How is the advertising fee of Douyin Star Map calculated? Douyin Star Chart Advertising Fee Billing Method Revealed

Self-media and short videos are very popular nowadays. They can be said to be new business opportunities at this stage. Of course, there are very few people who do well. Everyone also needs to advertise on Douyin. Star Map is such a platform. How is the advertising fee of Douyin Star Map calculated? Come and see this inventory of Douyin Star Map advertising fee billing methods compiled by the editor for everyone.

How is the advertising fee of Douyin Star Map calculated?

1. Billing by CPC

CPC charging means charging by click. At present, the CPC price of Douyin short video information flow advertising is 0.2 yuan. That is, when a customer clicks on the advertising link promoted by the advertiser, the Douyin short video advertising system will deduct 0.2 yuan of advertising fee from the advertiser.

The advantage of CPC billing is that advertisers only need to pay for users who click on their ads, that is, money is deducted only when our ads are actually clicked by interested users. The benefit of this is that it can greatly improve the investment conversion rate of our advertising costs. Because only those who click on the ad will be interested in our ad. Although not all people who click on the ad are interested in the ad, it is certain that those who do not click on the ad are definitely not interested. Therefore, by charging by CPC method, we can pay only for advertisers who are potentially interested, which greatly reduces our advertising costs.

The CPC billing method is suitable for advertisers with relatively small advertising budgets and higher requirements for advertising conversion effects. We choose the CPC billing method to effectively control the consumption budget, maximize the value of advertising within a limited budget, and achieve better conversion effects.

2. Billing by CPM

Billing by CPM means charging based on one thousand impressions. To put it simply, an exposure means that the advertising video appears on the customer's mobile phone screen. Regardless of whether the customer watches it or not, it is counted as an exposure. At present, the CPM price of Douyin short video information flow advertising is 4 yuan, that is, the advertiser chooses to be charged by exposure. For every thousand times the advertisement is exposed, Douyin short video will deduct 4 yuan of advertising fee from the advertiser.

An obvious feature of charging by exposure is its low price. When we choose charging by exposure, regardless of whether the customer clicks on the ad or not, Douyin Short Video will deduct money according to the exposure method, that is, 4 yuan will be deducted for every 1,000 times the ad is displayed, and only * yuan will be charged for every 10 times it is displayed. This cost is relatively low. On this basis, we can improve our advertising videos and increase the click-through rate of ads. Assuming that the click-through rate of ads is 2%, the cost of one click is only 0.2 yuan. If we further increase the click-through rate of ads, the price of one click can be reduced to a lower level.

The CPM billing method is suitable for advertisers with sufficient advertising budgets but who cannot make accurate predictions about their target audiences, as well as advertisers with strong brand influence and strong advertising writing skills. It can discover more uncertain customers and tap into more customers through more exposure. At the same time, better article creativity can be used to increase the click-through rate of advertisements, thereby saving advertising costs.

3. Billing by CPT

Tik Tok short video screen-breaking ads are purchased on a CPT basis, that is, based on the promotion period. Ads charged on a CPT basis are currently only applicable to the promotion of screen-breaking ads. Due to the uniqueness of screen-breaking ads, screen-breaking ads are only available for purchase on a CPT basis.

There are several advertising charging modes for Douyin Star Chart. You can choose the most affordable charging method according to your actual situation and the effect you want to achieve. Don’t underestimate the cost of promoting on Douyin. You must control the promotion cost!

This concludes this article about how to calculate the advertising fees of Douyin Star Map and the public disclosure of the billing method of Douyin Star Map advertising fees. For more relevant information on the calculation of Douyin Star Map advertising fees, please search previous articles or continue to browse the related articles below. I hope you will support me in the future!