Analysis of creative ideas for beauty business promotion!

“Everyone loves beauty.” In recent years, with the development of social economy and the upgrading of consumption levels, people are more and more willing to spend money on their appearance and figure. The “appearance economy” has risen strongly, and related industries have ushered in an unprecedented development boom. The beauty industry, which was born for beauty, has taken advantage of the momentum, entered the fast lane of development, and continues to move forward with a high growth momentum.

Popular eyebrow shape + good service is easy to win favor

1. Picture Creativity

Choose native pictures of beautiful women with nice eyebrows to grab users' attention.

Make sure your eyebrows are in the visual center as much as possible.

Use real photos of the eyebrow tattooing/eyebrow drawing process to stimulate users' curiosity.

Pay attention to the basic shape of the eyebrows, do not use hands or tools to excessively obstruct the eyebrow shape, and avoid excessive beautification or commercial retouching in pictures.

The picture shows a beautiful woman with tattooed eyebrows or the eyebrow tattoo process, and is supplemented with a small amount of text (eyebrow tattoo effects, types, characteristics, etc.) to allow consumers to quickly understand your product.

Persuade users in a friendly tone, then introduce preferential prices to stimulate users' desire to learn about related services.

Directly display the promotional theme and specific discounts, and add safety promises, such as "0 pain" and "no scab", to attract the attention of more users who are concerned about safety.

Find pain points from the user's perspective, such as "not drawing eyebrows well" and "makeup coming off", and then guide the user to come up with solutions for eyebrow tattooing.

Product advantages such as discounts and eyebrow tattoo effects can be added to the solution.

Creativity needs to highlight professionalism and authority

Ordinary people with eye bags are selected for close-ups to attract the attention of users with similar symptoms. If the eye bags are not prominent, they can be guided through actions and design elements.

By selecting practical pictures of how to reduce eye bags, you can also expand the scene to include professionals, and truly reproduce the authoritative and safe process of reducing eye bags, thus stimulating users' desire to click.

Use preferential promotional prices to attract user attention, and then emphasize the unique effect of reducing and improving eye bags, such as "do it and go", to stimulate user curiosity.

Directly point out the product type and highlight the product advantages, such as authority (eye beauty experts), high-quality services (one-on-one customized plans), safety (no surgery, no injections, etc.), directly hitting the user's psychological demands.

Provide solutions to existing problems of users to guide clicks.

Good effect and good price are more attractive

Choose pictures of beautiful women with small V-faces to show the beautiful effects of the product and attract users to click.

Directly use the small V-face beauty process diagram. The picture includes the user, instruments, equipment, staff, etc. Note that the user's face should be natural and the face should be the visual center of the picture.

①Activity category: Geographic location + price advantage

Mark the geographic location to attract the attention of the target population in the area; preferential prices stimulate users to click to learn more details.

First, propose pain points/demands in reverse, such as "big face", "become beautiful", "make face smaller", and then propose solutions based on product features and effects.

4. Local Beauty Industry

(Lifestyle Beauty) Audit Avoidance Guide