How to improve the effect of Baidu bidding promotion? The key points are as follows:

80% of companies will do bidding promotion during the process of online marketing. This is a very direct and effective form, and is much more efficient than SEO promotion. Companies are promoting every day, whether it is to obtain free traffic or paid traffic, the ultimate goal is to acquire users from the Internet, improve performance, and build a brand. Let’s learn more about it with Feng Chao from Dongguan Network Promotion ! How to improve the effect of Baidu bidding promotion? The key points are as follows:

How to improve the effect of Baidu bidding promotion? The key points are as follows:

Bidding promotion is a paid way to obtain traffic. You have to pay for every click. Watching the money in the bidding account decrease day by day, it would be fine if it is effective, but if it is not, you will be unable to sleep or eat. As competition becomes increasingly fierce, prices are getting higher and higher, and advertising costs are rising, but the promotion effect has not been improved. Why is this?

First, the account keyword structure. Keywords are the first entry point to guide visitors. Visitors can only see advertising content if they search for keywords. If the keywords in the account are incomplete and the coverage is small, it will be impossible to attract more visitors. Discovering new keywords is an essential and long-term task.

Second, unit creativity. Keywords are only the source of guiding visitors and are invisible. To truly guide visitors to the website, the most important thing is creativity. This is the first time that the website’s introduction, selling points, advantages, etc. are presented to visitors. Within a few seconds, you must catch the visitor’s attention with just a few dozen words to have a chance to show more content to the visitor.

Finally, data analysis. When the account structure, keywords and creatives are complete, each payment will bring the account a piece of data, and these data will accumulate into a trend, which will guide the subsequent bidding promotion. The overall click volume of the account, the consumption focus and the effects of the words are obtained through analysis.

In one account, the materials and data analysis are clear, so it is very easy to find the reason why the promotion effect cannot be improved. As long as the problem is analyzed, a solution can be found from it.

When an account has a problem and cannot be resolved, or when you encounter an optimization bottleneck, the simplest way is to clear the previous definition of the account, start from scratch, start with the simplest data, and analyze the account step by step. Only in this way can you gain new insights and generate new optimization ideas.