Jinsheng Insurance: How to determine SEO keywords for a new website?

After a website is built, good keywords are very helpful for website promotion, but how to determine the keywords for a website? For example, how to choose how to combine?

Building a good website is not just about doing a good job on the site, but also about building it outside the site. To mine keywords, we must first have our own brand words (such as: JD.com, Taobao), followed by primary keywords (hot words in the industry), non-essential keywords (keywords with low search volume but can bring traffic to the site) and long-tail words (usually combination words and phrases. For example: Which online shopping/mall is good? Although this type of word has a small search volume, it basically brings accurate users).

1. Research competitors. Find the top-ranked competitor websites and refer to their word selection. It is very important for SEO to research competitor websites.

2. Discovery method Baidu drop-down, Baidu related search (can be extracted according to the company's business scope) Shanghai search engine optimization believes that to optimize a website, you must first have a general understanding of the industry in which the website is located, and you must do a good job in website positioning and the website's primary user groups. Then the core keywords of our website are clear, and then we will plan and layout each step according to the keywords. For a new website, what aspects should we plan in detail? Then determine the first point of the website keywords: keyword positioning. After the keyword positioning is clear, we will make a theme for a website. The homepage title and description are obtained through valuable keyword positioning analysis. The title of the website is the first thing we need to consider. The title should be placed with the core keywords we need to do, and the number must be controlled well, without accumulation or excess. We can consider placing the remaining main keywords in the website's navigation and classification.

The second point: Page keyword layout We generate pages based on keywords. Generally, the most difficult and important words (usually target keywords) are placed at the top layer. The general approach is to put them on the homepage for optimization; medium-difficulty words are generally distributed first to column pages or list pages. In the end, many of the bottom layers use long-tail words as the foundation. This forms the simplest keyword pyramid structure for a website.

The third point: content filling Regarding the filling of website content, we must understand that the purpose of our content filling is to be able to meet user needs. Content that is useless to users is of no value. Then the originality, diversity and richness of the content are very important. At the same time, content filling is not something that can be done all at once. It is a gradual process, and it is gradually improved based on keywords and the development of the website. These all need to be determined based on user needs.

Dongguan SEO consultant Feng Chao summarized: For the design of a new website, each step is closely linked. We need to pay attention to the details of each step, consider the problems that will be encountered in each step, and the specific solutions. A website has done a good job of detailed work before going online, laying a solid foundation for website optimization, which will help us to rank the website higher in a shorter time in the later stage.