Half a year ago, I suddenly had an idea, that is, to change my career. As a novice who knew nothing, I chose the most glorious profession " operation ". With this great dream, the blogger successfully started the operation journey. So what pitfalls did I experience when I first entered the operation?Interview pitfalls: Prepare in advance to get a higher success rate?As a newbie who knew nothing, I cleverly started by choosing to interview operations specialists (because specialists are more high-end), but the result is predictable, no one passed successfully. Through analysis, I found that the interview processes of operations specialists are all similar. For the interview, I listed the following points to deal with the interview.Write a suitable resume:If your resume is not well written, you won’t even get an interview, so how can you talk about the following content?Outstanding title:Name + Gender + Interview Position + OtherResume content:
Name + School + Work Experience + Region + Education + Photo + Contact Information
A clear statement about why you are a good fit for the job
A clear self-description
Describe your work experience
Project experience, tell us about your project achievements
Personal skills and knowledge
A paragraph describing yourself and why you choose yourself instead of others
Students who don’t know how to write a resume can also refer to: Lagou’s resume template, Job’s resume, etc.You must learn these tools before the interviewOFFICE series:You must be able to master the three essential office skills. I will not list them one by one here. After all, you have to learn them before entering the industry. You will usually write some documents, data tables, PPTs, etc. Therefore, skilled use is necessary.Mind Map:Mind maps are very useful in making work plans, listing task items, making operation plans, and clarifying operational ideas. It is also frequently used in daily operations. Now there is a mind manager that is more user-friendly. If you want to make a mind map online, you can choose Baidu Mind Map.Art tools (such as PS):Although image production is not the responsibility of operations, a qualified operator must have the basic ability to take beautiful pictures. For example, cutting pictures, changing the size of a picture, these simple things can be done by yourself so don't bother others. Secondly, if you don’t understand the basic knowledge of Meitu, then the communication between operations and design will be irrelevant.Other common tools and websites (you can try them at work, you can search on Baidu for a brief introduction)
Graphite Document: Support multiple people editing a document at the same time
Axure: Prototyping Tool
H5 production tools : Yiqixiu, IH5, Yunlai, maka, Chuye, etc.
Form tools: Jindata, Maike CRM, Form Master, Tencent Questionnaire, Diaochapai, etc.
Data analysis tools: cnzz, Baidu Statistics, Baidu Index, Baidu Ranking, Webmaster Tools, App Annie, etc.
Online image creation tool: Chuangketie
WeChat editor : Xiumi, 135 Editor, 96 Editor, etc.
Picture material websites: Qiantu, Nitu, Baidu Tuku, etc.
Learning websites: Bird Brother's Notes, Everyone is a Product Manager , etc.
Daily interview skills are also importantCommunication skills:The blogger is relatively weak in this ability, which led to many unsuccessful interviews for operations jobs and he was defeated in the interview. You will get the interview communication skills after a few interviews, so don't worry too much about it. At the same time, communication skills are also very important in operations work, so my friends should grasp them.Learning ability:Although learning cannot be accomplished in a short period of time, you should always learn some interview questions to prepare for the next interview. If you don’t learn, you can’t even find a job, so how can you improve your learning ability at work?On-the-spot ability:On-the-spot ability is particularly important in operations interviews. Interviewers will often ask you some unexpected questions. If your on-the-spot ability is weak, your thinking may be confused.Other things such as execution, cognitive ability, analytical ability, etc. will be discussed with you one by one later.At least some common knowledge should be prepared for the interview:Interview questions preparation:No matter which position interview you are for, there will be a question-answering session, and the same is true for operations. It becomes very necessary to prepare some interview questions. The specific interview questions will not be written in the article. You can search "operations interview questions" on Baidu.Understanding of the product before the interview:Before the operations interview, you should search for the main products of the company you are interviewing, such as websites, apps, WeChat public accounts , etc., so as to understand the company's product positioning, user targets, operating models, etc. In short, after understanding the situation, write a plan yourself and then write it down silently, your chances of success in the interview will be greatly improved.Necessary operational knowledge:If you know nothing about operations, it will be difficult to succeed in the interview. Therefore, it is essential to learn some necessary basic knowledge of operations. I recommend reading the book (Learning Operations from Scratch). To gain operational knowledge of the underlying systems.Work plan pitfalls: make work less disorganizedOperation itself is a rather messy job, so it is very necessary to formulate a clear work plan.Before formulating an operations plan, you first need to clarify your work content and product positioning:Know who you are, what you are doing, what your product can do, who your users are, and what services you can provide to them. Based on this, you can lock in your own work content in order to formulate the next plan.Evaluate current working status:This stage is mainly to evaluate what stage your work is in, including the current product stage, the current work content stage, current data, etc., and what KPIs you need to complete.Analysis execution steps:Analyze what to do next, what are the execution steps, where is the channel, so as to prepare for the next executionAchieve execution goals:This step is the implementation of the work content, and the main content is to execute the work steps formulated in the previous step. Such as: promotion, copywriting , communication, users, product sales and other steps.Summary and analysis of data:After the work is completed, it is necessary to analyze the data, conduct user surveys, obtain requirements, etc. In short, it is necessary to summarize the goals of the previous work.Essential tools for developing work plans:
Mind map: The work plan is a concept in the brain, and Zhihu uses a mind map to draw it out. It is convenient to complete it step by step according to the plan in the subsequent work.
Excel: used to analyze and refine data, etc. In short, Excel is an indispensable tool for data analysis.
Word: Word is required for document writing.
Community operation pitfall: user experience must be the goalAfter a period of training, the blogger started to operate the community. Initially, he always focused on user activity and never considered user feelings, which led to a lot of nonsense and fighting pictures in the group. After receiving a round of criticism and education, I realized that if I want to do a good job in community operation, I must take users as the goal, so the blogger did the following without hesitation.Setting community direction:First of all, when building a community, you should determine the direction of the community and who are the target users? Do you want a large and broad community? Or do you want precise and niche ones? Here, the blogger chose a precise niche community to operate and also formulated a corresponding operation plan.Planning for existing users:Conduct surveys on existing users to obtain their needs and corresponding information. You can also learn from existing users what kind of communities and status they like, so as to facilitate the later group planning and construction. In short, start with existing users first to ensure that you don't suffer losses.Find user gathering channels:Before attracting new users, you must find the target user gathering area. Sort out the currently available channels, establish clear and concise plans for attracting new users, and attract users to these communities. At the same time, these channels will also play a big role in future community operations.Involve users:In the early stages of a community, it is not necessary to formulate group rules. The most important thing at this time is to make the community active, let users speak, make users feel involved, and let users communicate with others, because it is easiest to establish trusting relationships in the early stages of a community.Create community topics and let users generate content:A community that relies on nonsense to become active is not a long-term solution. The community needs to create topics for interaction. At the same time, topics cannot be created blindly. If topics are created without research, users may resist. At this time, user surveys need to be done. You can usually take a look at what topics group users are discussing, so as to create topics that interest users and let users actively participate. Therefore, conversation interaction is crucial and is the core that determines the quality of the group.Make rules-no rules, no order:After the group atmosphere reaches a certain level, we need to formulate some group rules. Otherwise, order in the group cannot be maintained. So what kind of rules do we need to make? It’s nothing more than those things: no swearing, no posting advertisements, no spamming, changing usernames when joining a group, etc!Let users help manage the group:When the number of groups reaches a certain size, it is no longer possible to manage them by yourself, and you have to rely on users to help manage them. Maybe you have set up community management, but users are only interested in it for a short time and give up after a few days. Ultimately, this is why users do not benefit. Put yourself in my shoes and think about it. Why should I help you manage things if I can’t get anything? I'm not an idiot! So we have to provide users with some incentives so that they will voluntarily help us manage the group. At the same time, community managers can also use the replacement system to increase the popularity of users and turn it into a community where everyone can be an administrator.Follow the community status:Don’t think that a community with 999+ messages is a good one (this is what the blogger thought at the beginning). You also have to look at the quality of the messages. If 999+ are all meaningless messages, then it is also a harassment to other members. Therefore, it is very necessary to always pay attention to community dynamics. Of course, if you see that the community status is not right, you must smartly guide the group in the right direction.Habit pit: Good work habits are essential qualities for operationsPerhaps many friends, like bloggers, do not have good habits before doing operations, which leads to disorganized work. Later, the blogger gradually realized that in order to work in an orderly manner, he must develop good habits.Make a complete plan before doing anything:Making an operations plan will definitely greatly improve your work efficiency. In your daily work, you can analyze the work and then make a detailed work plan. Perhaps this plan will affect your overall situation. Of course, planning can not only help you plan your work content, but also help you develop the habit of planning your daily work.Write an operational summary every day:An operator who cannot summarize his work is not a good operator, so writing an operation summary every day has become a necessary task. In the summary, you can summarize the operation data, operation work, user needs, etc. to facilitate clearer management work.At the same time, the operation summary can also be regarded as an advanced memory of operations. You can take a look at it when you need it.Learn how to manage your time:Maybe you don’t know how to manage your time, but operational work is indeed very chaotic, so you must have a strong sense of time. You can use a mind map or sticky notes to list the things you need to do every day and arrange your work in an orderly manner. Never do whatever you think. This is extremely unscientific. At the same time, you should develop the habit of doing today's tasks on the same day, otherwise things will pile up.Use data to analyze work:Everything in operations is based on data, so it is particularly important to set a data goal before starting work. At work, you must be good at analyzing data and using data to summarize your work.The information must be organized in order:The entire screen is full of files. Maybe this is the case for many of my friends. It was also the case for the blogger at the beginning. The information is always disorganized. However, when you really want to find a certain file, you find it extremely inconvenient, so the information must be classified and organized so that it will be more convenient to use next time.Some other important work habits:
Operations must have the habit of continuous learning: learning is the fastest way to surpass others
Think twice before you act: Think twice before you act
Record at any time: record bits and pieces at any time, such as a good idea, a good article
Communicate and interact with others more: Communication is the fastest way to solve problems, provided you don’t talk nonsense.
Pay attention to Internet hot spots: Operations are always dealing with the Internet, so paying attention to hot spots is also essential
Good at summarizing and setting goals: After summarizing, you can set the next goal
Experience pit: How to quickly improve yourselfAfter working in operations, I clearly feel that my skills are not enough. What should I do? Of course, it is by continuous learning that we can keep up with the pace of the Internet. Don't be thrown off by the job of running things.Get in touch with new things:Operations is a position that relies on the Internet, so quickly accepting new things has become one of the essential skills. Therefore, you need to spend a lot of time learning knowledge that you have never learned before, such as spending a week learning how to make a group active.You must learn certain knowledge and tools:Public accounts worth paying attention to:1. Operations Uncle2. Everyone is a product manager3. Huxiu.com…Operation and promotion of product knowledge website:Top APP promotion: www.opp2.com Everyone is a product manager: www.wosh ip m.comOnline video teaching:Tencent Classroom: http://ke.qq.comNetEase Open Courses: http://open.163.com/Comprehensive website:Zhihu: http://www.zhihu.comJianshu: http://www.jiantop.com/…….Recommended books I have read:
Learning operations from scratch
Beyond the Portal
User power
Influence
Who says novices can’t do data analysis?
Sense of participation
Growth Hacking
Communicate more and think more.The method I often use is to hang out in some operation QQ groups and websites such as Zhihu, and often answer questions or ask questions. In this way, I can obviously feel that I have improved a lot. At the same time, communication and thinking are also one of the necessary qualities for operations.Possess excellent execution abilityTry every possible way to improve your execution ability. For example, if I want to add 100 users today, I need to study for two hours. If I fail to do so, I will do XXX. In short, you must try every possible way to complete the goals you set for yourself. Only in this way can you hone your excellent execution ability.Interact with users and understand them:If you interact and analyze with users frequently, you will find that your abilities will improve significantly, at least in terms of user communication.Try your best to get more exposure to other jobs:Operations itself is a rather messy job, so it’s not a bad thing to get exposed to more other jobs. For example, if you are doing community operations, then it shouldn’t be difficult for you to write some articles frequently, right? Anyway, these abilities will come in handy in the future.Summary and reflectionAfter finishing a task, I always write down the process and results, and then think about what I would do if I could do it again. What did I do wrong this time? What did I do poorly? What should I correct next time?Focus on the mistakes you made this time to avoid making the same mistakes next time, and also find solutions to deal with similar problems next time.There will always be problems of one kind or another in operational work, and you will eventually find a way to solve them yourself. It’s just like leveling up and fighting monsters. When you encounter a monster that you can’t defeat, you can only level up and buy equipment to kill it.
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