How do Tik Tok influencers create hits?

Summer is here, and Douyin's "Comprehensive Fitness Plan" is still in session. Among them, Liu Genghong gained 487.9w followers in a single week, and "the devil girl" Pamela gained 220.22w followers in a single week. Sports and fitness experts are really popular!

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In the field of video creation, content is king. In addition to leading the trend in the sports and fitness track, recently, some people have gained more than 1.2 million followers in a single week by relying on their hardcore fishing skills; some people have started a topic with over 100 million views by changing their clothes in a completely different way; some people have achieved over 50 million video views by imitating others at a 1:1 replica level...

How did these TikTok influencers create hits and successfully go viral? Let’s analyze it together, maybe you are just one step away from the next hit.

01. Cloud fishing remains popular, Wu Ya Fishing gained 1.2 million followers in a single week

The last time “cloud fishing” was all over Douyin was last year when @天元邓刚 used the purchasing-style fishing method to teach the black pit boss a lesson, attracting many netizens to watch. More recently, another fishing expert @吴亚钓who specializes in “talking to the bosses” has made “cloud fishing” a hot topic on Douyin again.

On April 29, @吴亚捕鱼released the work "Boss, this rule is a little different #春日体育季#dou是钓人..." which received 2.4 million likes and 124 million views , bringing fishing, a vertical field that is no longer a niche field, out of the circle again.

▲ Image source: Tik Tok

In the video, first the fish pond owner said that the charging rules were not based on time, but that all fish, big or small, would be sold for 20 yuan each, and he insisted on "fishing if you want, forget it if you don't want to" . Then it was @吴亚捕鱼's performance time, he quickly caught several big fish of 10 to 20 jin, and sold them back to the owner at 15 yuan each, eventually making back 200 yuan, a true fishing "cool drama".

Douyin users who have followed @天元邓刚 last year should be familiar with this routine. So how did @吴亚钓become popular? Looking through his past videos, the account has undergone about three topic adjustments since it was launched on June 5, 2021:

• Version 1.0 is a series of "Recording Fishing Tours" with a follow-up style. Both the shooting and editing are relatively rough, with a maximum of 2.8k likes.
• The 2.0 version of the content is a 30-issue series called "How much can you earn from fishing in black pits for a month with 500 yuan of capital", which not only brings a certain amount of traffic to the account, but also makes the video production more mature;
• The 3.0 version of the content is from the "Pan Lao Ban" series, which began production in December last year. After a period of debugging, it finally found the form that has made it popular recently - while reversing the ending, it magnified the "points of conflict" with the boss, and as a result, the number of fans increased by 126.76w in a single week . The "feeling of satisfaction" is still the winning magic weapon in the fishing track .

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Xin Douyin observed that "cloud fishing" related content became popular again in early summer. Around May 1st, the number of views of many videos in vertical fields exceeded 100 million. Experts @天元邓刚 and @职业钓手——曾暉 (曾大盆) also gained more than 700,000 followers in the past week. On May 10th, #全网钓大师 was on the Douyin hot list again.

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In addition to content that accurately identifies users' high points, for audiences living in cities who experience overtime and internal competition, wanting to take advantage of holidays and weekends to leave the boring office, temporarily get rid of the heavy pressure on them, and experience activities with high freedom and randomness, is also an important reason for the surge in attention to this type of content.

Up to now, @吴亚捕鱼has not started selling goods, but for him who has already stood out in the competition, it may only be a matter of time.

02. Ordinary boy x international supermodel√, the hot kid at the bottom gets 2 topics with over 100 million views

With nearly 5 million followers in one month and two hot topics with over 100 million views , @垫底辣孩has successfully become the latest top cross-dressing influencer on Douyin with 11 videos in the series "How to Become an International Supermodel" .

▲ Image source: Tik Tok

In his videos, the branded clothes are handmade, the decorations are borrowed, the background for taking photos is supported by poles, and with two lighting lamps and different filters , a "miracle" happens, and @垫底辣孩becomes an international supermodel.

Cross-dressing videos are not a niche on Tik Tok, and there have been traffic stars such as @刀小刀sama and @楚淇. The contrast of such works is often proportional to the attention they receive . It has to be said that the contrast effect of @垫底辣孩is indeed amazing. Before the cross-dressing, he looked ordinary, funny and down-to-earth; after the cross-dressing, he looked like an idol, delicate and full of youthfulness. Such a contrast even made people suspect that he actually had a twin brother.

@垫底辣孩's early works, "Atmospheric Handsome Guy" series, also reached over a million views, but after creating the "How to Become an International Supermodel" series, his works have found more unified, more stylish and interesting content, and users will also look forward to his next creations.

▲ Image source: Tik Tok

Starting from May 8, his new series of works "How to Become a Brand Spokesperson" was launched. He has created two videos so far, involving the brands Lancome and Heilan Home. He has also hung the Lancome Illuminating Eye Cream in his personal Douyin showcase, successfully leading the extended series to monetization.

After all, why can cross-dressing videos attract traffic and fans?

The contrast effect is the core of cross-dressing content . On Douyin, where there are many good-looking people, suddenly seeing a person who is sloppy, unkempt, and deliberately ugly may arouse users' curiosity about him. Through cross-dressing, he can quickly transform into an urban beauty, making users feel beautiful, interesting, and even shocked, and feel that the early preparations are worth waiting for. The popularity of the video and the attention rate of the account are likely to increase.

03. Who is imitating whom? Pot cover wer received 160w likes

In addition to the "cloud fishing" content that has regained popularity, the limited-time return of @锅盖wer's masterpiece "Rose Woman Imitation Show" has also attracted many netizens to watch, and they said "锅盖 is really polite, putting the original blogger as the biggest and himself in the upper left corner", "Rose Woman herself would be confused when she sees it", and "It is forbidden for her to imitate herself".

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@锅盖wer's most popular work recently is "Women who act coquettishly have the best luck #imitation", which was released on May 1st. It has 5439.75w views and 167.15w likes. It is a 1:1 replica of "Love in the sun is beautiful enough #emotion..." released by @玫瑰女人 on April 19th. Compared with the 148,000 likes of the imitated video, the secondary creation has attracted more attention.

▲ Image source: Tik Tok

Imitation works are easy to become popular, generally speaking, because of the traffic of the original work. Although @玫瑰女人's data performance on Douyin is relatively ordinary, in May last year, her earthy and healing "Rose Woman Quotes" were copied by users of various media platforms and became an internet sensation.

In every video, she maintains her signature 2:8 bangs, and tells netizens in a special tone that is difficult for ordinary people to imitate: women are sweet-mouthed, know how to act coquettishly, and their marriage life is full of harmony, which has triggered a wave of imitations, and @锅盖wer is one of them.

▲ Image source: Tik Tok

Her first imitation was "Women know how to act coquettishly, while men take care of the housework." 》 has now received 182.8w likes . At that time, it was imitated because of the hot topic, and now it is a feedback for creative material . In the past 30 days, including "A woman who acts like a spoiled child has the best life#仿", @锅盖wer has released a total of 3 rose woman imitation videos, which brought 90 million views and 3.4 million likes, becoming one of the important creative materials of this expert.

Analyzing the high-quality talents and their creations in the above different tracks, it is not difficult to find that tracks with higher traffic often have some routine content. Although following the filming can also gain a certain amount of popularity, creating personal representative works requires more personalized innovation.

Or you can arouse curiosity, choose topics from the audience's perspective, and create highly spreadable topics to increase the chances of breaking the circle; or you can strengthen the personality of the expert, design topics around the personality, and let the audience fully feel what areas you are good at.