I want to set up IP exclusion in Baidu bidding. Where can I find the IP to be excluded?

I want to set up IP exclusion in Baidu bidding. The IPs to be excluded are as follows:

IP exclusion 1: company’s own IP

There are many relevant personnel within a company who need to use their own websites, and more or less people will search and enter their own websites. At this time, there will often be misunderstandings, especially in some large enterprises and companies with thousands or even tens of thousands of employees. Many people often do not know the difference between bidding promotion and natural ranking, and they click to enter when they see their own websites. Of course, if it is some low-bid keywords, the loss will be less, but if it is some popular keywords, the loss will be great. Therefore, Feng Chao from Dongguan suggested adding the company’s own IP to IP exclusion to block it, especially for large enterprises and companies.

IP Exclusion 2: Competitor IP

It is not possible to say that all competitors’ IPs are malicious IPs. We can only say that they are meaningless IPs to ourselves. Because when competitors check rankings or research competitors, they will always click on your site, which is meaningless to you. Of course, what is even worse is that some competitors with lower quality will maliciously click on your site. Therefore, Feng Chao from Dongguan suggested that the competitor's IP must be excluded.

IP exclusion three: Malicious click IP

Malicious click IPs are often caused by competitors themselves or by outsourcing. For such IPs, there is no doubt that bidders must monitor them at all times and then exclude them. Regarding how to determine whether the visiting IP is a malicious IP, please see: "4 methods to determine malicious IP clicks in Baidu bidding"

IP exclusion 4: Multiple visits to IP

An IP that visits multiple times may be a malicious click IP, or it may be a highly potential customer, or a loyal fan of your website. For this type of IP, bidders should make judgments based on the actual situation and then make corresponding IP exclusions. For example, the length of the visit, whether consultation has been conducted before, etc. can be used to assist in the judgment.

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