantly changing and it is not advisable to work in isolation.

Bidding account hosting outsourcing, how can enterprises do bidding well and avoid detours?

1. Before taking over a new bidding account, the real-time management account will first conduct necessary population analysis, industry analysis and product analysis, but these will still be more or less affected by certain natural environments (for example: off-season and peak season, etc.). At this time, the bidders of the professional bidding account hosting company will adjust the account status in a timely manner according to the different degrees of influencing factors to make it adapt to the current changes.

2. Continuous selection of keywords. There may be thousands of keywords in the account, and what the bidding hosting company needs to do is to find the most suitable and accurate keywords for the industry that can bring the most intended traffic from the countless multi-form keywords. We will go through countless data analyses, while constantly exploring new traffic and consolidating high-traffic keywords.

3. Optimization and improvement of bidding accounts. If there are accounts being promoted before taking over, the bidding hosting company will conduct detailed data analysis to find the optimization methods and channels for the account, and make detailed adjustments based on actual conditions during the subsequent promotion process.

4. Write high-quality creative ideas. Creativity is like a label for bidding promotion, which tells users whether the extended content meets their needs. Among the five advertising positions in Baidu search, how can we attract users at first sight and make them want to learn more? The bidding hosting company will combine the psychology and concerns of users in the industry to write creative content, and attach some highly representative pictures and creative styles.