90% of APP operation veterans think that these methods are effective. How many of them do you know?

An experienced APP operator must go through a process of trial and error and gain; by trying various channels to operate , observe whether this method or that method is suitable for the operation of his own APP project, and finally find the operation and promotion method that suits him; when it comes to APP operation and promotion, Baidu has a lot of dry goods , but which methods are considered effective by experienced APP operators, and are not empty talk methods?

What are the effective channels for APP online operation and promotion?

(1) Upload your own APP in the APP store or software download site

Note: When uploading an APP project, you should pay attention to the APP release time and the description of the project. Make keyword layout according to the industry keywords of your APP, and the text description should be more creative;

① Release time: If you are a grassroots APP, you can choose to release the APP on Wednesday or Thursday. Most application platforms will update some high-quality APPs on Friday, which will affect the upload quality of new projects;

②The first sentence of the description of the APP project is very important. It should make others feel that your APP is very cool.

(2) Reliable and effective payment channels

If you want to achieve good results, paying is the method that the rich APP will take; but paying does not mean blindly spending money. What are the specific and effective ways to promote APPs ?

① News website advertising cooperation

There are many corresponding dry goods websites in each industry, and good dry goods websites all have advertising booths.

For example:

Activity Box is an activity operation tool , which is aimed at operators, product managers , etc., so it mainly cooperates with operation-related websites.

iTypesetting: It is a typesetting tool mainly for WeChat operators , so it is aimed at WeChat-operated websites;

②Continuously carry out APP activity operations and lay the foundation for subsequent precise activity operations through APP SDK;

It is definitely expensive to operate an APP activity. Activity prizes and so on are the most basic costs of an activity, followed by human and material resources. To do an activity is not to do it blindly, just to increase the number of registrations. If you are an experienced operator, you will find ways to analyze what kind of content users like through activity operation data, and at what step of the APP operation will users quit your APP and be unwilling to operate.

To realize this idea, you must use SDK to set different scenarios and activities. The user will get a chance to win a prize at a certain step. At this time, you can use the background data to analyze the step after which your user starts to freeze.

Currently, only Activity Box can provide such APP activity operation functions;

(3) Forum promotion and soft-text marketing , mainly focusing on brand exposure;

Forum promotion does not mean advertising. You can use some hot events to conduct soft marketing or introduce some useful articles.

Require:

① When applying for a column, self-media or forum account, try to use the name of the APP project. Even if you don’t advertise in the soft article, users will know who posted it;

② If the topic of the soft article is suitable, you can insert some advertisements of your own APP project; of course, when publishing, you should delete the advertising content according to the characteristics of different platforms;

(4) Hang out on Zhihu and conduct marketing ingeniously;

Zhihu is a platform that most operators visit. It is a relatively mature and professional platform in the industry. There are many experts who share their APP operation experience , and there are also many rookie operators who continue to learn and enrich themselves here.

A good operator can hype topics on Zhihu, but what can a novice operator do?

Zhihu is now very strict in combating spam accounts, and some unqualified colleagues will report other people's answers; so what do you need to do to gain a foothold in Zhihu?

Tips: Clever account setup and professional answers; choose topics that correspond to your own APP to answer. There is no need for advertising, but you must have high-quality answers to gain recognition from more Zhihu users. As for your account settings, you can use your own project and slogan as the name;

For example:

What are the effective channels for offline operation and promotion of APP?

(1) Scan the QR code, download the APP and win a prize

Some time ago, many financial management apps held offline activities in crowded places, where users could download the app by scanning the QR code, and then get gifts after registration.

(2) Cooperate with corresponding merchants;

For example, social apps can choose to cooperate with campus clubs, offline beverage stores, etc., promote their own app projects in the stores, and increase the exposure of the projects;

(3) POP outdoor advertising, subway advertising, bus advertising, etc.;

These are more suitable for APP promotion by local tyrants and are more expensive;

As an APP operator, you must realize that: different industries have their own ways of operating and promoting apps; different operation teams in the same industry also have their own operating characteristics; but the frequently used or common directions must be the methods introduced by the editor above, which are universal;

If you have your own unique insights into app operations, you can leave a comment at the bottom of the article so that we can share our own app operation skills and improve each other.