What did Luo Zhenyu do right to get over 20 million App users?

If you haven't heard of the Get APP , then you may have heard of " Luoji Siwei ". The Get APP is a knowledge service product that the Luoji Siwei team spent more than two years polishing. It mainly provides paid knowledge services through voice + text.

Because the 4.0 version replaced the owl LOGO, the Duoduo APP was pushed to the forefront. The Duode APP has been surrounded by halo since its birth. It was created by a star team and had revenue of over 100 million in the first year after its release, and 20 million users in more than two years.

The founder Luo Zhenyu (Luo Pang) has a disadvantageous appearance but is a very knowledgeable person. As a liberal arts student, how did the Get APP, which he led to create, come to where it is today? Is the knowledge service industry, which he advocated, a hot spot for entrepreneurship ?

01. Get APP product introduction

1.1 Product Introduction

"Get" provides you with the most time-saving and efficient knowledge services. Produced by the "Luoji Siwei" team, it advocates fragmented learning methods, allowing users to acquire effective knowledge in a short period of time. 20 minutes a day, you can learn knowledge, gain insights, expand your cognition and grow throughout your life.

First, let’s look at a set of data.

Figure 01-Get APP user data

Note: The data comes from the public data of Luoji Siwei team

It can be seen that from December 2016 to date, the data of APP is as follows:

1. The number of users increased nearly sixfold from 3.51 million to 20 million;

2. Daily active users increased from 270,000 to 730,000, a little more than 2 times;

Judging from the data alone, we can conclude that the user stickiness or retention of the APP is low.

Time is fragmented, but most people have not learned how to use it for continuous growth.

This is a social phenomenon, which will not change in a short period of time because of a product or a person. This article has never intended to write about this social phenomenon.

Product Panorama has always focused on deeply analyzing Internet products from the product and operation perspectives. Through our efforts, we try to enable some people to quickly understand the ins and outs of a product. It would be great if they could get some inspiration and apply it in their work.

So, let us focus our attention on the Get APP. After more than two years of polishing, Get may be one of the largest professional knowledge service providers in China. Last year, the Luoji Siwei team proposed to establish a lifelong university and conveyed this idea through the " Friends of Time " New Year's Eve speech, trying to capture people's minds. From the current point of view, Get is still an infant and it is too early to draw any conclusions.

1.2 Users and Scenarios

By deeply experiencing the user experience and consulting online materials, we can roughly understand the user portraits and application scenarios obtained:

Main users: People who are anxious, want to grow, and are afraid of being left behind by the times (can also be interpreted as motivated and aspiring young people, etc.).

Big-name users: monetize knowledge, strengthen the connection between themselves and society, and add more possibilities to their lives.

Main application scenarios: commuting to and from work, gym, outdoor sports, half an hour before bed, use fragmented time to listen to knowledge.

To summarize it simply: Get is a new channel for acquiring knowledge. By inviting industry experts, professional knowledge is output into systematic courses in the form of voice + text and pictures, which everyone can pay for to listen and watch. It is a low-cost and fragmented way to acquire knowledge, grow yourself, and reduce your anxiety.

In order to better understand the Get APP, we have sorted out the core logic and product function structure of the Get APP as follows:

Figure 02-Getting the core business logic

Figure 03- Get the product function structure V4.0 version

1.3 Get the major events in APP history

• In November 2015, the Get APP was launched.
• In June 2016, he launched his first paid column "Li Xiang's Business Insider", which was recommended by Jack Ma .
• In December 2016, the number of APP users exceeded 3.5 million, and the revenue exceeded 100 million yuan in the first year after its launch.
• In March 2017, Luo Zhenyu announced that the weekly video of "Luoji Siwei" would be discontinued on all major platforms and would only be broadcast on the Duoduo APP.
• In May 2017, we held the Knowledge Release Conference No. 001, launched 12 knowledge products, and shared the "Get Quality Control Manual" with peers in the industry.
• In July 2017, Zeng Ming was invited to give the "20 Lectures on Smart Business" and began to promote "Quality Courses".
• In July 2017, it was reported that the company planned to raise 960 million yuan and was valued at 7 billion yuan, but Luo Pang denied it.
• In August 2017, Luo Yonghao announced that he would stop updating his column "Luo Yonghao's Entrepreneurship Class".
• In September 2017, we launched the Knowledge Conference No. 002 and re-launched the Listen to This Book Every Day VIP program.
• In November 2017, the number of App users exceeded 12 million, with an average of nearly 900,000 active users per day.
• In December 2017, the Dedao App was selected as one of the App Store’s annual selections.
• The New Year's Eve speech in January 2018 was to re-promote the "50 Lectures on Chinese History" and start the master class strategy.
• In April 2018, the "Shaonian Dedao" APP was officially launched to the public, entering the field of children's education.
• In May 2018, Luo Pang announced on his personal Weibo that the number of APP users exceeded 20 million.

This article will attempt to answer this question:

As the biggest player in the knowledge monetization (Luo Pang calls them knowledge services), Duode APP has achieved remarkable results in both user reputation and revenue. What actions have they taken in terms of products and operations, and what detours have they taken? At the same time, what inspiration can be given to entrepreneurs in the knowledge monetization track?

1.4 Fellow fishermen:

Himalaya FM : dedicated to the construction and operation of online audio sharing platform, becoming the YouTube in the audio field. Ximalaya, which is positioned as a UGC (user-generated content) model, not only has a huge amount of program audio, but has also become the most concentrated and active platform for audio creators. It received Series E financing in May this year and its valuation is rumored to exceed US$4 billion.

Qingting FM: The first online audio application in China, with the vision of "listening to make life better", builds an ecological platform for users and content producers, and brings together high-quality audio IPs such as radio stations, copyrighted content, and personality anchors. In August 2017, it completed a 1 billion yuan E round of financing.

Luo Zhenyu said that the current participants in knowledge services are "lonely fishermen in the ocean. We get closer to fish, and can watch out for each other and help each other at critical moments."

Both Himalaya and Qingting FM are players who have been deeply involved in audio for many years. Their characteristics are richness, all-encompassing, and tendency towards general entertainment + light knowledge. This is different from the Duoduo APP. Duoduo pursues focusing on high-quality products, being small and beautiful, and having heavier knowledge labels. Therefore, Duoduo has chosen a path that is destined not to achieve rapid user growth .

The above is just a simple statement of the competitive situation. In order to make the article more focused, I will leave space for the Dedao APP. In the future, I will have the opportunity to analyze Himalaya and Qingting FM separately and in depth.

02

Product growth analysis

2.1 Analysis of overall product development trend

Up to now, 46 versions of iOS have been released, with an average of one version released every 20 days. How does the team arrange iteration plans and feature priorities?

In order to help you better understand, let's take a look at the following two pictures:

Figure 04- Download growth trend of Dedao APP on Android

Note: The data chart is from KuChuan

It can be seen that the number of user downloads of the Android version of the Duoduo APP has maintained a steady growth trend since its inception. This is due to the huge number of fans of Luoji Siwei itself, which has given it a halo since its inception.

Figure 05- Changes in ranking of sub-categories of books in the Dedao APP on iOS

Note: The data chart is from Qimai Data

Unlike the steady growth curve of downloads on the Android side, the ranking of the iOS side in the overall list has been fluctuating in a 2-month cycle since the beginning of 2017. It can be inferred that the product is relying on operational means to achieve effective self-growth.

Phase 1:

November 2015 to April 2017 — Product Exploration Period

During this stage, Duoduo APP has been exploring the positioning of its products. Although it has targeted the field of knowledge services, practical issues such as how to do it, how users like to learn, how to motivate users to grow, and how to accompany users in their growth all need to be verified and explored by the Duoduo team one by one. Strictly speaking, Duoduo is a pioneer in Internet knowledge services, with no precedent to copy. Therefore, frequent adjustments to Duoduo products were clearly felt during this stage.

Phase 2:

May 2017 to present: Product slow growth period (second exploration period)

During this phase, the team has set its sights on lifelong learning and the establishment of a lifelong university. At the same time, it has opened its own quality control manual and sincerely invites everyone to join in with an open mind, to work together to expand the knowledge service market and share the cake. Based on the positioning of Duoduo by the management team, they are not in a hurry for the rapid growth of users, but are constantly improving the usability of their products and the professionalism of their content.

03

Product phased iteration analysis

3.1 Product Exploration Period (November 2015 to April 2017)

On November 18, 2015, the V1.0 version of Duoduo was launched on the iOS side. However, the Duoduo team officially released the Duoduo APP to the public in May 2016. In other words, the team spent half a year internally polishing the app to accumulate technology and explore user portraits. During this period, a total of 8 versions were upgraded, with an iteration every month. This is relatively slow among startup companies' projects. It also shows that Luo Zhenyu has shown great patience for the Duoduo APP.

The main user groups in this stage: Luoji Siwei fans, Luo Zhenyu fans

Core user needs at this stage: Follow Luo Yonghao’s call and pursue the path of fragmented knowledge

This stage obtains business needs: identify user positioning and polish product tone

Product main iteration version & iteration logic analysis:

This phase includes a total of 24 versions from V1.0.0 to V2.7.3. The iteration of the entire product mainly revolves around the goal of how to deliver knowledge more efficiently. Although voice has been determined to be the main carrier, how to use voice to carry knowledge so that it is easier for users to absorb and accept has led the team to choose the path of rapid trial and error.

In version V1.01, based on user feedback, it is no longer required to bind a mobile phone number when logging in to WeChat . This is also a classic problem in products. As for whether to bind a mobile phone number, it often depends on the product type and business needs. As a knowledge service provider, Duoduo has a small initial user base and no regulatory problems. There is no need to require users to bind their mobile phone numbers, which would only increase the cost of trial for users.

In version V2.0, a paid subscription column was officially launched, adopting the online store model, fully promoting a single hot-selling product, and using the hot-selling product to attract traffic. Each column is priced at 199 yuan/year.

A trial reading function was added in version V2.1.1. As a virtual product, users cannot perceive the value of the deliverables as intuitively as physical products. Many users are in a wait-and-see state. In order to gain sufficient confidence in your own products, you can increase your business volume by opening the trial reading function.

In addition, the biggest update at this stage is the addition of a "Listen Anytime" module in version V2.2, which puts forward the slogan of "listen to knowledge news for 3 minutes and read the essence of good books for 5 minutes". It is also very likely to increase the chances of new users accessing the Internet, thereby improving paid conversions .

Judging from the later version iterations, the user usage data of the Anytime Listening module should not be very ideal. After version V3.0.0, the page weight of "Anytime Listening" was gradually reduced. The starting point of Anytime Listening is very good, but it is limited by the limited amount of existing free content. Anytime Listening often directly recommends Lao Luo's Luoji Siwei, and other paid content cannot be played in the Anytime Listening module, so the user experience is not ideal.

User Reviews:

A large part of the users during this period were converted from fans of Luoji Siwei. They used it based on their trust in Lao Luo. With its high-quality content and column services, it can be seen that users' evaluation of it is quite high.

On the other hand, since the Duoduo APP itself is constantly exploring better ways to deliver knowledge, the changes in the product are relatively large with each upgrade. However, many users have reported that they cannot keep up with the pace of product changes and the learning cost is very high.

Operational strategy:

New Year's Eve Speech

The New Year's Eve speech that Luo Zhenyu promised to hold for 20 years has become the second largest New Year's Eve talk show event after Wu Xiaobo's New Year's Eve speech, comparable to the New Year's Eve Galas of major radio stations. In addition to the high ticket prices, it also attracted a lot of attention on the Internet. The synchronized audio and speech materials can be obtained on the APP. This advantageous traffic generation method was created by Luo Zhenyu himself and is unique. This operating strategy is difficult to learn from.

Luo Zhenyu has accumulated more than 7 million fans through the program "Luoji Siwei" over the years, not including the number of fans on Weibo and other platforms. It is not an exaggeration to call Lao Luo "the number one person in domestic social media ." On many occasions, Lao Luo has tried to fully mobilize the enthusiasm of users and fans to attract more people from the border.

Get Tuesday meeting

There are only a handful of companies in the world that have all employees attend regular meetings on a regular basis. This is the first company to broadcast regular meetings live to all users. Even now, no company in China dares to follow suit.

"The requirement that Luo Pang set for the company at the beginning was to make it a company with high transparency, that is, no fraud and transparent data." The company's CEO Tuo Buhua said this during the first live broadcast of the regular meeting.

The average number of people online during the live broadcast is nearly 20,000. Please note that the live broadcast can only be viewed in the Get APP. This is the traffic and activity level. Moreover, among these 20,000 people, some will write their experience of the regular meetings, which will lead to secondary dissemination on the Internet and further increase the influence of Get.

Benefits: We have compiled the text content of the regular meetings from March 2017 to June 2018, with as many as 300,000 one-to-one original manuscripts, and integrated them into a large collection of "Get Regular Meetings". You can reply to the official account of Product Daguan (chanpindaguan): Get Regular Meetings to get the download link.

Stage summary:

To sum up, what was gained in this stage was more like a wild beast trapped in a black box. It rushed left and right, trying to break through the cage and find the ray of sunshine that belonged to it, and it never dared to stop.

Luo Zhenyu said: Starting a business is an escape with no end, this is the fate of entrepreneurs.

3.2 Product Slow Growth Period (Second Wave of Exploration)

After the first phase of exploration, the number of users has grown steadily, but Dedao has not stopped its exploration.

Who are the users of the product, what do they want to get, what can we provide them, how to deliver knowledge most effectively, and if we want to establish a lifelong university, what kind of evaluation system should the product be equipped with?

There are many problems. In the long-term plan, getting it is just the beginning and it is still a long way from the end.

The main user groups in this stage: white-collar workers who are seeking knowledge, truth, and anxious about the future

Core user needs at this stage: gain knowledge, increase topics, and kill time

The business needs in this stage are: better service to users and growth of user word-of-mouth

Product main iteration version & iteration logic analysis:

This phase mainly includes 21 versions from V2.7.5 to V4.0.0, which are iterated around the goal of promoting users' better lifelong learning. As mentioned at the beginning of the article, the number of users has increased nearly 6 times, but the number of daily active users has only increased by more than 2 times. It is easy to conclude that the user stickiness of Duoduo is insufficient. After all, the inability to persist in learning is a common problem among the people.

In version 3.1.0, a "knowledge ledger" function was added to record learning time and content, and integrate users' latest notes, collections and messages to encourage users to continue learning.

The team said: Reviewing and thinking about what you have learned is also an important way to gain new knowledge. Personally, I think the main thinking should come from: I examine myself three times a day.

In addition, in version 3.2.0, "Today's Learning" was upgraded to "Learning Plan". The original need for this change was because of information overload caused by procrastination, which in turn dampened users' enthusiasm for learning and led to user loss , even if the users spent money.

Luo Zhenyu once mentioned the concept of "Gross National Time" (GNT) in his New Year's Eve speech. This concept itself is meaningless, but Luo Zhenyu knows that in current business activities, user time is the most valuable. Business is a race to seize user time. Once users leave due to frustration, you have failed in the race to seize user time.

Not long ago, Mr. Huang Youcan, a teacher at the Sanjieke class , also wrote an article about Get, "Four compliments and one suggestion for the Get team." The suggestion included controlling the number of user subscriptions to prevent information overload.

It is not difficult to understand why the revised version of the Get APP uses a study plan, which, as the name suggests, allows users to allocate time in a planned and rhythmic manner for continuous learning, rather than following their own mood too casually.

What's the result!

There was an endless stream of criticism, with some people even writing articles saying that Luo Yonghao had finally started to teach and urge users to learn throughout their lives.

To put it bluntly, establishing a lifelong learning university is not a unilateral matter for the school, but also requires the cooperation of students. However, we all grew up following the method of "formal education", and because education is so successful, it can be said that 90% of the public do not know how to learn effectively after leaving school.

If Get is a university, then its current structure lacks the role of counselor. To put it bluntly, you can't just put valuable things there without asking questions. I don't know how to learn and absorb the underlying methodologies. I want to learn and grow, but I don't know. If you make a study plan, users will feel that their freedom is restricted.

Anyone who understands can see at a glance that this has gone beyond a buying and selling relationship and is a lifelong responsibility system. Otherwise, the goal of establishing a lifelong university together would be out of the question. Therefore, Lao Luo chose a very difficult path.

User Reviews:

The continuously iterated high-quality columns and master classes allow the public to access this knowledge at a lower price and achieve more efficient distribution of knowledge. It has to be said that the team is among the best in course polishing, and the high quality of the courses has also been recognized by users.

In terms of products, Duoduo has been exploring an interactive method that can not only achieve efficient knowledge distribution, but also truly help users achieve continuous growth. This spirit is worthy of praise. However, it also greatly increases the learning cost for old users. You must know that every major version upgrade of Duoduo is no less than rebuilding an APP, and even version 4.0 also changed the logo.

Operational analysis:

2017 New Year's Eve Speech

The New Year’s Eve speech is held once a year, and each time it receives tens of millions of traffic exposure. This is the power of personal brand value.

Beijing subway commuting journey turns into learning journey

In October 2017, the Duoduo App brought the audiobook library to Beijing Metro Line 4. By taking the "Listen to a Book Every Day" subway train and scanning the QR code in the car, you can receive a 7-day VIP trial of the Duoduo App's "Listen to a Book Every Day" and take all the books on the car home with one click. At the same time, 24K gold bars are given away every day, truly turning the old saying "Books are the golden house" into reality.

Knowledge Conference

On May 18, 2017, at the 39.9-degree space in Beijing Weichang, Luoji Siwei's "Get" held its Knowledge Release Conference No. 001, releasing 12 knowledge products. Nine columnists took turns to appear on the stage, and each of them stood opposite Luo Pang and gave a speech of about 10 minutes.

These include the noted "Li Xiang's Knowledge Insider", "Xue Zhaofeng's Peking University Economics Class", as well as Luo Yonghao's "Luo Yonghao's Practical Diary" and " Xu Xiaoping 's Entrepreneurship".

It was also at this time that Luo Zhenyu announced the open source of the philosophy and work flow of Get knowledge services - "Get Content Quality Control Manual", so that more knowledge service entrepreneurs can make the pie bigger together.

In September 2017, the Knowledge Release Conference No. 002 was mainly to launch the "Listen to a Book Every Day·VIP Annual Card". This tool attempts to allow people to spend half an hour every day to understand a book. They find professionals in each field, who are like scouts sent by humans to come to the frontier of knowledge, look into the distance, and then tell you what they see. Our ambition is to create the world's largest intellectual property rights repository.

Stage summary:

If they wanted to, they might be the happiest team in the current domestic knowledge payment field, but they don't. They became inflated and even tried desperately to find entrepreneurial missions and ideals for themselves, no longer living simply to make money.

04

Summary and reflection on the in-depth analysis of the Get APP

In the whole process of disassembling the Get APP, what impressed me most was the extraordinary spirituality of the core team formed by Luo Zhenyu. This is very important for entrepreneurial teams to have the courage to admit that they are wrong and not yet right, and try their best to find the correct answer.

From the perspective of the entire product and operation, there is not much to learn from the Dedao APP. However, from the product level, we can learn some lessons:

1. The major version must be well planned to accommodate enough small versions to correct the product, rather than overturning and starting over when there are problems. Product reconstruction is very common in startups, mainly due to the unpredictability of the market. However, they should also try to spend more energy on planning, leave enough room for correction, and avoid wasting too many resources. Many companies even go bankrupt due to lack of resources for reconstruction.

2. While reconstructing the product, we must also take user habits into consideration. Many times, users' habits for a product are often reflected in the details. When reconstructing a product, we will focus our main efforts on major functions and ignore some small details of historical versions. This is precisely the main reason for causing trouble to user habits.

above. In general, the first impression of the DuoDe APP is good. However, because the team adjusted the product information architecture too frequently (upgrading 4 major versions in 2 years, and the changes were relatively large), many details have not been polished in time, resulting in a poor experience. This is still an area that the DuoDe team needs to pay attention to.

05

About the future development prospects of the Get APP and some suggestions

5.1 Get future development prospects

In China, Duode is undoubtedly an industry-level product and a pioneer in the "knowledge payment" industry.

Duoduo co-founder Kuaidao Qingyi once publicly said that the emergence of this product was entirely driven by Luo Zhenyu's own needs and imagination for "knowledge payment", and that many times they "don't even know where to copy from a colleague if they want to."

Every attempt and expansion has the potential to make it a pioneer in the industry. Luo Zhenyu mentioned in a sharing session that he had dug three "pits" for the industry:

The first pitfall: They survived by using a USB drive. They did it and then climbed out.

The second "pitfall": community. They did it, and Luoji Siwei was valued at 1.32 billion.

The third “pitfall”: they tried content e-commerce , but realized that they could not become the second Taobao / JD.com , so they gave up the track.

Could it be that the product "Get", which is betting on the knowledge payment track, is the fourth pit that Luo Zhenyu has dug for the industry?

The "China Sharing Economy Development Report 2017" released by the National Information Center shows that last year, the market transaction volume in my country's knowledge sector was about 61 billion yuan, a year-on-year increase of 205%. The number of users was about 300 million, accounting for about half of the total number of Chinese netizens.

In the past, there was knowledge but no systematic knowledge services.

Luo Zhenyu said: "In the past, learning and training basically ended after college at training institutions such as New Oriental. However, there was no systematic post-university education after that. Now that there is such a demand, there will inevitably be people who provide service solutions in an entrepreneurial and commercial way. This is a natural thing."

Therefore, Luo Zhenyu once again bet on knowledge payment and went all in on the Get APP. He even withdrew his investment from Papi Jiang and focused on getting it done well.

Anyone with a discerning eye can see that, in fact, every time Luo Zhenyu dug a pit, he played it very well and even achieved remarkable results. Due to the flexibility and execution ability of their team, every time they found themselves encountering a bottleneck, they would stop to think, look for new growth points or even change tracks.

I think this is totally OK. This is very much in line with the rules of survival in the fierce business world, which is to always stay at the table and seek to maximize commercial value.

I am very optimistic about the future development of the Dedao APP, and I am equally optimistic about the people's continuous pursuit of growth and lifelong learning. The main reasons are as follows:

1. Behind what we get is a team with high execution, hard thinking and wide openness to advice. Led by Luo Zhenyu, assisted by Tuo Buhua and Kuaidao Qingyi, they have the support of connections and reputation from as much as half of the business circle, and these are constantly expanding.

2. The quality of the content itself is very high. With the self-created "Get Content Quality Control Manual", we seek out the best personnel in the industry to produce columns and courses, and constantly polish the quality of individual products to ensure that what is produced is of the highest quality.

3. People’s anxiety about life, the disappearance of the demographic dividend, and the increasing pressure of urban survival are driving us to move forward. I divide knowledge into two types: one is "entertainment knowledge", such as animation, novels, essays, etc.; the other is "growth knowledge", such as tools, natural sciences, parenting, etc. As the pressure of life increases, people need to rely on the power of knowledge to relieve stress. Whether it is recreational knowledge or growth knowledge, we will be pushed onto the path of lifelong learning.

4. More and more people are beginning to change their consumption concepts and are willing to pay for knowledge. With the improvement of the overall quality of the people and the popularization of mobile payments, people are increasingly willing to pay for their favorite products, whether they are physical or virtual products.

above. I think getting APP with the goal of building a lifelong learning university is a very hard job, but also a very respectable job. From a global perspective, lifelong education often remains just a slogan, and there is no successful solution at the national level. It is conceivable how difficult the path Luo Zhenyu has chosen for himself is.

Luo Zhenyu has thought it through very clearly: only by making the Get App a benchmark and standard can the Get App become a must-have option for users when choosing knowledge services, and only then can it grow together with users in the process of promoting lifelong learning and building a learning society.

Recently, there was an article saying that all the boasts made by Liu Qiangdong have come true. Let us witness Luo Zhenyu's boasting together. Can he realize it? But we just need to be more patient. It may take a longer period of time to witness this, maybe ten years later, or maybe twenty years later. In short, this is a century-long undertaking.

5.2 Give some suggestions to Dedao APP

1. Maintain the boutique strategy unwaveringly; useful knowledge is always limited and valuable. The current trend is okay, just stick to it. Keso once published an article comparing the GetApp with Joyo.com from more than a decade ago, and was not optimistic about the boutique route. "What users need is diversity, not boutique. I cannot rely on a platform that doesn't sell most of the books I like." I have a different opinion. Knowledge products are not like shopping products. The knowledge that most people can access and need in their lifetime is very limited. The GetApp can cover it completely in 5-10 years. For other knowledge that you just need to understand, you can go to Baidu.

2. Launch a free master class or column on "How to Learn" to unlock users' underlying learning thinking. You have to believe that 90% of the people do not have the skills to learn a knowledge. If you try to help users get through, the road ahead will be easier. After all, persistence itself is difficult, and it is even more difficult to persist without knowing what to do.

3. Hold an offline meeting once a month, and each time promote a columnist or guru and let him finish speaking. Under the premise of maintaining high-quality courses, letting the masters come to the stage and show off will benefit all parties. The full online live broadcast will let everyone know the stories behind the masters. It is not for selling courses, but for building the master brand and letting the public understand the masters from all aspects. The full online Q&A can be authorized to a third party.

4. Develop your own noise-cancelling headphones and sell them at a reasonable price. Fragmented time is not a good time for learning. Only when the brain is quiet is it suitable for learning. Noise-cancelling headphones abroad are really expensive. Basically, the ones you see on the subway are the headphones that come with the mobile phones. They cannot reduce noise or the noise reduction effect is poor. They are suitable for entertainment but not for learning.

above. This is just the humble opinion of a bystander. I will correct any mistakes. Everyone is welcome to submit suggestions. If the team thinks it makes sense, please achieve your goals in your own way. After all, I am an outsider and cannot see through many things.

(The main text has ended)

A word of advice to the team: I hope you will not forget your original intention and keep singing along the way:

"What's past is prologue " - Shakespeare.

Here is a sentence for everyone, I hope everyone can become a lifelong learner:

What's there to be afraid of? The truth is infinite. Every inch of progress brings joy. - Hu Shi

Interaction issue: In first- and second-tier cities, in order to promote the activity of voice-based knowledge-based paid products, a noise-cancelling headset is often required. Personally, I think the team should work with domestic and foreign manufacturers to launch a joint noise-cancelling headset. After all, a pair of headphones directly affects whether audio products will be played when working.

Do you think it is necessary for voice knowledge service providers such as Dedao and Himalaya to jointly launch their own noise-cancelling headphones and sell them at Xiaomi's affordable model? Can it increase the frequency of user usage? Welcome to leave a message and like the messages you like.

The author of this article @产品大观 Four77 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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